Via Yvonne Tocquigny, SXSW MAY BE OVER, BUT THE TAKEAWAYS ARE STILL RED HOT, Excerpt Brian Solis, the author of “X: The Experience When Business Meets Design,” resonated with marketers on the topic of experience architecture and his belief that experiences are fundamental to branding. It may sound a little old hat on the surface, (i.e. Jim Gilmore covered this a decade ago in his great book, The Experience Economy), but it takes on new meaning in today’s context. He quoted…

by Lucia Moses, DigiDay Excerpt   “Brian Solis, principal analyst at Altimeter Group, said while YouNow offers a way for publishers to humanize themselves and take advantage of the community there, that distinctiveness means they need to be all the more careful about studying it before jumping on board, though. To make sure they’re adding entertainment value, brands should start by looking at what kinds of content is popular on the site right now, said MaryLeigh Bliss, chief content officer at Ypulse.” To…

Excerpt Social listening, or social intelligence, can often feel like it’s all about numbers. In fact, for most people working with digital more broadly, the proliferation of available data and tools with which to analyze it has largely been a movement towards quantitative-driven work. The rise of the data scientist and infinitely optimized campaigns have been fantastic for brands and agencies everywhere, but have we sacrificed the human element of social media? At Now You Know this May, the world’s largest assembly…

Keynote: Vision Critical Customer Intelligence Summit, Chicago, Navy Pier “Brian gave a compelling talk at our customer intelligence summit. I was inspired by his passion for how customer-centric companies can build customer journeys with meaningful and shareable experiences in every micro moment.” – Nick Stein, SVP Marketing, Vision Critical To book Brian, please visit his speaker page or contact him directly at thebriansoils at gmail.  

via Rocket Fuel Rocket Fuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where it’s headed in the second half of the decade. MODERATOR Richard Frankel is president and co-founder of Rocket Fuel. Richard’s passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience. It’s been enhanced by his notable contributions that helped build several high-profile Internet pioneers into…

In this episode, we discuss the story behind the X, what makes experiences matter and how to design them and also the journey that lead me to pivot several times in my career. I hope this video helps you and more so, I hope that it inspires you to shift perspective to see new possibilities in the future of business and customer and employee relationships.