“Social media is about sociology and psychology more than technology” — Brian Solis

Western military forces – in most cases – are in fact anti-social.

There is no real intention of engagement, no replies to comments or tweets. We busy ourselves measuring likes, comments, shares, retweets and reach but the parade of shallow vanity metrics being delivered in reports as a solid return on investment does little to measure or quantify the actual strategic effect applied. In many cases, the strategic effect is unclear or absent to begin with.

What comes out clearly, reading the report – based on the input of more than 500 digital transformation strategists and executives – is that “innovation has become a key priority in digital transformation efforts. This trend is rapidly gaining momentum as companies look to the startup ecosystem as a means to innovate and tap into the new expertise and talent often missing from more traditional organizations.”

Author and influencer Brian Solis asserts that a customer’s journey, right from searching to buying a product or service comprises of ‘micro moments’, which marketers need to cater to by deploying new tools and techniques birthed by technology that boost the chances of making their products and services discoverable. Especially since Google noticed that 90% of people who search for products or services on their smartphones initially do so without having any particular brand in mind, and 65% hunt for the most relevant information regardless of who is providing it. He uses the term ‘Digital Darwinism‘ to refer to the varying but inevitable degree of disruption brought about by technology on various businesses.

I took many of the top lists on the web. I dumped the ones with pathetic social media numbers. And the best of the best rose to the top.

You’ll see the big names. But you’ll also be exposed to some other blogs with interesting twists that just might help you jump start your business marketing and take your small business to an exciting new level.

Comment se faire un avis dans ce lacis de plaidoiries souvent trop ethnocentrées ? En jetant déjà un coup d’œil sur les très, trop nombreuses études qui s’attardent sur la nature et l’impact de la révolution numérique en entreprise. Certaines ne sont pas très sérieuses, d’autres heureusement permettent de tracer de nouveaux chemins sur la carte qui mène à la transformation digitale. C’est le cas de l’étude nord-américaine de Brian Solis, établie pour le cabinet Altimeter du groupe Prophet.

Brian recently wrote about the need to let go of the past to move forward. “One of the catalysts for true innovation and even disruption is exploring not only new technology and trends, but also how people are changing in parallel,” he writes. “If you’re waiting for someone to tell you what to do, you’re on the wrong side of innovation.”

We finally decided to help you separate the wheat from the chaff and give you the absolute cream of the crop. Whether you are just starting your business or you are a veteran entrepreneur and needs a place to learn how you can build a company that is built to last, these business blogs give you the tip and techniques you need to get the most of your business.
Below, we present the top business blogs every entrepreneur must read

“Once you’ve felt a truly personalised experience, it becomes the new standard for engagement. You and other customers like you don’t go back. Every business needs to recognise the Ubers of the world as disruptive, innovative competitors.”

Überhaupt drehte sich alles um Experience. Egal ob es um Produkt-Design (die Experience des Kunden mit dem Produkt), Hyperreality oder digitale Innovationen geht. Und auch das Thema Nummer 1 von Next-Liebling, Autor und Analyst Brian Solis ist Experience. Kein Wunder, sein Bestseller heißt schließlich “X: The Experiences when Business meets Design”. Für Solis ist das Problem, dass viele Designer die Welt durch ihre eigene Brille sehen, nicht so wie sie ist oder wie sein könnte. Umlernen ist für ihn der erste Schritt zur Innovation. Wenn diese dann auch Altes obsolet macht, ist das Disruption.

Es gibt ein Marktmodell, dass in letzter Zeit immer öfter diskutiert wird. Tech-Analysten wie Brian Solis nennen es die On-Demand-Economy. Sie sehen das Zeitalter der universellen Wunscherfüllung anbrechen, die Ära der sofortigen Bedürfnisbefriedigung, eine Zeit, in der Konsumenten sich mehr und mehr wie bockige und ungeduldige Kinder gebärden.