Groundbreaking research from Altimeter, a Prophet Company, has defined the six stages of digital transformation. And as a HubSpot agency, this is what we do for companies on a day-to-day basis. This brief introduction will help you determine where in this journey your company resides and give you ideas and tools on how to move ahead as a change agent. Study authors Brian Solis and Jaimy Szymanski note, “We live in an era of ‘Digital Darwinism,’ where society and technology evolve faster than the ability to adapt.” Disruptive technologies are affecting market dynamics and how businesses must respond to them. Instead of throwing up their hands and entrenching themselves in the old ways of doing business, Solis and Szymanski offer hope and a pathway for businesses to adapt to these constant changes through digital transformation.
IAB Polska: IAB Forum 2016 – Interview with Brian Solis
by: IAB Polska Wywiad nakręcony podczas 10. edycji Forum IAB pod hasłem: Customer experience. Jak tworzyć rozwiązania, które konsumenci pokochają? Konferencja odbyła się 8-9 czerwca 2016 w Złotych Tarasach. Brian Solis, futurysta, antropolg digitalu. Principal Analyst at Altimeter, Prophet Company, był jednym z prelegentów. Brian Solis jest uznawany za jednego z najwybitniejszych liderów, mówców i najlepiej rozpoznawanych autorów piszących o innowacji i digitalowej trasformacji. Jego nowa książka: „X: The Experience When Business Meets Design”, pokazuje, jak ważne są doświadczenia użytkownika…
Onalytica: Digital Transformation, Top 100 Influencers and Brands
“Digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with “business as usual” practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.”
Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor
“If you think of the wine and beer industries, many labels look the same — same shape, same back label, even similar websites,” Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isn’t enough. “The word ‘brand’ means there’s something behind it that becomes relatable and shareable, and that takes some work,” he explained. “A great product is not going to be enjoyed if people don’t buy it and talk about it.”
The Financial Brand: It’s Time for ‘Mobile-Only’ Design in Banking
Smartphones have become the primary screen among digitally connected consumers. As more people research, shop and buy financial services with their mobile device, a ‘mobile-first’ design strategy may not be enough.
SocialMedia Examiner: Interesting Social Media Studies
A new report by Altimeter Group principal analyst Brian Solis outlines a framework for businesses that are looking to compete in the digital economy. Based on several years of research and interviews, this report identifies six stages of “digital transformation” and maps a path to “digital literacy and leadership.”
Where the Streets Have No Drivers: Mercedes-Benz and Its Autonomous Future
As part of my ongoing research on innovation, I’ve been on a quest to visit as many innovation centers in Silicon Valley and around the hen weorld as possible. Outside of my reports with Capgemini, I’m going to share those experiences with you as they happen. The list already includes Westfield, Levi’s, Target, Walmart, Sephora, among many others. So, there’s a backlog of experiences to publish. In this post, I wanted to share two recent experiences with Mercedes-Benz and my introduction to…
Ross Dawson: Brian Solis Ranked As A Top Influential Keynote Speaker
by: Ross Dawson [Excerpt] Keynote Speaker Influence Rankings We have created this widget to provide a rough view of how influential keynote speakers are on the web and social media. It is not intended to be rigorous but it provides a fun and interesting insight into the online influence of leading keynote speakers. Click here for the description of the methodology used for this analysis. […] Keynote Speaker Influence Rankings from Ross Dawson
Bilan: Réinventez-vous ou d’autres vous disrupteront
Gourou de la transformation digitale, Brian Solis appelle les entreprises à investir dans l’innovation. Au risque de disparaître.
CREA Genève: Brian Solis @ CREA
by: Dimitri Ganevat, CREA Genève Une conférence exclusive de Brian Solis a été organisée ce vendredi pour les étudiants du bachelor et du master en digital marketing. Des discussions très intéressantes autour de son dernier livre X : The experience when business meets design.
