4/16/16 By: Jennifer Van Grove Ā The San Diego Union-Tribune (Excerpt)Ā āChatbots are to you and me and todayās culture, what call centers are to our parentsā culture,ā said Brian Solis, the principal analyst at Altimeter and an expert on trends in social media. Maybe so, but that assumes people will simply accept bots as their new besties. Pause to think about that. Siri may be handy when you need her, but she doesnāt insert herself smack-dab in the middle of…
Kabbage: 100 Blogs Every Small Business Should Follow
By: Kabbage 4/18/16 ExcerptĀ Blogs can be an invaluable source of information and advice business owners can use to their advantage. Here are 100 blogs that any small business owner would be smart to follow. #35Ā BrianSolis.com ā Home of articles on digital marketing insights, trends and predictions by Brian Solis, digital marketing analyst and futurist
PersonaDesign: Brand Stories: Critical to Brand Growth Strategy
3/30/16 by: Lorraine Carter Ā Ā PersonaDesign (excerpt)Ā An appealing brand story is bound to involve customersā direct experiences with a product or service. These days, a business cannot write its story sitting around a boardroom table or in an isolated ivory tower. That one-way street is permanently closed; the path via co-creation and connectivity is todayās route. āBrands are not necessarily what their companies say they are,ā explains digital analyst, author, and futurist Brian Solis. Delivering the keynote address at a…
BizBash: What Googleās Micro-Moments Research Means for Marketing
3/31/16 Ā by Mitra Sorrells, BizBashĀ (excerpt) Effective marketing, whether for conferences or cars, requires a keen understanding of consumer behavior. And arguably no one knows that better than Google. The search engine processes thousands of searches every second, more than 100 billion each month. And now, in the United States and many other countries, Google says more of those searches take place on mobile devices than on computers. āMost companies still underestimate mobileās impact on the customer experience and continue to…
Brian Solis Joins Redpoint’s Ryan Sarver and TODAY’s Ashley Parrish at Collision Conference
Ryan Sarver, partner at Redpoint Venture,Ā Ashley Parrish, executive producer, TODAY Digital, NBC News and Brian Solis, principal analyst at Altimeter Group, a Prophet company, will take center stage at Collision to discuss, “The Darwinian nature of on-demand businesses. The session takes place on April 27th at 9:50 a.m. Ashley Parrish, Executive Producer, TODAY Digital – NBC News Ashley Parrish is an award winning digital strategist, educator, and the Executive Producer for digital operations at NBC Newsā TODAY show. Ryan Sarver,…
Experience: When Business Meets Design – Brian Solis at the Vision Critical Customer Intelligence Summit
Brian Solis believes that the experience people have and share is the future of branding, marketing, and customer engagement. In his presentation at Vision Critical’s Customer Intelligence Summit, Brian shows you how to become an experience architect who can re-imagine and rebuild a new customer journey to create meaningful and shareable experiences in every micro moment.
We all talk of innovation, but few us start with innovation in our own work
Photo Credit:Ā Brian Fanzo I don’t normally share things like this, but…I’ve had a heck of a week. On Monday, I released what I would consider my most significant research to date on the subject of digital transformation, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.” I also spent traveledĀ to San Diego (SMMW), Las Vegas (SAS) and Huntington Beach (WCPRSA). Not the most extreme mileage in comparison to previous trips, but each event, was in its own way, unforgettable….
Speaker Testimonial: Midem, Palais des Festivals, Cannes
āWe had the pleasure to welcome Brian at Midem. He gave a really impactful talk on the convergence of artistry & experience and the changing dynamics the value of music, which totally matches with our annual theme of the conferenceā¦ and Brian really rocked the stage!āĀ – Benjamin Debusschere, Midem Conference Manager To book Brian, please visit hisĀ speaker pageĀ or contact him directly at thebriansoils at gmail dot com.
Digital Transformation: Brian Solis Keynotes Telia Executive Summit in Stockholm
“Now is the time to take the digital customer experience seriously – and to accept that digital customers have new needs and expectations.” – Brian Solis, Principal Analyst, Altimeter Group. Telia Executive Summit, Brian Solis Keynote
![Nonstop: X, my experience touring Geneva [VIDEO]](https://briansolis.com/wp-content/uploads/2016/04/NONSTOP__3_-_Avec_Brian_Solis__Conference_Lift_2016_-_YouTube.png)
Nonstop: X, my experience touring Geneva [VIDEO]
While I was in Geneva for theĀ Lift Conference, I spent quite a bit of time withĀ Manuel Diaz,Ā Arnaud Grobet,Ā Karim ChouikriĀ and Brice Le BlĆ©vennec ofĀ Emakina. I gotta say, I like how they roll because everything we did was recorded by a video crew. It was then assembled into this special montage as part of a series called “Nonstop.” I have to admit, I felt a bitĀ like a celebrity. The episodeĀ in a collection of moments that include and revolve around my main stage…
