We are a product of our experiences. Brian Solis speaks at the Precommerce Summit at SXSW 2017 saying that “to many consumers, a magazine is a broken iPad.”
fusedlogic podcast: Brian Solis- Digital Analyst, Author, Speaker
Brian Solis appears on the fusedlogic podcast to talk about adaptive business strategy.
Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’
Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Along the way, I found that when it comes to “digital customers,” alignment in behaviors and preferences spanned generations beyond traditional demographics. At the time, I referenced this group of hyperconnected customers “Generation C” where…
Would you make a decision to join or leave a company based on how you work?
Did you know that employees and employee prospects judge the immediate and long-term potential of a company by their reliance on desktop phones? To some it makes total sense. Why would any company have tethered devices to talk to someone else? Don’t we have mobile devices and apps for that? Besides, I’m always on the go. On the other hand, some might wonder as to why we would be having this conversation at all. Of course there are desktop phones!…
Innovation Begins with a Shift in Perspective; It’s Personal
The team at Ode Management asked me to introductory video for their audience of event planners, speaker bureaus and agents. The topic was innovation and my mission was to keep it casual and brief, with a target length of two minutes. I guess I was too excited. On my first take, I overshot that goal by 10 minutes and needed to re-record it. However, I couldn’t bring myself to delete this though! Instead, I wanted to share it with you here. This video was meant…
Why Disruptive Technology is Hijacking Your Customers
Disruptive technology is not just a commodity anymore; it has become a necessity. I recently met with Rilke Thomsen of Sleeknote to talk about how disruptive technology is shaping customer behaviors, preferences and expectations. Our conversation turned into a short but interesting three-part audio series that I wanted to share with you here. What is disruptive technology? Disruptive technology is something that comes along early on and has the potential to disrupt markets, behavior, and processes models. According to Brian, there are three…
Entrepreneur: 7 Ways Marketers Can Reach Gen Z
For marketers to reach millennials, Brian Solis suggests they strive for instant gratification, “Those that do not cater to them will find their market shrinking over time. Gen Z in particular, will find alternatives. If they can’t, they’ll build them.”
Qlutch: What Is Your Future Marketing Strategy Missing?
Business innovator Brian Solis and Qlutch CEO Jim Sagar discuss the role of experience in the new marketing landscape.
ZDNet: Five winning plays for digital transformation
ZDNet examines the ways businesses can win at digital transformation. The article points to Brian Solis who believes evolving customer behaviors and preferences are the number-one catalyst driving organizational digital change, and that improving employee engagement will soon follow.
ItProPortal: AI to propel the Open Economy, claims Samsung
A new report by Samsung states that Artificial Intelligence is the technology propelling the Open Economy forward. On this subject, Brian Solis commented, “We are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI and machine learning to rapidly evolve in a way we’ve never seen before.”
