by Stephen Walden, Customer Think (excerpt) If there is one thing that summarizes what has happened to CX in the last 5 years, its the phone call I received a couple of weeks ago from a UK based IT firm (my apologies to the individual in question): ‘Hi, we’re interested in customer experience, we need some six sigma and lean teams to help optimise our processes’.. Now I have nothing against this, but in its intent it doesn’t represent a…
AdvertisingAge: Why Influencer Marketing Needs to Grow Up
“While paid endorsements and one-off initiatives may offer short term benefit, Influence 2.0 (the next stage of influencer marketing) offers the capacity to become part of the customer journey,” writes Brian Solis, principal analyst at Altimeter and author of Influence 2.0: The Future of Influence Marketing.
Nomensa: The Wisdom of Experience Transformation
This idea of the importance of experience is backed up by Brian Solis in his most recent book X when he states “Experience is the new brand. Experiences are the new brand. The future is experience.” We agree, in fact, we’d argue it’s always been this way!
Connected Futures: Defying Demographics – Today’s Hyperconnected Consumer ‘Generation’
“Generation C is a concept I developed to categorize this new connected customer,” said Brian Solis. Unlike traditional demographic groups, Solis explained, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior.
Digital Transformation Needs Change Agents and Leadership Not Just Technology
Over the last year, I partnered with BMC on a new podcast series called “Digital Outliers.” We hand-picked 11 incredible guests working in critical areas of digital transformation and the future of work including IT, humanities and innovation. The result was humbling. Each episode dives into the trends shaping how companies work and compete. Our guests also offer prescriptive guide points for executives and change agents driving digital efforts to modernize culture, productivity, innovation, and experiences. My first guest in Episode 1…
Traackr: 11 Experts React to Influence 2.0 – The Future of Influencer Marketing
With TopRank Marketing, Traackr commissioned one of the first thought leaders in influencer marketing, Brian Solis, Principal Analyst at Altimeter Group, to analyze data from 102 brand marketers and strategists who were surveyed.
syracuse.com: Experts say posting ’10 concerts’ Facebook meme could be digitally dangerous
Oversharing on the internet has become commonplace and games like this at their core are an innocent way to get to know your network and start conversation. Brian Solis advises people to give obscure answers to security questions.
Usbek & Rica: Devenez un digital champion – petit guide du management en entreprise à l’ère du numérique
Because of his extensive work in the digital transformation of businesses, Brian Solis is considered a managerial innovation guru to follow.
Talkin’ Cloud: State of the Cloud – From Salesforce to Virtualization to Apps
In every business revolution, a single person has to have a vision in order to start it. Whether Brian Solis and the customer experience concept or Benioff establishing the Salesforce growth hacks platform, someone with an idea got the ball rolling.
Las seis etapas de la transformación digital
el futuro es ahora… La transformación digital es una de las mayores tendencias que impulsan la evolución y modernización de las empresas en todo el mundo. En mis investigaciones, he llegado a definir la transformación digital como la realineación de o la nueva inversión en tecnología, modelos de negocio y procesos que impulsen un nuevo valor para los clientes y empleados, logrando así competir de manera más efectiva en una economía digital tan cambiante. Sin embargo, a lo largo de…
