Meta is unveiling its latest AR device, which CEO Meron Gribetz says is taking the industry closer to realizing the long-held dream of layered a virtual world on top of the real one.Ā – Martin E. Klimek, USA TODAY by Marco della Cava, USA TODAY, Excerpt āLook out at all those desks,ā says Gribetz, CEO of augmented reality headset maker Meta. āWithin a year or two, I want everyone here to be doing their work using our glasses. The change is…
The Truth About Creating Customer Experiences
Bryan Kramer isĀ just one of those people with whom you instantly bond. For those who don’t know him, he shot onto the social, digital, content marketing scene with fun and fervor. He’s highly regarded as a strategist, speaker and author. He’s also someone I think of as a good friend. Recently, I had the honor, and enjoyment, of shooting an episode of H2HChat (Human to Human) with Bryan and his super smart co-host Suzi McCarthy. The conversation was both…
iMedia Connection: Capturing the spirit of ROI at the 2016 Brand Summit
by Kevin Berens, iMedia Summit On my return flight from Amelia Island, FL, I was reflecting on myĀ time at the 2016 iMedia Brand Summit. It truly was an exceptional experience. Meeting so many new faces and hanging around with the ol’ friendlies was an absolute joy. For those who were fortunate to attend the 2016 Brand Summit this week in Amelia Island, you made it to the premier industry event, serving senior-level brand marketers across a dozen vertical markets. Your…
How to Create Content that Connects with Your Customers
Guest post by Jessica Ann (@itsjessicann),Ā CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. Weāre living in a post-advertising age. Instead of lamenting the past, or focusing on āthe good oleā daysā of traditional marketing, weāre now being called to get more real. Everyone (and their mom) is affected by how weāre consuming the fast-paced media of today. And in turn, the content that we create…
InternetRetailer: Brands that donāt deliver the expected CX lose a third of shoppers, study finds
by Paul Skeldon, Internet RetailerĀ (excerpt) Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests that if a shopper doesnāt immediately like the consumer experience with your mobile service, as many as a third wonāt purchase from you again. Ever. Alternatively, when a good mobile experience is achieved, 76% report that it has an influence on their…
LinkedIn: 16 Marketing Metrics Masters to Follow
byĀ Megan Golden, LinkedIn (excerpt) Letās face it, marketers: We are constantly searching for the tool that will, if not fix everything, at least give us that extra edge on the competition. If we just had the perfect marketing stack, the right amplification network, or transcendent lead nurturing software, all our troubles would be over. All of these tools are valuable, of course. We couldnāt survive without some of them, let alone thrive. But too often we put our tools to…
iMedia Connection: The future of brand is experience
via Agata Smieciuszewski, iMedia Connection Today’s marketers spend a lot of time trying to figure out the best way to deliver their products to consumers. Today’s consumers, however, are too smart to fall for cheap tricks — they want real connections and experiences. Brian Solis, keynote speaker of the iMedia Brand Summit in Amelia Island, Florida and author of “X: The Experience When Business Meets Design,” explored how crafting these experiences will build relationships and get the results you’re looking…
TechRepublic: 5 social media trends to watch in 2016
By Erin Carson, TechRepublicĀ The social media landscape is in a constant state of flux. It was last year, and 2016 will be no different. What remains the same is that businesses will have to rise to the challenge of figuring out how to get the best results from a channel that’s getting an increasing amount of attention and resources. Click through to read Erin’s five trends to watch in the coming year relating to business and social media. Excerpt…
26 Disruptive Tech Trends for 2016 – 2018
Each year at this time, I read all of the predictions for the new year plus the ātop Xā lists wrapping out the previous year. Add to that the first week of chaos that is CES and all of the new tech debuting in Las Vegas. And each year, Iām left wanting more substance as I plan my research. So, in 2015, I officially threw my hat into the mix with my inaugural look at ā25 Disruptive Technology TrendsĀ inĀ 2015 ā…
diginomica: Want to be a digital success? Cannibalise your own business. Constantly.
by Derek du Preez, diginomicaĀ (excerpt) If you donāt cannibalise your existing business, when your customerās expectations change, you risk dying out. The key message coming out of the keynote session atĀ NetSuiteās Cloud Tour stop in LondonĀ is that cannibalisation is key. The point was argued well by Brian Solis, Principal Analyst at Altimeter Group, who referred to the example of Blockbuster and Netflix. There is no reason that Blockbuster couldnāt have started a streaming service, but it failed to recognise that…