Bloomberg’s Christian Thompson recently published a story on AirBnB and how it is and isn’t different than many Web 1.0 sites such as HomeExchange or HomeAway. Although only one or two lines from our discussion made the final story, the question and the answer are significant enough to share in this short post. Bloomberg: My question was why an outfit like Airbnb gets all this heat when something like Home Exchange doesn’t? My French in-laws use it all the time…
Brian Solis Featured in CapGemini’s 7th Edition of The Digital Transformation Review
CapGemini asked Brian Solis to assemble some of the hottest, disruptive and promising startups around the world. His list, “The 15 Companies to Watch in 2015” is featured in latest Digital Transformation Review on page 36. Introduction… Which startups are likely to emerge to disrupt sector value chains over the coming years? Brian Solis is a digital analyst, anthropologist, and futurist at Altimeter Group. He studies the effects of disruptive technology on business and society. He identifies a select set…
ContextMatters Episode 1: Uber, Microsoft HoloLens and Why “Women Shouldn’t Code”
I’m proud to introduce you to “Context Matters,” a new podcast hosted by my good friend Chris Saad and yours truly. This is a long time in the making and we finally committed to this series as a long-term program. Context Matters explores discussions at the intersection of business, technology and culture. My co-host, Chris Saad (@ChrisSaad) is a geek at heart and a long-time player in the startup community. Saad the co-founder of The Echo Experience Studio and spends…
To Deliver a Great Customer Experience, Stop Focusing on the Customer You Think You Know
Guest post by Rajat Paharia (@rajatrocks), founder and chief products officer, Bunchball and author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification 2015 promises to be The Year of Customer Experience. Companies around the globe are resolving to become more customer-centric because, as Brian lays out quite eloquently in his book: “Now’s the time for an investment in something more than price, performance, or value. The future of business is about creating experience,…
WTF Makes the List: 8 eBooks Marketers Should Read in 2015
Jonha Revesencio writing for Huffington Post assembled a list of eight eBooks that marketers should read in 2015. Among the notable books on the list is Brian Solis’ new classic, What’s the Future of Business (#WTF). 8. Brian Solis – What’s the Future of Business: Changing the Way Businesses Create Experiences A book about right approach towards every step of your business’ growth from zero to hero. It makes you think and analyze. Highly recommend the digital version of the…
Brands rush to reach young millennials with Snapchat’s Discover
USAToday’s Jefferson Graham covered Snapchat’s new Discovery App and its impact on the media industry. Graham spoke to Brian Solis for his thoughts on how brands can engage the elusive demographic of SnapChat’s young users. Brian Solis, an analyst with the Altimeter Group, calls Snapchat’s reinvention of media for mobile “monumental. This forces information providers to rethink how they deliver news to a new medium,” he says. Millennials have flocked to Snapchat as their own private network, but they have…
Brian Solis Ranked as Influential Keynote Speaker
Futurist Ross Dawson assembled an impressive list of top speakers stacked according to digital influence. Brian Solis ranked third. The list is uniquely valuable as it introduces event organizers, brands, and speaker bureaus to 150 speakers who in their own way carry clout online which can apply in many ways to events, webinars, thought leadership/expertise strategies or highly qualified advisory. View the entire list here. Well done @RossDawson!
Make Change Work for You: The Power of Observation
I’m a pretty private person usually. From time to time though, I share stories about my past to help others take their next step. This is one such case. Scott Steinberg is a good friend and the other of several books including his most recent title, Make Change Work for You. We chatted recently about lessons learned over the years. I wanted to share our conversation with you here… Scott Steinberg: You’ve been tremendously successful in your career. Would you call yourself…
Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity
Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile…
Brian Solis Contributes Chapter to New eBook on CX, “The 2015 Customer Experience Outlook”
Brian Solis joins CX pioneers Joe Pine, James Gilmore, Brandon Schauer, Jeanne Bliss, among other greats in Kerry Bodine’s new ebook, The 2015 Customer Experience Outlook. It is available for immediate download here. His chapter focuses on the intersection of CX and UX and shares why the future of customer experience takes Human Centered Design.
