Two-year-old Snapchat is playing a high-stakes game of Blackjack, betting that its business won’t bust with the turn of an unwelcome card. CNET’s Jennifer Van Grove reports that the company refused a $3 billion cash buyout offer from Facebook, a decision that may forever define the future of Snapchat and Evan Spiegel, its 23-year-old CEO. Van Grove called upon Brian Solis for his unabashed views on whether or not Snapchat was “foolish” in its decision to turn down Facebook’s offer….
The Ultimate Moment of Truth and The Art of Digital Engagement
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…
Maritz Research Writes, What Brian Solis Said: Gifts of Technology
Recently, Maritz hosted its inaugural Innovation Symposium for a select group of 200 employees. The purpose of the event was to bring fresh ideas from industry thought leaders in the areas of disruptive innovation, big data and social business. Brian Solis, Principal Analyst at Altimeter Group, joined the A-List speaker lineup, and shared some powerful ideas on connecting with today’s digital consumer. Heather Bartel of Maritz shared some of her reactions to Solis’ presentation… Brian’s insights on marketing during the…
Twitter vs. Facebook IPO: The Wrap and Brian Solis on How the Micro-Blog Dressed Up to Win Over Wall Street
Brent Lang and Sara Morrison of The Wrap analyzed Twitter’s opening day on NYSE. To better understand why Twitter outperformed expectations compared to Facebook, the duo reached out to Brian Solis for comment. “The debacle that was the Facebook IPO showed Twitter what not to do,” Brian Solis, a digital analyst at the research and advisory firm Altimeter Group, said. “Twitter approached the market more conservatively. They did a great job of surpassing expectations and they did so by setting…
The Daily Record Dives into the Social Business State in 2013
The Daily Record stumbled across a tweet by Brian Solis sharing the new Altimeter Group report he published along with Charlene Li, “The State of Social Business 2013: The Maturing of Social Media into Social Business.” Report Eva Abreu shared her thoughts and findings after reading the report… Social business state in 2013 Analysis showed that social media is extending deeper into organizations surveyed, while strategies are maturing. Initiatives, previously driven by marketing and public relations departments, are now evolving…
Impatience is a Virtue: What’s Next for Social Business
Guest post by Philip Sheldrake as a reply to Chris Heuer’s post, “Social Business is Dead! Long Live What’s Next!” As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in my twenties before someone offered to take north of ten thousand dollars for a basic digital camera, and not much less for a GPS device….
Can Twitter make shareholders, users happy at the same time? Brian Solis shares his thoughts with Al Jazeera
With Twitter lighting up the NYSE on its opening day, Al Jazeera’s Verne Kopytoff called Brian Solis to discuss what’s next. As Kopytoff notes, “With its IPO behind it, the social media powerhouse’s commitment to some long-held ideals could be challenged.” Here are a few of Solis’ thoughts from the article… “Every company is pressured by shareholders,” said Brian Solis, an analyst with Altimeter Group. “And shareholders don’t always have the best interest of users at heart.” Solis, the analyst,…
San Francisco Chronicle Seeks Commentary from Brian Solis on Twitter IPO
Writing for The San Francisco Chronicle, Benny Evangelista reached out to Brian Solis to discuss Twitter’s successful debut on the New York Stock Exchange. Here are a few of the highlights of the conversation… In front of Twitter’s headquarters Thursday, passers-by had different reactions to the street protest. Some people said they didn’t understand how Twitter works – highlighting a problem that analyst Brian Solis believes Twitter will work to solve. “It’s time for it to finally say what Twitter…
Introducing Wolf & Wylan, a new line of pocket squares that directly benefit cancer research
My good friend Jesse Redniss, Senior VP of Digital at USA Network, and I are aiming to bring back the lost art of gentlemanliness with a twist, one that blends style, character and digital philanthropy. And, we need your help. Jesse and I are introducing a very special line of pocket squares in honor of October and the fight against #breastcancer and #Movember to combat prostate and testicular cancer. This very special line flies under the brand of Wolf &…
Brian Solis and CNBC review how Twitter wants to change the world and make money
On the eve of its initial public offering, which could raise billions and mint new millionaires, it’s worth exploring Twitter’s business model and prospects. Can a community of ephemeral messaging morph into a serious, profitable venture? CNBC’s Heesun Wee reached out to Brian Solis to explore how Twitter is changing the world and how it can also win over Wall St. In her article, “How Twitter wants to change the world and make money,” Wee and Solis look Twitter as…
