Marketing to Generation Z starts by unlearning traditional marketing principles
Guest post by Connor Blakley (@BlakleySpeaks), a serial entrepreneur, adviser, speaker, and youth marketing/branding strategist. He’s also a teenager and someone whom I mentor. Connor was named as the ¨#1 High School Entrepreneur to Watch in 2016¨” by StartUp Grind Generation Z, America’s youngest generation (Born in 1996 or later) has never lived in a time when the barrier to real-time information and communication has been nearly nonexistent. By 2020, Gen Z will account for 40% of all consumers, making it more important…
Oracle: How Digital Disruption is Changing Customer Experience
4/29/16 Oracle
FitSmallBusiness: Best Small Business Blogs of 2016
4/16/16 FitSmallBusiness: Michael X. Heiligenstein (excerpt) Brian Solis Editor: Brian Solis Favorite Recent Article: The Embrace: Creating Experiences that Nurture Attention into Engagement Brian Solis reminds us that in every business, we are working with human beings, not just customers and employees. No one aspect of business is good enough anymore. People have experiences. They also share experiences. We should design them to be incredible and shareable in every step of the customer/employee journey. About the Blog: Brian Solis’s blog consist…
VISIONCRITICAL: 3 tips on how to improve your customer experience strategy
4/21/16 VISIONCRITICAL: By Kelvin Claveria (excerpt) In a recent webinar with Vision Critical, digital analyst Brian Solis shares what companies need to do to lead the customer experience revolution. The webinar was very timely given how, according to Gartner, 89 percent of companies expect to compete based on customer experience (CX). For many companies, improving their customer experience strategy and providing a seamless end-to-end experience is one of the most difficult but most urgent business puzzles to solve. Close the…
USA TODAY: Periscope CEO Stays Cool On Facebook Threat As Service Tweaks Features
“Make no mistake, Facebook is gunning to take out Periscope and also Snapchat,” says Brian Solis, an analyst with the Profit Co.’s Altimeter Group research firm. “He (Beykpour) needs to take it very seriously.”
DOCURATED: TOP 20 MARKETING TECHNOLOGY BLOGS
4/12/16 by Kristina Paulauskaite: Listed as #10 out of 20 Top 20 Marketing Technology Blogs Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. He writes about marketing, technology, and it’s impact on business and the culture. He links the brands, celebrities and individuals to the new market trends and analyses it’s impact on the culture.
FORBES: B2B Tech CMOs: What’s On Their Minds, What Are They Reading And Who Influences Them?
4/26/16 Forbes by: Kimberly A Whitler (Image capture from full article here…)
Visionary Brian Solis Keynote @ #TiEcon2016
4/26/16 by Vasudha Badri-Paul on LinkedIn (excerpt) The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events. His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008. His latest research introduces 25 Disruptive Technology…
Brian Solis Hosts Adobe’s Dinner & Dialogue Series for 2016
Dear Adobe Strategic Accounts Colleagues, Each year, we update our Dinner & Dialogue Series to bring the greatest value to the Adobe Strategic Accounts community. In 2016, we will continue to provide opportunities to meet with your peers and engage in candid conversations about the challenges and opportunities facing digital marketing and technology executives. We convene in beautiful venues, start the evening with networking and then enjoy lively dialogue and a chef-selected dinner. We are excited to announce that our…
