via Rocket Fuel Rocket Fuel presented a SXSW panel of AdTech visionaries to talk Advertising 2020, a look at current trends in the advertising industry and where it’s headed in the second half of the decade. MODERATOR Richard Frankel is president and co-founder of Rocket Fuel. Richard’s passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience. It’s been enhanced by his notable contributions that helped build several high-profile Internet pioneers into…

In this episode, we discuss the story behind the X, what makes experiences matter and how to design them and also the journey that lead me to pivot several times in my career. I hope this video helps you and more so, I hope that it inspires you to shift perspective to see new possibilities in the future of business and customer and employee relationships.

Via Ted Karczewski, Content Standard, Excerpt What Is Experience, Really? According to speaker, author, analyst, anthropologist, etc., Brian Solis, “An experience is something that you feel and sense, but it only counts when it’s whole, when it’s one thing.” And as a business in the digital age, you’re not just competing with those in your industry when it comes to experience—you’re competing with everyone. Solis cites Uber as an example, recalling how many times he’s heard an entrepreneur or media outlet…

by Steven Cook, CMO.com Brian Solis is one of the leading authorities on why delivering a relevant customer experience is the next brand differentiator. So who better to talk at Adobe Summit about the future of brand is experience than Altimeter Group’s principal analyst? Here are some of Solis’s key points from Tuesday’s session. Definition of a great CX: “We live in a tremendous time and a new era of business in which your brand is defined by those who experience it. I’ve been studying what…

by Ginger Conlon, Editor in Chief, DMNews (excerpt) Time for change During his presentation at the Summit, Brian Solis (left), a principal analyst at Altimeter Group, also asserted that “the future of brand is experience.” Like Rencher, Solis pointed out that there’s a great deal of the confusion among marketers and other business leaders about how to define customer experience. “We hear and use experience all the time, but do we really know what it means? People will describe it differently.” Solis said….

by Mark Johnson, Loyalty360, excerpt If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to define CX is compounded by the fact that modern customers expect the very best customer experience from their favorite brands, but not even these shoppers are sure what exactly that experience might entail. In his literary works, including the latest X: Where Business Meets Design, Brian Solis, Principal Analyst at Altimeter Group, a Prophet…

by Christopher Graves, Holmes Report (excerpt) The US Federal Trade Commission (FTC) announced it settled its first case under its newly-issued guidelines on native advertising. It accused retailer Lord & Taylor of not disclosing that its “influencers” were paid off. The FTC complaint cited Lord & Taylor on two fronts: first, Lord & Taylor ran a form of paid “native advertising” disguised as content in Nylon magazine with no disclaimer that the article was actually paid placement; second, it pointed to an…