Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by…
Pivot: The Total Digital Experience
The Pivot Conference in NYC in October is unique among events in that, each year, it shifts focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations. To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging…
SEOlympics: Top Marketing Blogs of U.S. West
SEJ (Search Engine Journal) recently listed BrianSolis.com as one of the best top 10 blogs for marketing and business content. To help all of us become better content marketers (and digital marketers in general), here are 10 top-notch marketer blogs located in the Western part of the U.S. This list was pulled together using subjective criteria, like voice, content strategy, and quality. When it comes to predicting emerging technology trends and the effects it has on businesses and marketing, there’s…
Brian Solis Releases a New Ebook with Vocus: A Manifesto for Building Relationships in the Digital Era
Via Vocus Do you think that PR just stands for public relations? It actually stands for a whole lot more. In his newly released e-book “What If PR Stood for People and Relationships?,” award-winning author Brian Solis discusses how to build relationships in the digital era. According to Brian, relationship building in today’s world of smartphones, social media and big data requires understanding that your audience consists of real people and that you can accomplish more together than alone. Easier…
Shake-Up 2014 Keynote: Brian Solis with Robin Carey, “Has the Empire Struck Back?”
Rather than present during his keynote, he opted to sit down with Robin Carey at the The ShakeUp this year. The duo discussed the future of marketing with Robin wondering, “Has the Empire Struck Back?” In a moment of humility and complete transparency, digital analyst, anthropologist and author Brian Solis shared the true state of digital marketing, why “we’re” part of the problem and what to do now and in 2015 during.
A Manifesto for Building Relationships in the Digital Era
Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to…
ClickZ: 5 Things You Should Know About Brian
Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context
Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph. Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though…
SAS: Digital marketing – it’s really about people
John Balla is a Principal Marketing Specialist of Customer Intelligence at SAS. During the release of What’s the Future of business, John and Brian partnered on a series of events to help marketers learn how to use technology to become more human and engaging in each moment of truth. Balla recently published his thoughts over at SAS to continue the conversation… “We live in the age of big data – just about everything is evolving and the pace of technological…
CNN: Does Ello have what it takes to be the anti-Facebook?
In the past week, social network Ello gained much more traction than even its seven founders anticipated. Ello co-founder Paul Budnitz said requests and approvals for access to the invite-only service were totaling 40,000 per hour. CNN’s Sara Ashley O’Brien reported on the fledgling social network seeking input from industry experts including Brian Solis. Sara reported that the LGBT community is embracing the site after being kicked off Facebook due to its “real” name policy. That, along with the promise…