by Lucia Moses,Ā DigiDayĀ ExcerptĀ Ā “Brian Solis, principal analyst at Altimeter Group, said while YouNow offers a way for publishers to humanize themselves and take advantage of the community there, that distinctiveness means they need to be all the more careful about studying it before jumping on board, though. To make sure theyāre adding entertainment value, brands should start by looking at what kinds of content is popular on the site right now, said MaryLeigh Bliss, chief content officer at Ypulse.” To…
CMO.com: Marketing In The ‘Micro’ And ‘Near-Me’ Moments
For big companies that operate hundreds and thousands of locations–I’m talking about the Targets and Walgreens of the world–location marketing is the foundation of all marketing. And location marketing means a lot more than optimizing content for location pages to be found in search results. This reality was underscored in a recent New York Times article, “Marketing in the Moments, to Reach Customers Online.” Written by Robert D. Hof, the story discusses a fundamental shift occurring in marketing. Instead of…
Brandwatch: Brian Solis on the Human Side of Social Analytics
Excerpt Social listening, or social intelligence, can often feel like itās all about numbers. In fact, for most people working with digital more broadly, the proliferation of available data and tools with which to analyze it has largely been a movement towards quantitative-driven work. The rise of the data scientist and infinitely optimized campaigns have been fantastic for brands and agencies everywhere, but have we sacrificed the human element of social media? AtĀ Now You KnowĀ this May, the worldās largest assembly…
Speaker Testimonial: Vision Critical Customer Intelligence Summit
Keynote: Vision Critical Customer IntelligenceĀ Summit, Chicago, Navy Pier āBrian gave a compelling talk at our customer intelligence summit. I was inspired by his passion for how customer-centric companies can build customer journeys with meaningful and shareable experiences in every micro moment.āĀ ā Nick Stein, SVP Marketing, Vision Critical To book Brian, please visit his speaker page or contact him directly at thebriansoils at gmail.
To improve CX, companies must rethink the customer journey to cater to Gen C
A (r)evolution is brewing, and most companies are not prepared for it. Itās no secret how, with an overabundance of new devices and platforms available every day, customers are more empowered and finding new ways to either hack or completely ignore company touchpoints. With this complex customer journey unfolding, great marketing, products and services are not enough to win. Now, companies need to create and cultivate meaningful experiences for their customers. This starts with designing a more intuitive and efficient…
Rocket Fuelās ADVERTISING 2020: Brian Solis
via Rocket Fuel Rocket Fuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where itās headed in the second half of the decade. MODERATOR Richard Frankel is president and co-founder of Rocket Fuel. Richardās passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience. Itās been enhanced by his notable contributions that helped build several high-profile Internet pioneers into…
Brian Solis Interviewed on Behind The Brand About Experience Design
In this episode, we discuss the story behind the X, what makes experiences matter and how to design them and also the journey that lead me to pivot several times in my career. I hope this video helps you and more so, I hope that it inspires you to shift perspective to see new possibilities in the future of business and customer and employee relationships.
Facebook Borrows Key Feature from Snapchat to Help Brands and Customers Connect
Conversations about the eventual demise of Facebook are greatly exaggerated. Each week it seems, Facebook finds interesting ways to improve engagement on its platforms by either innovating, acquiring or borrowing new features. Did you know that 900 million people use Facebook Messenger every month? Beyond everyday conversation, Facebook sees a promising opportunity for businesses. In fact, over one billion messages are sent between people and businesses on Messenger each month. The team at FacebookĀ aimsĀ to help businesses benefit from further promoting…
The Opposite of Change is Conformity: A framework for driving meaningful digital transformation
Digital transformation is a buzzword. On top of that, the termĀ digital transformation causes debate amongst those working in or studying the fieldĀ and confusionĀ among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Why? It carries with it the ability to modernize how businesses work, market and serve. AndĀ more so, digital transformation offers a unique glimpse into how disruptiveĀ technologiesĀ are affecting human behavior, expectations and values. It has…
Content Standard: How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
ViaĀ Ted Karczewski, Content Standard, Excerpt What Is Experience, Really? According to speaker, author, analyst, anthropologist, etc., Brian Solis, āAn experience is something that you feel and sense, but it only counts when itās whole, when itās one thing.ā And as a business in the digital age, youāre not just competing with those in your industry when it comes to experienceāyouāre competing with everyone. Solis cites Uber as an example, recalling how many times heās heard an entrepreneur or media outlet…
