Business innovator Brian Solis and Qlutch CEO Jim Sagar discuss the role of experience in the new marketing landscape.
ZDNet: Five winning plays for digital transformation
ZDNet examines the ways businesses can win at digital transformation. The article points to Brian Solis who believes evolving customer behaviors and preferences are the number-one catalyst driving organizational digital change, and that improving employee engagement will soon follow.
ItProPortal: AI to propel the Open Economy, claims Samsung
A new report by Samsung states that Artificial Intelligence is the technology propelling the Open Economy forward. On this subject, Brian Solis commented, “We are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI and machine learning to rapidly evolve in a way we’ve never seen before.”
CNBC: Snap’s secret weapon
Brian Solis is quoted in this CNBC piece on Snap acquiring Bitmoji saying, “Bitmoji makes that experience even more fun, personal and familiar.”
Marketoonist: Designing for mobile
Career marketer and cartoonist Tom Fishburne quotes Brian Solis on designing for mobile first, “While mobile is often referred to as the second screen, the reality is that smartphones are really the first screen among connected consumers. It’s always within reach. And, it is the first place consumers go to communicate, research, and share…”
Forbes: Mind The Gap — Where User Experiences Go To Die
Humans are capable of turning simple digital experiences into disasters, partially because only 54% of companies map out their entire customer journey, according to Brian Solis’ latest report, “The 2016 State of Digital Transformation.”
ZDNet: Eight obstacles to overcome in your digital transformation journey
As you go to digitize your business, Brian Solis points out that legacy systems and a lack of digital literacy continue to be a challenge for most enterprises, Almost every aspect of how a company does business today is built on the premise of how businesses worked in the last hundred years.”
Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site
Solis is featured and quoted throughout Kevin Delaney’s article “Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’” on Cisco’s Connected Futures site. Solis is introduced into the piece defining his concept of Generation C: ““Generation C is a concept I developed to categorize this new connected customer.” Unlike traditional demographic groups, Solis explains, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your…
Customer Experience Should Be Designed For And Measured By What Customer’s Actually Experience
Customer experience (CX) is the new black and it is, for all intents and purposes, the catalyst for accelerated and purposeful digital transformation. In my research however, I find that customer experience is not truly a customer-first initiative. It is in many cases relegated to enterprise-first approaches to improve customer flow from an infrastructure perspective. It’s not necessarily something I’m calling out as a problem. Optimizing customer journeys is indeed necessary. But, it is not a means to an end. It is…
Why the future of corporate marketing may hang on the personal brand
Guest post by Mark W. Schaefer (@markwschaefer) I hate the term “personal branding.” And yet, personal branding may be the salvation of corporate marketing. Allow me to explain today why both statements are true! For the past few years I’ve been immersed in the world of personal branding as I wrote my new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. I started the process by exploring what the experts thought it meant…
