SXSW is one of my favorite events of the year for many reasons. It’s an experience where serendipity becomes the new gravity and almost everyone you meet has incredible stories to share. Upon arrival in Austin, I drove straight from the airport to the Sysomos lounge to see my dear friend Amber Naslund and her team. She was kind enough to host my very first booksigning of X the evening before SXSW was set to kick-off. The place was packed! What…
Brian Solis Interviewed About Digital Transformation on the Modern Marketing Engine Podcast
Solis was interviewed on the Modern Marketing Engine Podcast by host Bernie Borges (on the Vengreso platform) in an episode titled, âDigital Transformation Takes an OPPOSITE approach.â Borges said, âBrianâs focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.â Through Solisâs research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many…
Introducing a framework for experience architecture
Alan Quarry is one of those people that makes you smile and earns your trust and respect within minutes. He also has a pretty killer video setup. Alan invited me on his show to talk about X and I gladly accepted. The minute I plugged-in to his video feed though, I instantly wished I could teleport to his studio. #jealous. In X, I introduce framework for experience architecture and how one can become an xperience architect. We talk about what that…
Chief Marketer: SXSW MAY BE OVER, BUT THE TAKEAWAYS ARE STILL RED HOT
Via Yvonne Tocquigny, SXSW MAY BE OVER, BUT THE TAKEAWAYS ARE STILL RED HOT, Excerpt Brian Solis, the author of âX: The Experience When Business Meets Design,â resonated with marketers on the topic of experience architecture and his belief that experiences are fundamental to branding. It may sound a little old hat on the surface, (i.e. Jim Gilmore covered this a decade ago in his great book, The Experience Economy), but it takes on new meaning in todayâs context. He quoted…
DigiDay: YouNow is the latest platform publishers are using to reach young audiences
by Lucia Moses, DigiDay Excerpt  “Brian Solis, principal analyst at Altimeter Group, said while YouNow offers a way for publishers to humanize themselves and take advantage of the community there, that distinctiveness means they need to be all the more careful about studying it before jumping on board, though. To make sure theyâre adding entertainment value, brands should start by looking at what kinds of content is popular on the site right now, said MaryLeigh Bliss, chief content officer at Ypulse.” To…
CMO.com: Marketing In The ‘Micro’ And ‘Near-Me’ Moments
For big companies that operate hundreds and thousands of locations–I’m talking about the Targets and Walgreens of the world–location marketing is the foundation of all marketing. And location marketing means a lot more than optimizing content for location pages to be found in search results. This reality was underscored in a recent New York Times article, “Marketing in the Moments, to Reach Customers Online.” Written by Robert D. Hof, the story discusses a fundamental shift occurring in marketing. Instead of…
Brandwatch: Brian Solis on the Human Side of Social Analytics
Excerpt Social listening, or social intelligence, can often feel like itâs all about numbers. In fact, for most people working with digital more broadly, the proliferation of available data and tools with which to analyze it has largely been a movement towards quantitative-driven work. The rise of the data scientist and infinitely optimized campaigns have been fantastic for brands and agencies everywhere, but have we sacrificed the human element of social media? At Now You Know this May, the worldâs largest assembly…
Speaker Testimonial: Vision Critical Customer Intelligence Summit
Keynote: Vision Critical Customer Intelligence Summit, Chicago, Navy Pier âBrian gave a compelling talk at our customer intelligence summit. I was inspired by his passion for how customer-centric companies can build customer journeys with meaningful and shareable experiences in every micro moment.â â Nick Stein, SVP Marketing, Vision Critical To book Brian, please visit his speaker page or contact him directly at thebriansoils at gmail.
To improve CX, companies must rethink the customer journey to cater to Gen C
A (r)evolution is brewing, and most companies are not prepared for it. Itâs no secret how, with an overabundance of new devices and platforms available every day, customers are more empowered and finding new ways to either hack or completely ignore company touchpoints. With this complex customer journey unfolding, great marketing, products and services are not enough to win. Now, companies need to create and cultivate meaningful experiences for their customers. This starts with designing a more intuitive and efficient…
Rocket Fuelâs ADVERTISING 2020: Brian Solis
via Rocket Fuel Rocket Fuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where itâs headed in the second half of the decade. MODERATOR Richard Frankel is president and co-founder of Rocket Fuel. Richardâs passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience. Itâs been enhanced by his notable contributions that helped build several high-profile Internet pioneers into…
