Brian Solis on what gives consumers an unforgettable positive experience, “Businesses must invest in defining not only a positive experience but also a wonderfully sharable one. Doing so influences others to join the fray while offsetting negative inquiries and the damaging viral effects of shared negative experiences.”
MarTech Education: Brian Solis Believes Your Digital Transformation Needs the Structure of a Clear Strategy
In this detailed article, MarTech Education studies the third State of Digital Transformation Report by Brian Solis and his research team and points out the “sorry state of digital transformation. ”
ClickZ: November’s Digital leader Brian Solis on the human nature of digital disruption
ClickZ featured Brian Solis at its Digital Leader for November. In this lengthy piece, Brian talks about why humanizing technology is his lifeās work, and why social science can help businesses to survive in an age of Digital Darwinism.
The technology behind psychographic marketing can be used for good, evil or…advertising
This year, I was given the opportunity to present in Dubai at OMD Predicts, an event that explores the future of media, consumerism and brand. To be honest, it was my first time stepping out of the Dubai airport. In the past, Dubai was only a stop over en route to other countries. Needless to say, I was excited. Following my presentation, I met with Austyn Allison from Campaign Middle East in the lobby of the Westin Dubai Mina Seyahi…
The Past, Present and Future of Social Media
A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and society. In the early 2000s, much of that work was focused on what was Web 2.0, collaboration (office 2.0) and the rise of social media. It was a very special time in my career. I had the good fortune to be in the center of a very important shift in technology and culture….
PlanningStrat-Station: How to Pitch Your Startup To Your Grandmother
This recent PlanningStrat-Station article outlines how to compose a concise and simple startup pitch. In the article Brian Solis weighs in on the core questions every founder should consider, noting āI do not see enough founders really thinking about the problem that they are solvingā.
Qubist: Brian Solis to present keynote speech at WAVE 2017 Influence 2.0 Marketing Summit
As the WAVE 2017 Influence 2.0 Marketing Summit keynote speaker, Brian Solis will share his vision of Influence 2.0 and why as an industry we need to completely re-think how we have approached āinfluencer marketingā, includingĀ customer and employee advocacy.
VentureBeat: Altimeter, When it comes to digital transformation, companies are still way behind
VentureBeat reports on Brian Solis’ recent State of Digital Transformation study.
Middle East Campaign: Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising
As the keynote speaker for OMD Predicts event in Dubai, Brian Solis said, “People are aware that fake news exists, but not necessarily when they are being manipulated by marketers and propagandists through social media. Unfortunately, nobody is really unifying against it. Thereās a lot of little disparate things, but we are learning every day just how deep this was within Facebook, that the Facebook team met with the Trump campaign, that they helped guide the strategies, and that the YouTube team helped guide these strategies.ā
CMO by Adobe: Digital Transformation Involves More Than Technology
CMO by Adobe looks at Brian Solis’ “State Of Digital Transformation” report. Solis writes, “What we are finding is that when you interview companies, they claim they are farther along on their digital transformation journey than they really are. Weāre seeing companies of all shapes and sizes that believe because they are investing in technology that they are advanced or mature. But digital transformation is just as much about change management as it is about technology.ā
