Studying the impact of innovation on business and society

MarketWatch: This is how the smartest companies are leading the tech (r)evolution

MarketWatch: This is how the smartest companies are leading the tech (r)evolution

Brian SolisJuly 25, 2016in Press

As a digital analyst and anthropologist, I study disruptive technology’s effect on business and society. I call this “digital Darwinism.” It’s a modern-day take of creative destruction through the lens of disruptive technology.

The effect of digital Darwinism on Corporate America is real, and it’s enlivened though evolutionary changes in people (customers, employees, and business partners) — how they think, learn, and make decisions; what they expect, prefer, and value; how they influence and are influenced. The question is, at what pace or extent is a company tracking against digital Darwinism in its industry?

How to Be More Influential

How to Be More Influential

Guest AuthorJuly 21, 2016in Business Growth

Guest post by Jonah Berger (@j1berger), Professor at University of Pennsylvania’s Wharton School and author of Contagious: Why Things Catch On. This essay is based on his new book Invisible Influence: The Hidden Factors that Shape Behavior Who wouldn’t want to be a bit more influential?  Whether trying to nail that big interview, convince a client, or get the neighbor to finally trim their hedges, most people would love to be a bit more persuasive.  So how do we do that? Imagine you’re stuck…

iPerceptions: Customer Experience Must-Reads

iPerceptions: Customer Experience Must-Reads

Brian SolisJuly 20, 2016in Press

We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.

CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon

CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon

Brian SolisJuly 19, 2016in Press

It’s exactly at a place like VidCon that you realize even though “internet famous” might still smack of a lower worth than “Hollywood famous,” the line is blurring.

“[Younger millennials and Generation Z] are not watching television, they’re not reading magazines the way that younger generations did before them,” Solis said. “Their idols are these online creators because their mobile phone is their television screen.”

Más Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’

Más Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’

Brian SolisJuly 19, 2016in Press

La palabra “fracaso” se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofía predominante de que promueve la experimentación y el aprendizaje “Fail Fast. Fail Forward”.

Brandwatch: Brian Solis’ Thoughts on Disruption, Innovation and the Future of Marketing

Brandwatch: Brian Solis’ Thoughts on Disruption, Innovation and the Future of Marketing

Brian SolisJuly 19, 2016in Press

I’m usually not the most loved person in a room when I come into a business, because my message is about bringing about change, and the people who are in that room have to be ready to hear that message and do something about it.

Leo Tolstoy, the Russian novelist, once said, ‘We all talk of change, but none of us talk about changing ourselves’.

The future of marketing – the future of anything really – requires that we take a step back in order to take all of these insights, to actually bring them to life as insights and convert them into things that matter.

QuickBase: Digital Maturity — Who Gets the Ball Rolling? Brian Solis Interview

QuickBase: Digital Maturity — Who Gets the Ball Rolling? Brian Solis Interview

Brian SolisJuly 18, 2016in Press

Solis says that many leaders incorrectly assume that pursuing digital transformation is the job of the IT department. “If you were to follow the findings of many other reports, you would believe that the secret to digital transformation was all about technology and how the modernization of work was the key to success. The truth is that it’s a far more human story. There are changes happening to and because of people in your markets,” he says.

1to1 Media: Taking a Deep Dive into Digital Customer Engagement

Brian SolisJuly 17, 2016in Press

Customers today are driven by three things: intent, context, and immediacy, observes Brian Solis, principal analyst at Altimeter Group, a Prophet company. “The digital-first customer has very little brand loyalty; if your solution meets his needs at that moment in time, he’ll choose you,” he says. “That’s why contextual data and insights have become very important for businesses.”

1 … 134 135 136 137 138 … 333
Stay Connected
Instagram

Searching

Loginor register