It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al….
Digital Transformation: Brian Solis Headlines Capgemini’s #CCWeek 2014 in Chantilly France
Brian Solis shared his thoughts on the state and future of digital transformation at Capgemini’s annual #CCWeek in Chantilly France.
The Gap Between Big Data and Big Insights: Turning data into engaging stories
Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words “big data.” It’s almost as if I’m transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible…
Important Lessons Brian Solis Learned in 2014
While in Amsterdam for his keynote presentation at The Next Web, Brian Solis took some time to share his thoughts on… 1) How to scale a startup, or any company, globally, 2) Important lessons he’s learned so far in 2014, and 3) Common mistakes startups make
Mashable: How technology is changing the way we plan and experience events
James O’Brien writing for Mashable shares how technology is affecting the events business. In it, O’Brien shares thoughts from Brian Solis’ popular presentation at Elevate in NY, which was delivered to an audience of events organizers. Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. “It’s been fascinating watching just how…
Customer Experience Happens To You Not Because of You…But It Doesn’t Have to Be That Way
Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create…
USA TODAY: Lyft looks to lift from Uber controversy
USA TODAY’s Jefferson Graham interviewed Brian Solis to get his views on whether #UBERGATE would give Lyft a lift. Brian explained that while Uber projects itself as an aggressive, combative force to take on taxi unions and city governments in making its alternative service available, Lyft is “super friendly and warming” in its approach, says Brian Solis, an analyst with the Altimeter Group. It won’t catch up to Uber, which is valued at $30 billion, but it will get it…
Bloomberg: Uber May Need Adult Supervision as Controversy Builds
Serena Saito at Bloomberg is taking a unique point of view on the #UBERGATE controversy by looking into the pros and cons of UBER hiring a senior executive such as Facebook’s Sheryl Sandberg or Google’s Eric Schmidt. Saito contacted Shawn Carolan, a partner at Menlo Ventures, Paolo Parigi, an assistant professor in sociology at Stanford University, as well as Brian Solis. “Uber has earned some frat culture publicity, and could benefit from hiring a woman on the board or an…
CNBC: Uber’s PR missteps aren’t hurting business … yet
David Paul Morris | Bloomberg | Getty Images CNBC’s Cadie Thompson went behind the emotionally charged #UBERGATE to understand the effect of senior vice president Emil Michael’s gaffe about “digging up dirt” on journalists with an opposing point of view. Thompson interviewed a series of experts tracking the situation including Brian Solis. Here’s an excerpt… Uber is in hot water with the media again, and it could be a tipping point of sorts for the company. The ride-sharing app’s latest…
The Top 100 Entrepreneur Blogs
BrianSolis.com comes in at number 27! Via Jerry Cox, write for The New York Times. See the full list here.
