CNN’s Sarah O’Brien caught up with Brian Solis at SXSW to talk about Interactive’s darling app for 2015. Following are the highlights from their conversation… According to Brian Solis, analyst at Altimeter Group, the move could be an essential tipping point for Meerkat. “Its reliance on Twitter exposes a weakness for the app to maintain long-term scale,” said Solis. “It needs to also ensure that content producers and content consumers find one another.” Solis said this is one reason livestreaming…
Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani
I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each has shaped my perspectives in new media and its impact on our professional and personal lives over the years. It came as no surprise that Dash and Tripani collaborated on yet another project. This time, they created ThinkUp, a social media service that offers daily insights about you and your friends on Twitter and Facebook. To celebrate the launch of their latest…
Creating Truly Personal Omni-Channel Customer Experiences
When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.)Ā While there, something unplanned and very cool began to surface and I’m excited to share the result with you here. We assembled all of the content, organized it, and developed additional material as a dedicated ebook. I’ve embedded it below or you can read more about it…
USAToday: Austin, like Twitter, has its fill of Meerkat
Photo: Jack Gruber/USA TODAY Everyone is Meerkasting these days with Meerkat, the hot new app that allows users to livestream with Twitter followers. USAToday covered the trend at SXSW and included Brian Solis in the article. Excerpt… On the outdoor patio of the Intercontinental Hotel, where industry analyst Brian Solis of Altimeter Group sat at a table filled with early tech adopters, one of the most popular uses of the app was using Meerkat to stream others using Meerkat.
Iām Pivoting Toward Growth
Even Pivots make pivots. Such is true for the Pivot Conference. After 5 wonderful years, Pivot is moving away from a traditional conference format toward one focused on āuser generated learning experience.āĀ Iām moving into an advisory role andĀ Matt Godson, Mike Edelhart and the Momentum team will carry the Pivot torch proudly. Now itās time for me to grow. And Iām excited to announce that Iām partnering with my dear friend Debbie Landa on the 2015Ā GROWĀ conference.Ā GROW is centered on engagement and…
Customer Experience is Becoming More Important Than the Product Itself
Customer experience is the sum of all engagements and interactions a customer has with your business in every step of their journey and lifecycle. It’s what your customer feels, thinks, says (to you and others) and more so, what they do now and in the time to come that counts for everything. CX is measured not by NPS (Net Promoter Score) but instead by the sentiment and outcomes in every moment of truth throughout the relationship. That.is.the.experience. And, it’s yours…
Washington Post: Harried parents embracing Uber to move kids around town
Debra Landa looks at the cell phone her teenage son, Sam Landa, uses to order an Uber car to his weekly ballet class with the Washington Ballet in Northwest Washington from his home in Alexandria. (Astrid Riecken/For The Washington Post) Washington Post’s Brigid Schulte and Lori Aratani reported on the latest trend of busy parents using Uber to transport children when they can’t. Altimeter Group Principal Analyst Brian Solis shared his views as an expert tracking the industry and also…
Smart Focus Releases eBook with Brian Solis, Creating Truly Personal Omni-Channel Customer Experiences
According to a recent SmartFocus webinar by industry analyst and digitalĀ guru, Brian Solis, āIt is about people. TheĀ more we can study who they are, what theyĀ like and they donāt like, the better we canĀ build personal journeys that matter.ā A newĀ SmartFocus eBook, ‘Creating Truly Personal Omni-Channel Customer Experiences’, explains how to build those journeys and develop an omni-channelĀ marketing strategy that appeals to eachĀ and every customer and prospect in theĀ way that works for them. The eBook includes exclusive video insights from Brian…
Mobile CX (Re)design: A Catalyst for Digital Transformation
Guest post by Jaimy Szymanski (@jaimy_marie), Analyst, Speaker, Advisor In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale. Often times, change agents focus first on transforming their approach to mobile customer experience (CX) design, in order to make the case for overhauling the companyās entire approach to digital CX strategy. Over the past two years, my colleague Brian Solis and I have researched the evolution of digital transformation through…
Smart Focus Publishes Video and Webinar Series with Brian Solis
While in London, Brian visited the Smart Focus headquarters to discuss the state and future of omnichannel, digital marketing and the future of customer behavior. The discussions were captured as a special series, which includes a webinar, video interviews and an ebook. Links are included below. Webinar: What’s the Future of Marketing? Acclaimed author, blogger and analyst Brian Solis discusses the future of marketing, the role of technology in the decisionāmaking process and how to create multiāchannel experiences that really…
