The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in…
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BrandU: Invest in your talent – Turn you team into leaders [Video]
Brian Solis presented at Brand U at LinkedIn’s Silicon Valley HQ. In a conversation with Bonin Bough, Brian shared his points on investing in employees and also how to bring about change within your organization. Video 1: Turn Your Talent into Thought Leaders Video 2: How to Create Positive Change Within Your Organization
Brian Solis’ Packs Keynote NetSuite’s Suiteworld 2015
On May 6th 2015, Brian Solis took the stage as the keynote speaker. He shared the importance of the digital customer experience and the need to rethink the entire journey from scratch. His session was standing-room only, with over 1,000 in attendance. SmartCompany published a summary of Solis’ talk here.
DMNews: 8 Digital Transformation Tips
Elyse Dupre of DMNews attended Brian Solis’ keynote presentation at the ONE Teradata Marketing Festival in Las Vegas. Dupre found the content compelling enough to translate it into a useful, playbook style article, “8 Digital Transformation Tips.” Reprint of the article is below… Innovation takes more than just technology; it takes people. Consumer behavior is constantly evolving. According to a 2014 Altimeter Group report, mobile, social, and real-time technology trends (or what venture capitalist Fred Wilson refers to as the…
Working for More Than a Living
Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation. Hundreds of years ago, people banded together for the sake of sharing food and shelter and keeping their family safe. The basic assumption was that the association gained by joining a…
SmartCompany: Seven tips to digitally transform your business
by Cara Waters, SmartCompany (original article) We are in the era of digital transformation, according to Brian Solis, business strategist and futurist at Altimeter. Speaking at NetSuiteâs SuiteWorld conference in San Jose yesterday Solis outlined how businesses can undertake digital transformation. 1. Put humans first Solis says too many businesses approach digital transformation from a technology perspective. But humans are at the heart of digital transformation, according to Solis. âAt the end of the day itâs all about human beings…
Adobe Summit: entre techno et «human API»
Chaque annĂ©e, lâĂ©vĂ©nement Adobe Summit rĂ©unit Ă Londres les acteurs du marketing digital. En 2014, le thĂšme fort Ă©tait centrĂ© sur la transformation digitale des entreprises. Cette annĂ©e, câest la concrĂ©tisation et lâintĂ©gration des diffĂ©rentes solutions, notamment mobiles, qui ont Ă©tĂ© dĂ©battues. Reportage et interview de Brian Solis (Altimeter Group), Pierre Casanova (DG dâAdobe France), Minter Dial (Netexplo). Brian appears at 3:25. Adobe Summit: entre techno et Human API by frenchweb
Brian Solis to Keynote Digital Marketing One to One in Biarritz, France
18H15 – 19H15 : PlĂ©niĂšre Cycle  “Be inspired 2/3: Engager” avec Brian SOLIS, analyst chez Altimeter Group Le futur du Marketing nâest pas le Marketing Brian Solis est lâun des experts mondiaux les plus Ă©minents dans le domaine des mĂ©dias sociaux, des marques et de lâinfluence. Analyste numĂ©rique, futurologue, il est classĂ© parmi le top 10 des marketing gurus a suivre, suivi par des millions de personnes sur Twitter et au travers de son blog. Il nous fait lâhonneur de venir partager avec…
When You Share Experiences You Help Strangers Make Decisions
Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next. Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers…
t3n Digital Pioneers: âEin Tesla ist das perfekte Produktâ: Brian Solis zur Zukunft des Marketings
by Lea Weitekamp, t3n (original) Er ist einer der einflussreichsten Digitalanalysten der Welt: Mit seinen BĂŒchern âEngage!â und âThe End of Business As Usualâ hat Brian Solis Unternehmen die Augen dafĂŒr geöffnet, wie soziale Medien die Kundenbeziehung revolutionieren und das Marketing verĂ€ndern. Bis heute erforscht er die Auswirkungen disruptiver Technologien auf unser Leben und unsere Arbeit â in Sachen Social Media ist seine Euphorie allerdings deutlich abgekĂŒhlt. Wir haben ihn in Paris getroffen. t3n Magazin: In deinem neuen Buch hast…
