by Dave Kerpen, Inc., Excerpt It’s no secret that 2016 is going to be a roller coaster ride of a year. The Dow had its worst start to a new year on record. We’re in a presidential election year, and there’s no telling how it’ll play out. New companies and trends are emerging in different industries; the way we communicate is constantly evolving. Knowing this, it’s critical to stay ahead of the curve, and that means listening to and following…
TechRepublic: Don’t let Facebook Reactions distract your brand from measuring real social metrics
By Erin Carson, TechRepublic, Excerpt Facebook is giving users new ways to react to posts. Here’s what social marketers should keep in mind, and how brands are already adapting. Word first came a few months back that Facebook would introduce reaction buttons in the form of emoji, to give users the chance to express a range of emotions apart from like. The new reaction buttons Facebook rolled out last week include “haha,” “wow,” angry,” “love,” and “sad.” To use one…
How to Know if You Care About Your Customers Enough
Guest post by Jay Baer (@jaybaer), author of the new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers, Letâs face it: choosing whether or not you hug your haters isnât about you knowing how to do so, itâs about whether doing so aligns with the values of your business. The great paradox Every company says that customer satisfaction is their most important objective, yet their actions demonstrate otherwise. Itâs a paradox, but I find companies that…
USA TODAY: Augmented reality starts to challenge its virtual cousin
Meta is unveiling its latest AR device, which CEO Meron Gribetz says is taking the industry closer to realizing the long-held dream of layered a virtual world on top of the real one. – Martin E. Klimek, USA TODAY by Marco della Cava, USA TODAY, Excerpt âLook out at all those desks,â says Gribetz, CEO of augmented reality headset maker Meta. âWithin a year or two, I want everyone here to be doing their work using our glasses. The change is…
The Truth About Creating Customer Experiences
Bryan Kramer is just one of those people with whom you instantly bond. For those who don’t know him, he shot onto the social, digital, content marketing scene with fun and fervor. He’s highly regarded as a strategist, speaker and author. He’s also someone I think of as a good friend. Recently, I had the honor, and enjoyment, of shooting an episode of H2HChat (Human to Human) with Bryan and his super smart co-host Suzi McCarthy. The conversation was both…
iMedia Connection: Capturing the spirit of ROI at the 2016 Brand Summit
by Kevin Berens, iMedia Summit On my return flight from Amelia Island, FL, I was reflecting on my time at the 2016 iMedia Brand Summit. It truly was an exceptional experience. Meeting so many new faces and hanging around with the ol’ friendlies was an absolute joy. For those who were fortunate to attend the 2016 Brand Summit this week in Amelia Island, you made it to the premier industry event, serving senior-level brand marketers across a dozen vertical markets. Your…
How to Create Content that Connects with Your Customers
Guest post by Jessica Ann (@itsjessicann), CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. Weâre living in a post-advertising age. Instead of lamenting the past, or focusing on âthe good oleâ daysâ of traditional marketing, weâre now being called to get more real. Everyone (and their mom) is affected by how weâre consuming the fast-paced media of today. And in turn, the content that we create…
InternetRetailer: Brands that donât deliver the expected CX lose a third of shoppers, study finds
by Paul Skeldon, Internet Retailer (excerpt) Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests that if a shopper doesnât immediately like the consumer experience with your mobile service, as many as a third wonât purchase from you again. Ever. Alternatively, when a good mobile experience is achieved, 76% report that it has an influence on their…
LinkedIn: 16 Marketing Metrics Masters to Follow
by Megan Golden, LinkedIn (excerpt) Letâs face it, marketers: We are constantly searching for the tool that will, if not fix everything, at least give us that extra edge on the competition. If we just had the perfect marketing stack, the right amplification network, or transcendent lead nurturing software, all our troubles would be over. All of these tools are valuable, of course. We couldnât survive without some of them, let alone thrive. But too often we put our tools to…
iMedia Connection: The future of brand is experience
via Agata Smieciuszewski, iMedia Connection Today’s marketers spend a lot of time trying to figure out the best way to deliver their products to consumers. Today’s consumers, however, are too smart to fall for cheap tricks — they want real connections and experiences. Brian Solis, keynote speaker of the iMedia Brand Summit in Amelia Island, Florida and author of “X: The Experience When Business Meets Design,” explored how crafting these experiences will build relationships and get the results you’re looking…
