For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers still invest in mobile as an afterthought or as a bolt on to more mainstream digital programs. For some reason, executives still need more convincing to properly fund and support mobile initiatives that span the entire customer journey not just…
SXSW 2016: Where to Find Me (and Get Free Copies of X!)
It’s that time of year again and I’m excited to have the opportunity to meet with so many incredible companies, entrepreneurs and people changing the world. There are a number events, book signings and presentations that I wanted to share with you. If you have time to make one or more, please join me. Many of the events are open to all with several generous companies offering free companies of X to attendees. Take a look below and let’s meet y’all!…
Lift16: The Wild Promises of the Digital Customer Experience
via Johann Recordon, Lift Held on Thursday, February 11, The Wild Promises of the Digital Customer Experience welcomed two speakers from the USA and Sweden who talked about the relationship in the digital world between brands and customers, governements and citizens, and two Open Stage speakers from Switzerland and Luxembourg. Can a great digital experience empower the customers and not only secure a sale? The digital customer experience has been making the buzz these past months, promising corporations unmatched loyalty and competitivity….
Inc. – 9 Digital Influencers Who Are Killing It On TV
by Joel Comm, Inc., Excerpt Though some may say that television is king, it’s obvious that many celebrities and influencers are starting their careers on their social media platforms, making the transition to television after they’ve already gained millions of followers and fame in their own right. Though social media followers do not necessarily translate into high ratings on television, these social media experts and influencers are making the transition from blog to tube easily and with panache. Many…
Meet our SXW2O Speakers: Brian Solis, Author & Principal Analyst, Altimeter
By Aaron Strout, President, WCG As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with long time friend, author and Principal Analyst at Altimeter, Brian Solis. Brian will be doing a featured fireside chat at our Movers & Shapers event on Saturday. His session is will be right after lunch at approximately 1:15 PM CT. According…
Inc. – 25 Marketing Influencers Who Will Help You Dominate 2016
by Dave Kerpen, Inc., Excerpt It’s no secret that 2016 is going to be a roller coaster ride of a year. The Dow had its worst start to a new year on record. We’re in a presidential election year, and there’s no telling how it’ll play out. New companies and trends are emerging in different industries; the way we communicate is constantly evolving. Knowing this, it’s critical to stay ahead of the curve, and that means listening to and following…
TechRepublic: Don’t let Facebook Reactions distract your brand from measuring real social metrics
By Erin Carson, TechRepublic, Excerpt Facebook is giving users new ways to react to posts. Here’s what social marketers should keep in mind, and how brands are already adapting. Word first came a few months back that Facebook would introduce reaction buttons in the form of emoji, to give users the chance to express a range of emotions apart from like. The new reaction buttons Facebook rolled out last week include “haha,” “wow,” angry,” “love,” and “sad.” To use one…
How to Know if You Care About Your Customers Enough
Guest post by Jay Baer (@jaybaer), author of the new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers, Let‘s face it: choosing whether or not you hug your haters isn‘t about you knowing how to do so, it‘s about whether doing so aligns with the values of your business. The great paradox Every company says that customer satisfaction is their most important objective, yet their actions demonstrate otherwise. It‘s a paradox, but I find companies that…
USA TODAY: Augmented reality starts to challenge its virtual cousin
Meta is unveiling its latest AR device, which CEO Meron Gribetz says is taking the industry closer to realizing the long-held dream of layered a virtual world on top of the real one. – Martin E. Klimek, USA TODAY by Marco della Cava, USA TODAY, Excerpt “Look out at all those desks,” says Gribetz, CEO of augmented reality headset maker Meta. “Within a year or two, I want everyone here to be doing their work using our glasses. The change is…
The Truth About Creating Customer Experiences
Bryan Kramer is just one of those people with whom you instantly bond. For those who don’t know him, he shot onto the social, digital, content marketing scene with fun and fervor. He’s highly regarded as a strategist, speaker and author. He’s also someone I think of as a good friend. Recently, I had the honor, and enjoyment, of shooting an episode of H2HChat (Human to Human) with Bryan and his super smart co-host Suzi McCarthy. The conversation was both…
