Bloomberg’s Serena Saitto continues to follow the story of how Uber and Lyft not only compete for the right to compete but also how they each significantly develop their respective markets. Once again, Saitto sought perspective from Digital Analyst Brian Solis. At the heart of growth of course are customers who drive demand. At the same time, supply has to scale as well. This adds an additional dimension of competition in that Uber, Lyft and the like must now also…
Live Your Brand the Way Your Customers Do, Says Brian Solis
PRNews recently interviewed Brian Solis to discuss WTF and his upcoming keynote at the 20/20 Summit in SF… San Francisco is the urban epicenter of the ongoing digital revolution, with its proximity to Silicon Valley, bottomless start-up venture capital and polarizing corporate transportation services. So it’s the ideal spot for PR News’ Social Media 20/20 Summit on Aug. 12, where PR and marketing pros will gather to arm themselves, each other and their brands for the battles ahead over visibility,…
Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC]
LinkedIn and Brian Solis of Altimeter Group studied how corporate social media affects customer and employee engagement. The result of their work was published in an infographic. Here’s an excerpt of LinkedIn’s formal announcement… The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your relationships will thrive. This has always been true for personal relationships, and more so than ever, for the relationships businesses have with their customers, and particularly with…
The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships
LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3….
Brian Solis to Keynote PR News’ Next Practices Social Media Summit Aug. 12 in San Francisco
Digital analyst, business strategist, futurist and author Brian Solis will keynote PR News’ Next Practices Social Media Summit on August 12 at the Westin San Francisco. In his keynote on-stage interview with PR News, Solis will share insights from his latest book, “What’s the Future of Business?” and present his vision of how PR and marketing professionals can help their organizations adapt to the transformed expectations of their key stakeholders. He’ll also talk about the need for communicators to perpetually reinvent…
Social Media is Lost Without a Social Compass
Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The…
Brian Solis to Open MIT Platform Strategy Summit
MIT is pleased to announce a special summit covering platform-centered economics and management, which will take place on Friday July 25th, 2014. This event will gather a global community of executives to explore the economics and management of platform-centered markets and discuss their implications for managers, industry and governmental policy. Brian Solis will present the opening keynote. Other incredible speakers include: Ming Zen (CSO of Alibaba), Rich Miner (Founder Google Android), JP Rangaswami (CSO Salesforce), Andrew Rosenthal (CSO Jawbone), Peter…
Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z
How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children) If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today. While everyone is talking about Millennials these days, there’s another, potential more disruptive generation behind them…Generation Z. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you…
Clay Christensen vs. Jill Lepore – Brian Solis Weighs in at CMSWire
CMSWire’s Noreen Seebacher tackled the recent brouhaha between Harvard’s Clay Christensen and Jill Lepore over “Disruptive Innovation.” Seebacher reached out to leading experts including Jeff Dachis, Professor Howard Yu and Brian Solis to debate the debate. Excerpt from “What’s the Deal with Disruptive Innovation?“ Brian Solis: Living in Silicon Valley, the word disruption is heard as often as “please” and “thank you.” I’m exaggerating of course, but in all seriousness, there’s an unsaid belief in the technology businesses that all…
Video: Brian Solis Keynote at DM Prisen, Copenhagen
Brian Solis recently keynoted Direct Marketing Prisen in Copenhagen on behalf of postnord, the holding company of two merged postal companies Posten AB and Post Danmark. Print isn’t dead. Digital isn’t the endgame. Brian’s presentation explored the need to and importance of finding the balance between offline and online, print and digital. Please take a moment to watch his thought-provoking presentation, “This so-called digital life and what does it all mean?”
