I once referred to the consumer-facing Internet of Things (IoT) as the Internet of Sh!t. My point was that the entire ecosystem of IoT devices was created through technology-centered devices that were limited in scope, breadth and compatibility. I was and still am an advocate for something more universal, platform approaches that are human-centered and optimized for cross-device collaboration and optimization. The Internet of Things is a mess with too many products and apps competing for consumer attention. This creates…
The CX Imperative and The Role You Play in Making Business Personal
i Every now and then, I am asked to write the foreword for a great book. And, every now and then, I say yes. The deal is always the same. Once the book is released, I ask that I’m able to publish the foreword in full to share with you here. My friendsĀ Lars Birkholm Petersen, Ron Person and Christopher Nash wrote a book, Connect: How to use data and experience marketing to create lifetime customers. As they describe, marketing is…
Digital Transformation ā Rewriting the Rules of Business
We live in an era of digital Darwinism. As customer expectations evolve and move toward personalized experiences and beyond transactions, companies in every industry must focus digital transformation on not only digital, but also people, purpose, and relevance. Digital transformation has become an absolute must-have to secure future growth, improve customer experience and loyalty as well as operational efficiency. Along with it,Ā digital transformation also represents an opportunity to rewrite the rules of business? I got to spend some time with…
Deepening Customer Relationships with Contextual Content
Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the āphygitalā world that marries our physical and digital presences, content is ubiquitous. Only by offering content through the lens of context can marketers achieve relevancy to todayās uber-connected consumer. Beacons, sensors and the Internet of Things (IoT) are moving marketing past the screen to the objects, places, and even the conditions (weather, holidays, sales) we occupy and experience in the real world. Contextual marketing…
Best Web Firms: Brian Solis’ Blog is an Absolute Must-Read for Entrepreneurs
Award-winning author, blogger, and keynote speaker Brian Solis has studied and shaped the effects of new technology on marketing, business, and culture. His blog is a must-read for entrepreneurs because it gives fantastic advice on customer experience, leadership, and management.
Digital Transformation Must Lead to Business Transformation: An Interview with Didier Bonnet of CapGemini Consulting
Who owns digital transformation within your organization? Is it the C-Suite, marketing, IT, HR? Itās now essential for all stakeholders ā no matter their level or role ā to become acquainted in the purpose of digital technology if orgs are to succeed in this new economy. We live in an era of digital Darwinism. As technology and society evolve, all organizations must also adapt how they operate and compete. To do so however, requires much more than digital transformation and…
Irish Tech News: Brian Solis, Digital Anthropologist, Podcast Interview by Sam Maule
Brian SolisĀ is a global standard bearer for the digital age. His day job is as the principal analyst atĀ Altimeter GroupĀ focusing on digital strategy, where he focuses on the intersection points of digital and people to determine what effects social media and technology have on individuals and businesses to drive digital strategies and engagements.
CIO Talk Network Podcast: Brian Solis Speaks on Simplifying Digital Now and Next
Brian studies disruptive technology and its impact on business and society. His interview with CIO Talk explores digital transformation, customer experience and culture 2.0 and “the future of” industries, trends and behavior.
LinkedIn Sales and Marketing Solutions EMEA Blog: Brian Solis is an Amazing Marketer to Celebrate
Most marketers spend a lot of time thinking about the future. Brian, Iām convinced, actually lives there. If you want to get two steps ahead of the game, read everything he writes. Including his masterful work on Attention Is a Currency.
Forbes: Amazon’s Whole Foods Strategy – It’s Not What You Think
āWe will see a renaissance in physical space and a new paradigm for online shopping that merges intelligent technologies, hyper-personalization, and seamless cross-channel engagement,ā Solis says.
