We’re creating an egosystem – it’s teaching us that we’re centre of the universe. That’s why we feel bad when something we share on Facebook doesn’t get likes. It turns us into accidental narcissists. And we’re also becoming digital introverts. It’s becoming hard for us to call someone. No-one looks forwards to calling customer service.
Acquisa: Interview mit Brian Solis, “There is an Uber in every business”
Customer Experience (CX) is a difficult process, because so many stakeholders interpret CX differently and then prioritize investments and resources accordingly. The IT-Department thinks itâs about technology. The Marketing-Department thinks itâs about omnichannel. The department customer service focuses on contact touchpoints. The Advertising-Department activates experiential events and campaigns. And the executives ask for customer data and make decisions based on narrow inputs and more so cognitive biases.
CIOReview: Microsoft’s Ascent into the Cloud
The Cloud, Mobility, Internet of Things, Everything-as-a-Service along with Cyber Security implications are transforming todayâs technological landscape at a frenetic pace. Brian Solis best described this shift as Digital Darwinism, âThe phenomenon that occurs when technology and society evolve faster than an organization can adapt.â
Emerce: eDay — Brian Solis over gevoel en ervaring
Bedrijven die niet meedenken en meevoelen met hun klanten kunnen nooit een goede gebruikerservaring opleveren. Goede ervaringen leveren empathie op. Daarmee kun je pas innoveren, meent Brian Solis.
Search Strategy Marketing: Blog post series on the six stages of digital transformation
The following is a seven-part blog series by Search Strategy Marketing on the six stages of digital transformation, originally presented by researchers Brian Solis and Jaimy Szymanski of the Altimeter Group, a Prophet Company.
EdCast: Brian Solis discusses his passion for innovating technology designs for digital lifestyles
Solis, Principal Analyst for Altimeter, reports on disruptive technology, writes articles & books, & studies technology’s effect to help people see people differently & understand what to do about it.
Firstsiteguide: The Best Marketing Blogs to Follow
Brian is a digital analyst, anthropologist, and futurist. He has studied and influenced the effects of emerging technology on business and society. Brianâs blog is consistently named as a leading marketing and business blogs around the world.
Digital Transformation is Still Largely Technology-First, People-Second
Digital transformation has officially become a ubiquitous term that describes any companyâs investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second and a customer/employee first approach, investments will be unaligned with market evolution and more importantly, human behaviors, preferences and expectations. Technology is just a means to power business transformation. But technology can only get part of the job done. You need people. And, like technology, people are changing. Each time I…
SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company
SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130. Spectacles are the result…
5 Tips for Reimagining Yourself in an Era of Digital Darwinism
Learning to do things differently will have a positive impact on your business. Recently, I had the chance to talk with Deep Patel for Entrepreneur to discuss the challenges and opportunities surrounding digital Darwinism. In the conversation, I  shared some of my work and observations about how living in an era of great disruption will ultimately humanize business (at least I hope). Following is a summary of our conversation and five prescriptions for surviving and thriving an era of digital Darwinism… 1. Reimagine yourself in an era…
