A (r)evolution is brewing, and most companies are not prepared for it. Itâs no secret how, with an overabundance of new devices and platforms available every day, customers are more empowered and finding new ways to either hack or completely ignore company touchpoints. With this complex customer journey unfolding, great marketing, products and services are not enough to win. Now, companies need to create and cultivate meaningful experiences for their customers. This starts with designing a more intuitive and efficient…
Rocket Fuelâs ADVERTISING 2020: Brian Solis
via Rocket Fuel Rocket Fuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where itâs headed in the second half of the decade. MODERATOR Richard Frankel is president and co-founder of Rocket Fuel. Richardâs passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience. Itâs been enhanced by his notable contributions that helped build several high-profile Internet pioneers into…
Brian Solis Interviewed on Behind The Brand About Experience Design
In this episode, we discuss the story behind the X, what makes experiences matter and how to design them and also the journey that lead me to pivot several times in my career. I hope this video helps you and more so, I hope that it inspires you to shift perspective to see new possibilities in the future of business and customer and employee relationships.
Facebook Borrows Key Feature from Snapchat to Help Brands and Customers Connect
Conversations about the eventual demise of Facebook are greatly exaggerated. Each week it seems, Facebook finds interesting ways to improve engagement on its platforms by either innovating, acquiring or borrowing new features. Did you know that 900 million people use Facebook Messenger every month? Beyond everyday conversation, Facebook sees a promising opportunity for businesses. In fact, over one billion messages are sent between people and businesses on Messenger each month. The team at Facebook aims to help businesses benefit from further promoting…
The Opposite of Change is Conformity: A framework for driving meaningful digital transformation
Digital transformation is a buzzword. On top of that, the term digital transformation causes debate amongst those working in or studying the field and confusion among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Why? It carries with it the ability to modernize how businesses work, market and serve. And more so, digital transformation offers a unique glimpse into how disruptive technologies are affecting human behavior, expectations and values. It has…
Content Standard: How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
Via Ted Karczewski, Content Standard, Excerpt What Is Experience, Really? According to speaker, author, analyst, anthropologist, etc., Brian Solis, âAn experience is something that you feel and sense, but it only counts when itâs whole, when itâs one thing.â And as a business in the digital age, youâre not just competing with those in your industry when it comes to experienceâyouâre competing with everyone. Solis cites Uber as an example, recalling how many times heâs heard an entrepreneur or media outlet…
Adobe Summit: âIf An Experience Isnât Shared, It Didnât Happen,â Says Solis
by Steven Cook, CMO.com Brian Solis is one of the leading authorities on why delivering a relevant customer experience is the next brand differentiator. So who better to talk at Adobe Summit about the future of brand is experience than Altimeter Groupâs principal analyst? Here are some of Solisâs key points from Tuesdayâs session. Definition of a great CX: âWe live in a tremendous time and a new era of business in which your brand is defined by those who experience it. Iâve been studying what…
Direct Marketing: Why Be an “Experience” Business? Because Customers Expect It
by Ginger Conlon, Editor in Chief, DMNews (excerpt) Time for change During his presentation at the Summit, Brian Solis (left), a principal analyst at Altimeter Group, also asserted that âthe future of brand is experience.â Like Rencher, Solis pointed out that there’s a great deal of the confusion among marketers and other business leaders about how to define customer experience. âWe hear and use experience all the time, but do we really know what it means? People will describe it differently.â Solis said….
Warum smartes Experience-Design so wichtig ist â Brian Solis im t3n-Interview [Video]
Wie wichtig ist smartes Experience-Design? Das aktuelle Buch von Brian Solis gibt Antworten. (Grafik: altimetergroup.com) Brian Solis zu Experience-Design: âUnternehmen haben sich immer weiter vom Kunden entferntâ via t3n Brian Solis ist Digital-Analyst, Keynote-Sprecher und erfolgreicher Autor. Letztes Jahr hat der US-Amerikaner sein aktuelles Buch mit dem Titel âX: The Experience When Business Meets Designâ  herausgebracht. Grund genug, den Experten zu interviewen. Auf der SXSW 2016 trafen wir Solis persĂśnlich und stellten unsere brennenden Fragen zum spannenden âExperience-Designâ-Thema. MĂźssen Unternehmen sich stärker…
Loyalty360: Brian Solis Looks to Change How Companies View Customer Experience
by Mark Johnson, Loyalty360, excerpt If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the very best customer experience from their favorite brands, but not even these shoppers are sure what exactly that experience might entail. In his literary works, including the latest X: Where Business Meets Design, Brian Solis, Principal Analyst at Altimeter Group, a Prophet…
