Murray Newlands at Search Engine Journal caught up with Brian Solis at SXSW to get his views on the state and future of Interactive. 2014 represents the 20th anniversary of SXSW Interactive. Even at the ripe age of 20, the show is still experiencing growing pains…in a good way. Brian Solis is one of the preeminent thought leaders in marketing and disruptive technologies in the world, a long time SXSW attendee, and the person, along with Stephanie Agresta, in charge…
The Millennial’s Guide To Surviving Corporate America
Guest post by Michael Price (@michaelpriceles), millennial and author of “What Next? the Millennial’s Guide to Surviving and Thriving in the Real World” A new generation has emerged and they now make up 36% of the U.S. workforce (source: U.S. Bureau of Labor and Statistics). Many have called them lazy, entitled, and unprepared to take on the challenges of the real world. They can often be seen walking into a hiring manager’s office with a gold star on their shirt,…
BrianSolis.com Among the 25 Best Marketing Blogs of 2014 by Radius
Radius assembled a list of its favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs they picked cover everything from website optimization and lead generation to video marketing and analytics. BrianSolis.com was among the standout blogroll. Briansolis.com Who owns it? Brian Solis What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture. Where can I find it? http://www.briansolis.com/ Why should I…
5 Predictions about Influence Marketing
Brian Solis is among the first analysts to study and define digital influence. Over the years, he’s made his work freely available. Recently, European-based marketing software company Augure asked Brian to comment on the future of Influence Marketing. The article was just published and it also featured the thoughts of well-known marketing experts including… – Kevin Dugan, Director of Content, Empower MediaMarketing – Arik Hanson, principal, ACH Communications – Roxane Papagiannopoulos, President at RMP Media Analysis – Frank Strong, Communications Director at LexisNexis…
AT&T: Branding Your Business with Brian Solis
While at SXSW hosting the Techset Blogger Lounge, AT&T interviewed Brian Solis to discuss how businesses of all sizes need to rethink the brand promise for a new generation of customers while making sure to do the things that align it with the brand experience.
How a Conversation About a New Movie Made Me Rethink How I Chase My Aspirations
On this episode of Revolution, I invited, or rather subjected myself to the antics of my good friend Hooman while on camera. In San Francisco, he’s best known as one of the main personalities on the drive-time morning show at Alice 97.3. In Silicon Valley, he’s an active participant in learning and shaping how technology affects consumer entertainment. Now he’s in the movie business…or at least trying to break in. But how and why does he think he can make…
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[VIDEO] Learning Technologies: Brian Solis on the effect of emerging technologies on business and culture
Brian Solis recently keynoted the Learning Technologies conference in London to share his views on the future of learning. His presentation was not only one of the highlights of the conference, his message about making learning more human in a digital world made attendees rethink their approach to education. Learning Technologies has made his presentation available online. You can watch it here.
Customer-centricity Starts with People and Relationships
“People buy from other people – not from companies – so solving for humans is every smart company’s primary goal.” – Dharmesh Shah, Hubspot “If you take care of your existing customers, they will take care of your new customers.” – Jason Fried, Basecamp “Advocacy is one of the most influential, yet underestimated forms of engagement available to brands today.” – Brian Solis, digital analyst, anthropologist, author Visualized by @briangladstein #wtf
2014: The future of content marketing
Technorati recently caught up with Brian Solis in San Francisco to discuss the future of content marketing. “Brian says that in the marketing world, people are continuing to measure value by impressions, whereas he believes it’s time to start measuring expressions. Successful marketing in 2014 doesn’t mean getting eyeballs on your brand, it means getting people to meaningful engage and interact with it.” Please take a moment to watch the interview or visit Technorati to read the entire article.
The Future of Learning is Stuck in the Past: Why education is less about technology and more about behavior
Here’s a story I haven’t shared much, but I’m doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I’ve personally studied learning technology and also learning behaviors to relearn how to engage Generation C through analog and digital media. While writing WTF, I studied the learning patterns and preferences among Generation C and how they differed from less connected students. What I learned reshaped how…
