“Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents,” said Brian Solis, Principal Analyst at Altimeter. “Marketers must reimagine their role as a central driver of organizational change, output, and impact by connecting with customers in more genuine and useful ways and on channels they trust and value.”

Solis states that harnessing influence requires a more human approach with empathy and customer-centricity instrumental in taking influence to the next level. He pins success on reassessing the value chain around creating value within the relationships between influencers and their communities.

Brian Solis ranked in the top 15 of influencers talking about the 2017 Consumer Electronics Show (CES) on Twitter.

Solis says empathy is one of the key ingredients in the future of business relationships with users, and as with any form of progress, change starts with accepting the reality of the problem at hand. “That takes sincere and transparent communication in the moment of truth and following it,” he says. “Companies must also get to the root of the problem to solve it and publicize the effort and results.”

In their research report, “The 2016 State of Digital Transformation”, Brian Solis and Jaimy Szymanski define digital transformation as the realignment of, or new investment in technology, business models, and processes to drive new value for customers and employees to effectively compete in an ever-changing digital economy.

Email marketing is more important than ever, according to marketing guru Brian Solis, who points out that even in a world dominated by social media, 77% of consumers prefer to receive permission-based marketing communications via email [2]. “The answer isn’t to send more emails. The answer is to know who you are talking to, what’s important to them and how you could capture their attention and do something with it,” says Solis.

Brian has years of experience in everything from innovation, customer experience, and employee experience to digital disruption and digital transformation, culture, and everything in between. He agreed to share some of his golden knowledge with you, and, trust me – you will not be disappointed!

“I worry about the valuation of the company in respect to its track record and, brutal honesty, whether or not it will ever return profit or shareholder value,” said Brian Solis, principal analyst at Altimeter Group and someone who never invested in Snapchat…
Brian Solis worries about ‘the ability for the app and the company to remain relevant among the highly illusive and impatient and discerning audience of users.