The future of commerce is already unfolding. Even though everyone says, “yes we know the world is changing,” I don’t believe that executives have shiftedĀ their thinking or belief system to change how they make decisions toĀ compete differently. The challenge is that many decision-makersĀ are caught in a state of “future shock,” stuck in the past and unable to move in ways that matter to an incessantly evolving market. Why? Because they still operate in an ecosystem that prioritizes quarter-to-quarter performance while…
Customer Experience is the New Marketing and Customer Experiences are the New Brand
My friends Rob Cottingham, Gerard Francis CorbettĀ and I have had some fun lately. One way to gain perspective on our modern reality is to do so through humor. So when a severalĀ big brands in the beverage, transportation, banking and airline industries were suddenly in the global media hot seat, we had a laugh and productive conversations behind the scenes. As a result,Ā we set out toĀ build upon these unfortunateĀ opportunities with a couple of pithy but poignant cartoonsĀ hoping toĀ spark a bigger dialogue….
The Travel Vertical: Cool Tools– The Conversation Prism for Social Media
Described as the “standard illustration for all things social media,” the Conversation Prism, conceived by Brian Solis and designed by JESS3, is a “visual map of the social media landscape” that shows that “social media is not a fad and that itās bigger than Facebook, YouTube, Twitter, and Pinterest.”
Outbrain: Content Marketing Influencers to Follow in 2017
Brian Solis was chosen as one of the top content marketing influencers to follow in 2017 because of his work studying disruptive technology and its impact on business.
Associations Now: Report– Influencer Marketing is on the Rise
Brian Solis, a principal analyst at Altimeter Group, conducted a survey of 100-plus marketers and brand strategists…to get a detailed look at where the influencer market stands today and how it may look in the future.
TechDigest: Samsung report warns businesses to āwake upā to digital technology
Brian Solis, commenting on the immediate need for businesses to embrace digital technology: āWe are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI and machine learning to rapidly evolve in a way weāve never seen before.ā
Facebook is Becoming a Social Operating System for Human Beings and Robots
At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual realityā¦really. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated developer conference, which, for the record, appeals to anyone who follows, designs for, or uses the worldās largest social network. Drawing an estimated 4,000 attendees from all around the world, Facebookās news blurred the line between reality and virtual reality and human and robot engagement for users in their personal and…
CBC News: Uber at Crossroads, Brian Solis Warns of Trouble Ahead
In a recent CBC News article on the rideshare app’s ongoing troubles, Brian Solis declares Uber’s brand ‘is at a crossroads.’
Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management
After studying customer experience,Ā digital transformationĀ andĀ innovationĀ for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing I’ve learned is that while businesses are readying or investing in change, the definition of meaningful culture is elusive or inconsequential. Yet, company culture is either the number one catalyst or inhibitor to progress. Culture needs a champion. As Peter Drucker once famously said, āCulture eats strategy for breakfastā¦ā Like most aspects in business, management…
CIO from IDG: Why tech companies are uniting to fight Trumpās immigration ban
As a leader in the tech industry, Brian Solis opposes Trump administrationās immigration ban, stating, āMr. Trumpās incredibly ignorant ban on human beings who reside in different parts of the world impacts scale and expansion of innovative companies not just in Silicon Valley, but in every technology hotspot around the United States of America.ā
