The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that Brian Solis, principal analyst, Altimeter Group and best-selling author of “What’s the Future of Business,” will be the opening keynoter at the Email Evolution Conference, which will be held January 22-24, in Miami, Florida. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. He joins a distinguished array of keynote speakers, including: David Daniels, CEO…
Build Experiences Not Just Products
Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy overly expensive headphones just to enjoy music the way it was written or meant to be heard. One day I was shopping for headphones…
FOX Business on Apple’s Core…Rotten or Ripening?
FOX Business’ After the Bell featured special guest Brian Solis to discuss the state and fate of Apple. The segment was inspired by Solis’ thought on Apple’s pattern of incrementalism versus innovation on MarketWatch. The segment, “Has Apple lost its innovation mojo” aired on Friday, January 17, 2014 and covered the recent China deal, Apple’s roadmap, Tim Cook, innovation, and the company’s future. Watch the segment here. “Apple is a church without a preacher,” says Solis. But in the end,…
Exhibitor 2014 Asks…What’s the Future of Business?
Learning Track: Marketing & Communications Authors Executive Series Advanced Learning What’s the Future of Business? In an era of social and mobile media, the future of events requires more than incredible programming. You must now cater to an audience that has an audience of its own, and connect with that audience to amplify every experience you create. Leading digital analyst, anthropologist and futurist Brian Solis will explore how to connect audiences, build communities and create shareable experiences with a focus…
Sydney Business Chicks Hosts Brian Solis in Australia
Sydney Business Chicks is excited to welcome Brian Solis! Mon 17th February 2014 9.00-11.00am This is what business used to look like: a customer would come to you, they’d buy from you and you’d hope one day they’d return. You’d sell, sell, sell, giving not much extra beside the occasional fridge magnet or calendar. The future of business won’t be like that. The future of business is all about creating shared experiences according to Brian Solis, one of the most…
Business Transformation: Why General Motors is Investing in Customer Experience
As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her role is all about transformation and integration as she works across brands and around the world on social strategy, social tools, social processes, points-of-view on…
2014 – The Embolden Years: Change agents lead the way for digital transformation
Happy New Year! 2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the time and resources necessary to bring them to life this year and next. In 2013, Charlene Li and I published several reports, infographics,…
Brian Solis Joins Lithium’s Thought Leader Series in SF
Jan 15, 2014 | 9:00 AM PST Please RSVP Agenda: 9:00 – 9:30 AM-Coffee & meet-and-greet 9:30 – 10:30 AM-session/ panel/webcast 10:30 – 11:30 AM-Book Signing & Networking Attendees will receive a copy of Brian’s new book, What’s the Future of Business, Changing the way businesses create experiences Please contact us with any questions: shawn.szurley@lithium.com 225 Bush Street, 15th Floor San Francisco, CA 94104
Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media
Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert. Gahan was Forbes 30 under 30 for Marketing & Advertising and has helped Fortune 500 brands with their YouTube and social media marketing. Let’s face it: YouTube has become big business. One billion unique monthly users? Yes. Six billion hours of video watched each month? Yes. Over 100 hours worth of video uploaded each minute. Yes. All, yes. The dominant player in the online video space continues to blanket the…
Peter Guber Reviews Brian Solis’ Latest Book, What’s the Future of Business
Originally published on Amazon as an “Expert Review” by Peter Guber While everyone’s talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al. Yet, what those pundits don’t provide is the “how to” shape your role and opportunity in this evolving landscape of consumerism. There’s an old…
