I spent the day at Mercedes Benz Research and Development North America (MBRDNA) in Sunnyvale, California getting a full briefing on the state of the company’s EV, machine learning/AI and autonomous work. More on that soon. By the time I arrived home later that evening, thank you Guy Kawasaki for the ride, I received an email from Uber that it was set to debut a bold new autonomous pilot in San Francisco effective immediately. Wait. What? Wow. Indeed. Uber is extending its…
Medium: Mediumâs Best Design Writing of 2016
Creative, insightful, helpful, and actionable; weâve curated and categorized 75 of Mediumâs best design posts from the past year.
[including] What is the Purpose of a Logo? Why itâs more about purpose than design; by Brian Solis.
In Context: Fostering a better customer experience across the organization
As Solis states, âeach group inadvertently contributes to a disconnected approach to CX because theyâre attempting to solve one part of the customerâs journey and experience from their silo. Yet, customers donât see departments, they see one brand.â He defines CX this way: âitâs the sum of all engagements a customer has with your brand in every touchpoint, in each moment of truth, throughout the customer lifecycle.â I think he has it exactly right.
What CMOs Must Get Right In 2017 To Succeed as an âExperience Businessâ
Like clockwork, every December, experts voice their predictions and advice to guide us in the coming year. Sometimes I offer my thoughts. Mostly, I spend my time curating emerging and disruptive technology trends. This year however, my dear friend Giselle Abramovich with CMO.com, reached out with an exceptional question and I couldn’t resist…especially since the answer was limited to 25 words. Digital transformation and becoming a “customer experience business” is clearly the future for marketing. What is the one thing CMOs…
Travel Daily UK: WTM Conference set new record for attendees in 2016
World Travel Market London 2016âs Conference and Event programme experienced a 5% increase, taking the number of attendees to a record of almost 19,000.
The conference and events programme included sessions on aviation, hospitality, sports tourism, technology, digital, wellness and responsible tourism and featured some of the biggest names in the industry… Industry expert Doug Lansky and digital futurist Brian Solis were the keynote speakers.
QuickBase: Business Professionals Sound Off on Digital Transformation
Why are marketers undertaking digital transformation more quickly than everyone else? Solis suggested itâs because they are leading the charge in technology investments to upgrade and build touch points that lead connected customers along a more productive journey. And customer experience has become a major strategic priority for organizations that wish to remain competitive.
The Writers for Hire: Penny For Your Thoughts, How To Sell Thought Leadership To Your Team
In a recent exclusive interview, he said thought leadership can be measured by social media responses, like followers and âlikes,â or book sales and placement on the New York Times Best Sellers list.
âThese are the numbers that become the standards for the next generation of thought leaders,â Solis said.
ZDNet: Why AI and machine learning need to be part of your digital transformation plans
Tools like IBM Watson “introduce machine learning to understand what human beings have a hard time seeing in the context of their work,” said Brian Solis, principal analyst at Altimeter. “Machine learning will allow companies to see things they wouldn’t otherwise, because of the cognitive bias that exists in the relationship between humans and the data they collect.”
The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]
It was the day after the U.S. election. I arrived in Copenhagen. I was tired. It near the end of a two week trip that took me to Munich, Amsterdam, Beirut, and London. But, I was also excited to attend Digital Copenhagen, a conference that explores digital trends affecting the future of business. My presentation was set to challenge conventional beliefs around several important technological and business trends. Before I took the stage, I joined the crew at TwentyThree to…
E-Commerce and Apps Pave the Way To The Future of Retail: Inside Amazon Go, A New Retail Experience
We’re a company of builders. Of pioneers. It’s our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we’re always looking for the next one. – Amazon Every industry is ripe for disruption. It’s what you do now that defines your future and legacy. One of the most exposed industries to disruption at the moment, among many, is the retail sector. From…