Bedrijven die niet meedenken en meevoelen met hun klanten kunnen nooit een goede gebruikerservaring opleveren. Goede ervaringen leveren empathie op. Daarmee kun je pas innoveren, meent Brian Solis.
Search Strategy Marketing: Blog post series on the six stages of digital transformation
The following is a seven-part blog series by Search Strategy Marketing on the six stages of digital transformation, originally presented by researchers Brian Solis and Jaimy Szymanski of the Altimeter Group, a Prophet Company.
EdCast: Brian Solis discusses his passion for innovating technology designs for digital lifestyles
Solis, Principal Analyst for Altimeter, reports on disruptive technology, writes articles & books, & studies technology’s effect to help people see people differently & understand what to do about it.
Firstsiteguide: The Best Marketing Blogs to Follow
Brian is a digital analyst, anthropologist, and futurist. He has studied and influenced the effects of emerging technology on business and society. Brianâs blog is consistently named as a leading marketing and business blogs around the world.
Digital Transformation is Still Largely Technology-First, People-Second
Digital transformation has officially become a ubiquitous term that describes any companyâs investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second and a customer/employee first approach, investments will be unaligned with market evolution and more importantly, human behaviors, preferences and expectations. Technology is just a means to power business transformation. But technology can only get part of the job done. You need people. And, like technology, people are changing. Each time I…
SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company
SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130. Spectacles are the result…
5 Tips for Reimagining Yourself in an Era of Digital Darwinism
Learning to do things differently will have a positive impact on your business. Recently, I had the chance to talk with Deep Patel for Entrepreneur to discuss the challenges and opportunities surrounding digital Darwinism. In the conversation, I  shared some of my work and observations about how living in an era of great disruption will ultimately humanize business (at least I hope). Following is a summary of our conversation and five prescriptions for surviving and thriving an era of digital Darwinism… 1. Reimagine yourself in an era…
Human-centered CX: Uniting stakeholders across the enterprise
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that choose to solely prioritise the bottom line. While customer experience is a noble and important catalyst for business transformation, becoming truly customer-centric requires an introspective approach. This takes stepping back to define what customer experience really means from the customer’s perspective – what they truly value and also whatâs primed,…
![CMO by Adobe: Four Marketing Leaders Suggest What Trends Matter [Video]](https://briansolis.com/wp-content/uploads/2017/01/Screenshot-2017-01-13-16.46.48.png)
CMO by Adobe: Four Marketing Leaders Suggest What Trends Matter [Video]
Savvy marketers understand that shifts in how consumers use digital media and technology are key to spotting marketing trends. But the plethora of platforms, devices, and technology out there today makes it difficult to distinguish passing fads from long-term opportunities.
To that end, in the video, above, the heads of marketing at Comedy Central and Cirque du Soleil, plus a pair of well-known industry analysts, talk about the consumer trends they are watching.
Business MAG Albania: Brian Solis — âNĂ«se jeni nĂ« SparkMe, po mundoheni tĂ« ndryshoni botĂ«n
Përshëndetje! Më duhet ta them këtë. Ky është një vend vërtet i veçantë, në një konferencë të veçantë në një vend të mrekullueshëm. Por ja si qëndron çështja, nëse po e ndiqni këtë, do të thotë se po bëni diçka që ka rëndësi për ju, po mundoheni të ndryshoni botën. Ne kemi nevojë për më shumë njerëz si ju, për të thyer rregullat, për të sfiduar, për të shpikur dhe për të shtruar rrugën që të tjerët mund ta ndjekin në një botë që nuk është vetëm dixhitale, por në një botë që përmirësohet, bëhet më angazhuese, më e thellë dhe më e rëndësishme. Ju uroj gjithë të mirat.
