Guest post by John Jantsch is a marketing consultant, speaker and author and the founder of the Duct Tape Marketing Consultant Network. His latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar is available online and in bookstores May 15. Just a few years short years ago marketers were still heavily focused on broadcasting their message to create demand for their products and services. Today, a kinder, gentler form of marketing called inbound marketing relies…
ASCAP and the Great Pandora Battle Where Artists and Musicians Pay the Price
Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. I spent many hours fielding questions and having conversations with songwriters about the recent win by Pandora in the ASCAP rate court. Mostly, the songwriters wondered why there was a battle in the first place and why ASCAP lost. Performance rights licensing (the right to publicly play/perform a song on the radio, television, the Internet, large venues etc.) is one of those areas…
We are Forever Students – Brian invests in tomorrow’s leaders…today
Brian Solis believes that “we are forever students” especially in a time when technology advances faster than our ability to truly master it. Even though Brian is usually running around doing his thing, he will always make time for students. In fact, he’s made a commitment to professors and students. If one of his books is used as course material, he will virtually visit each class to share his views and also answer student questions. One such example is Brian’s…
Investing in Social Networks to Earn Influence and Reciprocity
On this special episode of Revolution, we meet Porter Gale, former VP of Marketing of Virgin America, advisor to exciting startups and business ventures, avid speaker, and also the author of the best-selling book, Your Network is Your Net Worth. Porter is someone whom I personally admire and have also had the good fortune to work with over the years. With Porter, no matter what she’s working on, everything begins and ends with people. She shares her recipe for success…
Brian Solis: Facebook wird zum Hub im sozialen Ecosystem
Click here for the original article on ADZINE. Click here for a translated article using Google Translate. Brian Solis ist nicht nur der Direktor der Marktforschungs- und Beratungsfirma Altimeter Group, sondern mit „Engage“ auch ein viel beachteter Buchautor zum Thema Social Media. Mit seinem neuen Buch „The Future of Business“ macht sich Solis auch über die Zukunft ganzer Geschäftsmodelle Gedanken, die sich derzeit durch Internettechnologien und vor allem durch Social Media drastisch verändern. Wir konnten Brian Solis auf der TNW…
Visualizing Digital Transformation at Brand Innovators
Recently Brian Solis was asked to present at Brand Innovators San Francisco on the evolution of Digital Transformation as a result of the new and ever-changing digital customer experience (DCX). You can read more about the report here. Heidi Forbes Öste (forbesoste) was in the audience and following the presentation, she sent along a visual noteboard summarizing key points. You can download a higher res image here. Please download the report on Digital Transformation here.
IBM: Innovation and the Adoption of Cloud Computing
IBM’s Casey Lucas recently explored Brian Solis’ 12 Pillars of Innovation and how it applies to the adoption of cloud computing. Here’s an excerpt of the post… Adoption of the cloud is on the rise amongst companies of all sizes, all around the world. It is recognized by industry professionals as a cost-effective, reliable, and low-risk technology that can assist the growth and development of all types of businesses. Companies are adopting the cloud for a variety of reasons and…
Facebook Evolves from Social Network to Social Ecosystem
Every so often, Facebook hosts its f8, a conference in San Francisco aimed at developers, media, and partners. This year, in front of an audience of 2,500+, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg kicking things off, Facebook introduced a dozen or so new products organized into three including Facebook’s update to Login, which gives people more control over the information they share with apps, Anonymous login, which offers a way for people to…
IntelligentHQ Celebrates 6 Quotes from the Books of Brian Solis
IntelligentHQ, a Business Intelligence Digital network for Finance, Markets and Business, recently assembled six quotes by Brian Solis from his three most recent books, Engage!, The End of Business as Usual, and What’s the Future of Business. The editorial team also visualized each of the quotes of which we’d like to share with you here… Click here to visit the original post on IntelligentHQ.
Stop Talking About Technology and Start Designing Experiences
As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s right. You’re no longer in the product business. Products are a by-product of experiences you set out to create. Products are also social objects that spark desirable relationships between you and customers and also among customers. The future of business is experiences. One year after launching What’s…
