The Cloud, Mobility, Internet of Things, Everything-as-a-Service along with Cyber Security implications are transforming today’s technological landscape at a frenetic pace. Brian Solis best described this shift as Digital Darwinism, “The phenomenon that occurs when technology and society evolve faster than an organization can adapt.”

Bedrijven die niet meedenken en meevoelen met hun klanten kunnen nooit een goede gebruikerservaring opleveren. Goede ervaringen leveren empathie op. Daarmee kun je pas innoveren, meent Brian Solis.

The following is a seven-part blog series by Search Strategy Marketing on the six stages of digital transformation, originally presented by researchers Brian Solis and Jaimy Szymanski of the Altimeter Group, a Prophet Company.

Solis, Principal Analyst for Altimeter, reports on disruptive technology, writes articles & books, & studies technology’s effect to help people see people differently & understand what to do about it.

Brian is a digital analyst, anthropologist, and futurist. He has studied and influenced the effects of emerging technology on business and society. Brian’s blog is consistently named as a leading marketing and business blogs around the world.

Savvy marketers understand that shifts in how consumers use digital media and technology are key to spotting marketing trends. But the plethora of platforms, devices, and technology out there today makes it difficult to distinguish passing fads from long-term opportunities.

To that end, in the video, above, the heads of marketing at Comedy Central and Cirque du Soleil, plus a pair of well-known industry analysts, talk about the consumer trends they are watching.