Pitney Bowes Software Vice President for Continental Europe, Marc Hirtz, writes about the print industry’s golden opportunity, its time of digital transformation, which Brian Solis defines as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.’
MarketingTech: It’s time for influence to evolve — Welcome to Influence 2.0
As influencer marketing evolves, Brian Solis continues to analyse the data, evaluate the current practice and predict its evolution. He says, “Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.”
TeleTech: Solving for X — Why the Future of Business is Experiential
For this executive strategy journal, Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive.
The Financial Brand: Building a Better Experience in Banking
Brian Solis is a highly sought after authority on customer experience. As a prominent industry leader, he was invited to be a featured guest author on the future of financial experiences for The Financial Brand.
Vivienne K Neale Digital: Thought Leaders Definitely Worth Following on Twitter
Brian Solis, “There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.”
CMO by Adobe: Does Your Customer Journey Cater To Mobile Customers?
As an industry leader, Brian Solis was invited to write for CMO by Adobe on a customer’s micro-moments in mobile marketing. He says, “Don’t miss the moments that matter. We don’t just live in a mobile-first world; to engage consumers and drive growth, marketers need to now design for mobile-only engagement scenarios.”
emarketing.fr: Marketing d’influence: quels sont les pratiques et les investissements?
Selon l’influent Brian Solis, pour obtenir l’attention des dirigeants, l’influence doit être défendue par de multiples parties prenantes, incluant les départements marque, RP, relations analystes, fidélisation client, RH, média sociaux et digital.
Dear Startups: Disrupt Yourself To Disrupt The Industry
Here’s something you may not know about me…Before I focused on studying digital transformation, innovation, culture and digital anthropology, I used to exclusively work with enterprise tech companies and startups going back to the (gasp) early 90s. I’ve been through Web 1.0, 2.0, the rise of digital, social, mobile, cloud and every SW/HW/online/app consumer and enterprise trend in between. In all my years, I’ve probably helped launch/advise over 1,000 companies. I’ve even started and exited a few myself (note: I…
Uber’s Terrible, Horrible, No Good, Very Bad String Of Events
Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. The list of recent offenses, not all incidents since its launch, just some of the events over the last several weeks, have been very public and damning. To name a few… Uber CEO Travis Kalanick joined…
Is Your Marketing Strategy Aimed at the Present or the Future?
If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the future. And that future is starting to arrive now. When I’m not deep in the weeds studying Digital Transformation, Innovation, Experience Design and Culture, I’m incessantly thinking about brands of tomorrow and what it takes to be relevant to an evolving society. I recently spent some time with Qlutch CEO Jim Sagar to explore…