While AR is already proving to be practical and highly beneficial in manufacturing, healthcare and warehouse logistics, CIOs should be evaluating the potential capabilities and applications for each scenario as it pertains to their business, says Brian Solis, an analyst at Altimeter Group.

“In its essence, it could simply be fun, a low investment way to get to know your network and stimulate conversations,” said Brian Solis, a digital analyst. “But, in some cases, memes can be deceptively dangerous.”

Digital analyst Brian Solis suggested the game could even be a form of “quasi-phishing” and said hackers often use “social engineering” to get sensitive information out of victims without them realising.

After​ ​re-read​ing​ the book​, Brian Solis “WTF : What’s The Future Of Business,” marketing consultant Juan Carlos Giraldo ​has a clearer picture of ​the ​​buyer​s​ ​path and of course ​a better ​understand​ing of the role ​of ​the customer and their experiences.

At the Cision World Tour stop in San Francisco this week, Altimeter principal analyst and visionary Brian Solis shared some of his research based tactics for being positive change agents in our industry: “You cannot compete for the future if you make decisions about tomorrow based on yesterday.”

by Stephen Walden, Customer Think (excerpt) If there is one thing that summarizes what has happened to CX in the last 5 years, its the phone call I received a couple of weeks ago from a UK based IT firm (my apologies to the individual in question): ‘Hi, we’re interested in customer experience, we need some six sigma and lean teams to help optimise our processes’.. Now I have nothing against this, but in its intent it doesn’t represent a…

“While paid endorsements and one-off initiatives may offer short term benefit, Influence 2.0 (the next stage of influencer marketing) offers the capacity to become part of the customer journey,” writes Brian Solis, principal analyst at Altimeter and author of Influence 2.0: The Future of Influence Marketing.

This idea of the importance of experience is backed up by Brian Solis in his most recent book X when he states “Experience is the new brand. Experiences are the new brand. The future is experience.” We agree, in fact, we’d argue it’s always been this way!

“Generation C is a concept I developed to categorize this new connected customer,” said Brian Solis. Unlike traditional demographic groups, Solis explained, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior.