This idea of the importance of experience is backed up by Brian Solis in his most recent book X when he states “Experience is the new brand. Experiences are the new brand. The future is experience.” We agree, in fact, we’d argue it’s always been this way!
Connected Futures: Defying Demographics – Today’s Hyperconnected Consumer ‘Generation’
“Generation C is a concept I developed to categorize this new connected customer,” said Brian Solis. Unlike traditional demographic groups, Solis explained, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior.
Digital Transformation Needs Change Agents and Leadership Not Just Technology
Over the last year, I partnered with BMC on a new podcast series called “Digital Outliers.” We hand-picked 11 incredible guests working in critical areas of digital transformation and the future of work including IT, humanities and innovation. The result was humbling. Each episode dives into the trends shaping how companies work and compete. Our guests also offer prescriptive guide points for executives and change agents driving digital efforts to modernize culture, productivity, innovation, and experiences. My first guest in Episode 1…
Traackr: 11 Experts React to Influence 2.0 – The Future of Influencer Marketing
With TopRank Marketing, Traackr commissioned one of the first thought leaders in influencer marketing, Brian Solis, Principal Analyst at Altimeter Group, to analyze data from 102 brand marketers and strategists who were surveyed.
syracuse.com: Experts say posting ’10 concerts’ Facebook meme could be digitally dangerous
Oversharing on the internet has become commonplace and games like this at their core are an innocent way to get to know your network and start conversation. Brian Solis advises people to give obscure answers to security questions.
Usbek & Rica: Devenez un digital champion – petit guide du management en entreprise à l’ère du numérique
Because of his extensive work in the digital transformation of businesses, Brian Solis is considered a managerial innovation guru to follow.
Talkin’ Cloud: State of the Cloud – From Salesforce to Virtualization to Apps
In every business revolution, a single person has to have a vision in order to start it. Whether Brian Solis and the customer experience concept or Benioff establishing the Salesforce growth hacks platform, someone with an idea got the ball rolling.
Las seis etapas de la transformación digital
el futuro es ahora… La transformación digital es una de las mayores tendencias que impulsan la evolución y modernización de las empresas en todo el mundo. En mis investigaciones, he llegado a definir la transformación digital como la realineación de o la nueva inversión en tecnología, modelos de negocio y procesos que impulsen un nuevo valor para los clientes y empleados, logrando así competir de manera más efectiva en una economía digital tan cambiante. Sin embargo, a lo largo de…
PowerChord: Florida Tech Firm Hosts Google, YouTube, and Futurists at International Digital Summit
Brian Solis delivered the closing keynote address to the PowerChord, Inc. global Digital Summit. The invitation-only Digital Summit was originally created in 2013 as a client forum to explore the latest in digital marketing innovation.
Salesforce Canada: The State of Influencer Marketing – What You Need to Know for 2017 (podcast)
Brian Solis shares his experiences with and outlook for influencer marketing. Solis, an analyst and author, uncovers what many marketers know: Not all influencers are equal.
