Customers today are driven by three things: intent, context, and immediacy, observes Brian Solis, principal analyst at Altimeter Group, a Prophet company. “The digital-first customer has very little brand loyalty; if your solution meets his needs at that moment in time, he’ll choose you,” he says. “That’s why contextual data and insights have become very important for businesses.”
Search Strategy Marketing: Digital Business Transformation
Groundbreaking research from Altimeter, a Prophet Company, has defined the six stages of digital transformation. And as a HubSpot agency, this is what we do for companies on a day-to-day basis. This brief introduction will help you determine where in this journey your company resides and give you ideas and tools on how to move ahead as a change agent. Study authors Brian Solis and Jaimy Szymanski note, “We live in an era of ‘Digital Darwinism,’ where society and technology evolve faster than the ability to adapt.” Disruptive technologies are affecting market dynamics and how businesses must respond to them. Instead of throwing up their hands and entrenching themselves in the old ways of doing business, Solis and Szymanski offer hope and a pathway for businesses to adapt to these constant changes through digital transformation.
IAB Polska: IAB Forum 2016 – Interview with Brian Solis
by: IAB Polska Wywiad nakrÄcony podczas 10. edycji Forum IAB pod hasÅem: Customer experience. Jak tworzyÄ rozwiÄ zania, ktĆ³re konsumenci pokochajÄ ? Konferencja odbyÅa siÄ 8-9 czerwca 2016 w ZÅotych Tarasach. Brian Solis, futurysta, antropolg digitalu. Principal Analyst at Altimeter, Prophet Company, byÅ jednym z prelegentĆ³w. Brian Solis jest uznawany za jednego z najwybitniejszych liderĆ³w, mĆ³wcĆ³w i najlepiej rozpoznawanych autorĆ³w piszÄ cych o innowacji i digitalowej trasformacji. Jego nowa ksiÄ Å¼ka: āX: The Experience When Business Meets Designā, pokazuje, jak ważne sÄ doÅwiadczenia użytkownika…
Onalytica: Digital Transformation, Top 100 Influencers and Brands
āDigital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with ābusiness as usualā practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.ā
Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor
āIf you think of the wine and beer industries, many labels look the same ā same shape, same back label, even similar websites,ā Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isnāt enough. āThe word ābrandā means thereās something behind it that becomes relatable and shareable, and that takes some work,ā he explained. āA great product is not going to be enjoyed if people donāt buy it and talk about it.ā
The Financial Brand: Itās Time for āMobile-Onlyā Design in Banking
Smartphones have become the primary screen among digitally connected consumers. As more people research, shop and buy financial services with their mobile device, a ‘mobile-first’ design strategy may not be enough.
SocialMedia Examiner: Interesting Social Media Studies
A new report by Altimeter Group principal analyst Brian Solis outlines a framework for businesses that are looking to compete in the digital economy. Based on several years of research and interviews, this report identifies six stages of ādigital transformationā and maps a path to ādigital literacy and leadership.ā
Where the Streets Have No Drivers: Mercedes-Benz and Its Autonomous Future
As part of my ongoing research on innovation, I’ve been on a quest to visit as manyĀ innovation centers in Silicon Valley and around the hen weorld as possible. Outside of my reports with Capgemini,Ā I’m going to share those experiences with you as they happen. The list already includes Westfield, Levi’s, Target, Walmart, Sephora, among many others. So, there’s a backlog of experiences to publish. In this post, I wanted to share two recent experiences with Mercedes-Benz and my introduction to…
Ross Dawson: Brian Solis Ranked As A Top Influential Keynote Speaker
by: Ross DawsonĀ [Excerpt] Keynote Speaker Influence Rankings We have created this widget to provide a rough view of how influential keynote speakers are on the web and social media. It is not intended to be rigorous but it provides a fun and interesting insight into the online influence of leading keynote speakers. Click here for the description of the methodology used for this analysis. […] Keynote Speaker Influence Rankings from Ross Dawson
Bilan: RĆ©inventez-vous ou dāautres vous disrupteront
Gourou de la transformation digitale, Brian Solis appelle les entreprises Ć investir dans lāinnovation. Au risque de disparaĆ®tre.
