Conversations about the eventual demise of Facebook are greatly exaggerated. Each week it seems, Facebook finds interesting ways to improve engagement on its platforms by either innovating, acquiring or borrowing new features. Did you know that 900 million people use Facebook Messenger every month? Beyond everyday conversation, Facebook sees a promising opportunity for businesses. In fact, over one billion messages are sent between people and businesses on Messenger each month. The team at FacebookĀ aimsĀ to help businesses benefit from further promoting…
The Opposite of Change is Conformity: A framework for driving meaningful digital transformation
Digital transformation is a buzzword. On top of that, the termĀ digital transformation causes debate amongst those working in or studying the fieldĀ and confusionĀ among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Why? It carries with it the ability to modernize how businesses work, market and serve. AndĀ more so, digital transformation offers a unique glimpse into how disruptiveĀ technologiesĀ are affecting human behavior, expectations and values. It has…
Content Standard: How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
ViaĀ Ted Karczewski, Content Standard, Excerpt What Is Experience, Really? According to speaker, author, analyst, anthropologist, etc., Brian Solis, āAn experience is something that you feel and sense, but it only counts when itās whole, when itās one thing.ā And as a business in the digital age, youāre not just competing with those in your industry when it comes to experienceāyouāre competing with everyone. Solis cites Uber as an example, recalling how many times heās heard an entrepreneur or media outlet…
Adobe Summit: āIf An Experience Isnāt Shared, It Didnāt Happen,ā Says Solis
by Steven Cook, CMO.com Brian SolisĀ is one of the leading authorities on why delivering a relevant customer experience is the next brand differentiator. So who better to talk at Adobe Summit aboutĀ the future of brand is experienceĀ thanĀ Altimeter GroupāsĀ principal analyst? Here are some of Solisās key points from Tuesdayās session. Definition of a great CX:Ā āWe live in a tremendous time and a new era of business in which your brand is defined by those who experience it. Iāve been studying what…
Direct Marketing: Why Be an “Experience” Business? Because Customers Expect It
by Ginger Conlon, Editor in Chief, DMNewsĀ (excerpt) Time for change During his presentation at the Summit, Brian Solis (left), a principal analyst at Altimeter Group, also asserted that āthe future of brand is experience.ā Like Rencher, Solis pointed out that there’s a great deal of the confusion among marketers and other business leaders about how to define customer experience. āWe hear and useĀ experienceĀ all the time, but do we really know what it means? People will describe it differently.ā Solis said….
Warum smartes Experience-Design so wichtig ist ā Brian Solis im t3n-Interview [Video]
Wie wichtig ist smartes Experience-Design? Das aktuelle Buch von Brian Solis gibt Antworten. (Grafik: altimetergroup.com) Brian Solis zu Experience-Design: āUnternehmen haben sich immer weiter vom Kunden entferntā via t3n Brian Solis ist Digital-Analyst, Keynote-Sprecher und erfolgreicher Autor. Letztes Jahr hat der US-Amerikaner sein aktuelles Buch mit dem TitelĀ āX: The Experience When Business Meets DesignāĀ Ā herausgebracht. Grund genug, den Experten zu interviewen. Auf der SXSW 2016 trafen wir Solis persƶnlich und stellten unsere brennenden Fragen zum spannenden āExperience-Designā-Thema. MĆ¼ssen Unternehmen sich stƤrker…
Loyalty360: Brian Solis Looks to Change How Companies View Customer Experience
by Mark Johnson, Loyalty360, excerpt If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the very best customer experience from their favorite brands, but not even these shoppers are sure what exactly that experience might entail. In his literary works, including the latest X: Where Business Meets Design, Brian Solis, Principal Analyst at Altimeter Group, a Prophet…
FTC To Lord & Taylor: Your Slip Is Showing
by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its āinfluencersā were paid off. TheĀ FTC complaintĀ cited Lord & Taylor on two fronts: first, Lord & Taylor ran a form of paid ānative advertisingā disguised as content in Nylon magazine with no disclaimer that the article was actually paid placement; second, it pointed to an…
Do employees hold the keys to Customer Experience?
Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com āCompanies will invest in digital customer experiences to improve experiences for all customers and employees.ā ā Brian Solis Iām a huge proponent of the power of digital transformation to help brick and mortar retailers adapt to a world where Amazon dominates e-commerce and is beginning to make inroads into physical retail. The technologies of digital engagement and Big Data Analytics bring much needed parity to traditional retailersā efforts to create and deliver a…
Waters Technology: Golden Copy – Long Road to Disruption
via Waters Technology, excerpt Will the industry’s data management advances stay confined to merely upgrading current methods? Looking at financial services industry data operations practices along a continuum of iteration, innovation and disruption. Ā In this column in recent weeks, I’ve considered the application of a couple different newer technologies to the data management realm —Ā “regtech”Ā andĀ artificial intelligence. Remarks by Jeff Zoller, chair of the International Securities Association for Trade Communication (ISITC), at that organization’s annual conference this past week (and in…
