Brian Solis answers 2 questions from attendees ahead of the Social Business Summit in Melbourne. 1) How can small businesses, with upwards of 150 employees, think about social strategically without straining resources or losing focus while still delivering ROI? 2) How do we get executives involved in social media the right way…if at all? See you on February 18th, 2014! Register here: http://www.socialbizevents.com.au Use discount code: BrianSolis@SB14
GoldieBlox vs. the Beastie Boys â What Constitutes Fair Use?
Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. Now that the Beastie Boys have gone on the offensive for the unlicensed and unauthorized use of their song âGirlsâ, written by Adam Horovitz and Rick Rubin, as used in the Goldieblox viral video campaign to feature their girls toy line . . . letâs try to unpack what actually happened and why songwriters and music publishers firmly believe that this was not…
The Quality Prism: The secret to co-creating brands through social media
Guest post by Greg Narain (@gregarious) co-founder of Chute, a company that helps brands discover or collect relevant photos from social networks and incorporate the visuals into their websites and apps Brands finds themselves at a challenging crossroads in their evolution. For decades, companies have utilized a command and control model as it pertains to their brands. Billions of dollars have been spent to carefully craft specific messages and deliver them via campaigns. However, as consumers continue to create and…
Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem for Its Future
Don’t be fooled by the coming iWatch. Don’t see Apple’s new TV product as the dawn of a new era of Apple innovation. The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And, that means that in just a few short years, Apple is at risk of losing its throne as the world’s most valuable brand. Think about this for a moment…what happens after…
Author and analyst Brian Solis dismisses Princetonâs prediction of the death of Facebook
Smart Focus recently hosted a discussion about the future of marketing in London. As the presentation was concluding, Solis received a question from the audience asking for his impression of Princeton’s prediction of the death of Facebook. Here’s what Solis had to say… “Facebook has a simple but important purpose – to change and improve how the world connects and communicates. Facebook has 1.2 billion users, email has 3.3 billion. We keep talking about networks that we say are going…
Never heard of Generation C? That, says Brian Solis, is the problem
ITProPortal’s Alysia Judge attended Brian Solis’ keynote at the annual Learning Technologies conference in Olympia, London in January 2014. Her summary of his presentation captured why the future of education begins with each one of us. “Nothing says future learning technology like a powerpoint deck,” quips Brian Solis as he takes to the stage at London’s Learning Technologies 2014 conference to deliver the introductory keynote address. And of course he’s right. Gone are the days of the blackboard, now classrooms…
Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue
Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support. In January 2014, the San Francisco Chronicle, one of the countryâs oldest remaining metropolitan newspapers, opened a technology…
Acclaimed Thought Leader Brian Solis to Present Exclusive Webinar for SmartFocus Clients
SmartFocus is delighted to announce that acclaimed author, blogger and analyst Brian Solis will be visiting the SmartFocus London office on Tuesday, 28th January, to present an exclusive webinar for SmartFocus clients. Brian, whose latest book ‘What’s the Future] of Business?’ explains the importance of creating meaningful consumer experiences, will discuss the future of marketing, the role of technology in the decisionâmaking process and how to create multiâchannel experiences that really mean something to your audience. He will also take…
4 Steps to Connecting withâand EngagingâGeneration C
Connected, empowered consumersâalso known as of Generation Câhave come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it. I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM! The goal of the ebook, and also this post, is to introduce readers to the differences…
We Need More Cowbell, Not More Email
Credit: NBC Direct Marketing News covered Brian Solis’ empowering keynote at the Direct Marketing Association’s Email Evolution Conference in Miami, “We Need More Cowbell, Not More Email.” You know that classic Saturday Night Live âCowbellâ sketch? The one where Christopher Walken plays a music producer and tells big-bellied Will Ferrell that his band’s song needs more cowbell. As the skit goes on, and as Jimmy Fallon continues to lose his composure, Ferrell beefs up the bell. And the more he…
