I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and…
Do You Build Value or Add Noise? The Future of Digital Marketing by Brian Solis
Brian Solis recently gave a speech about his new e-book about the future of digital marketing, “What If PR Stood for People and Relationships?” Hosted by Vocus-Cision at Google Headquarters, Noted blogger and new media marketer Geoff Livingston shared the lessons from Brian’s presentation, which centered on the need for marketers to focus on becoming valuable to audiences rather than achieving traditional online success. We can build value for our customers,” said Brian. “We can see and find it, or…
The Australian Features On Stage Interview of Telstra CEO David Thodey by Brian Solis
Telstra chief David Thodey says the telco will be “relevant forever”, as it shifts its energies towards becoming ‘digital first’. Mr Thodey, speaking with US analyst Brian Solis at the 2014 Australian Digital Summit, was asked how the 120-year old telco would stay relevant in an age of start-ups and constantly changing technology. “It’s a question I ask myself a lot, because you can never assume what you were good at yesterday will be appropriate for the future,” he told the Sydney audience on Monday….
Brian Solis to Ring NASDAQ Closing Bell
Momentum Events, The Pivot Conference, will host two single-day conferences (October 16-17) at the Nasdaq MarketSite in Times Square. Now in its fifth year, Pivot brings together start-ups, brands and agencies to discuss disruptive technology trends and how to leverage them into competitive advantages.. In honor of the occasion, Brian Solis, Co-Producer of Pivot will ring the Closing Bell. Where: Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio When: Thursday, October 16, 2014 – 3:45…
21 Digital Marketing Trends and Predictions for 2015
TopRank’s Lee Odden compiled insights from some of the world’s most influential digital experts to share their marketing predictions for 2015. Here’s an excerpt with thoughts from Brian Solis… 21 Digital Marketing Trends and Predictions for 2015 I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the…
Digital PR Awards: Brian Solis = Blogger of Year
Winner: Brian Solis Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His recent blogposts have included “A Manifesto for Building Relationships in the Digital Era” and “Digital Transformation and the Race against Digital Darwinism.” His research and his books…
Pivot: The Emergence of Digital Compels Businesses to Transform
Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by…
Pivot: The Total Digital Experience
The Pivot Conference in NYC in October is unique among events in that, each year, it shifts focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations. To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging…
SEOlympics: Top Marketing Blogs of U.S. West
SEJ (Search Engine Journal) recently listed BrianSolis.com as one of the best top 10 blogs for marketing and business content. To help all of us become better content marketers (and digital marketers in general), here are 10 top-notch marketer blogs located in the Western part of the U.S. This list was pulled together using subjective criteria, like voice, content strategy, and quality. When it comes to predicting emerging technology trends and the effects it has on businesses and marketing, there’s…
Brian Solis Releases a New Ebook with Vocus: A Manifesto for Building Relationships in the Digital Era
Via Vocus Do you think that PR just stands for public relations? It actually stands for a whole lot more. In his newly released e-book “What If PR Stood for People and Relationships?,” award-winning author Brian Solis discusses how to build relationships in the digital era. According to Brian, relationship building in today’s world of smartphones, social media and big data requires understanding that your audience consists of real people and that you can accomplish more together than alone. Easier…
