contributed by: Brian Solis for WardsAuto Mobile is transforming the car shopping experience completely. Brands, manufacturers and dealerships need to redesign the customer experience to compete in this mobile/digital world. The automotive industry is undergoing one of the worldâs most incredible transformations. From electric and self-driving cars to connected vehicles to manufacturers bypassing dealerships in favor of direct-to-consumer sales, the amount of change is staggering. One of the biggest areas of disruption, which is both a threat and an opportunity,…
MarketWatch: This is how the smartest companies are leading the tech (r)evolution
As a digital analyst and anthropologist, I study disruptive technologyâs effect on business and society. I call this âdigital Darwinism.â Itâs a modern-day take of creative destruction through the lens of disruptive technology.
The effect of digital Darwinism on Corporate America is real, and itâs enlivened though evolutionary changes in people (customers, employees, and business partners) â how they think, learn, and make decisions; what they expect, prefer, and value; how they influence and are influenced. The question is, at what pace or extent is a company tracking against digital Darwinism in its industry?
iPerceptions: Customer Experience Must-Reads
We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.
VentureBeat: Meet Andela, the remarkable African startup receiving the Zuckerberg foundationâs first investment
Over Brianâs career, he has always spotlighted his favorite startups. He featured one such company at Le Web in Paris, Andela. Now the African startup has gone on to receive the first Chan Zuckerberg Initiative investment for a $24 million investment round…
CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon
It’s exactly at a place like VidCon that you realize even though “internet famous” might still smack of a lower worth than “Hollywood famous,” the line is blurring.
“[Younger millennials and Generation Z] are not watching television, they’re not reading magazines the way that younger generations did before them,” Solis said. “Their idols are these online creators because their mobile phone is their television screen.”
MĂĄs Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’
La palabra âfracasoâ se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofĂa predominante de que promueve la experimentaciĂłn y el aprendizaje âFail Fast. Fail Forwardâ.
Brandwatch: Brian Solis’ Thoughts on Disruption, Innovation and the Future of Marketing
Iâm usually not the most loved person in a room when I come into a business, because my message is about bringing about change, and the people who are in that room have to be ready to hear that message and do something about it.
Leo Tolstoy, the Russian novelist, once said, âWe all talk of change, but none of us talk about changing ourselvesâ.
The future of marketing â the future of anything really â requires that we take a step back in order to take all of these insights, to actually bring them to life as insights and convert them into things that matter.
Search Strategy Marketing: Digital Business Transformation is Not Just About Technology
“Digital transformation is more than just digital; itâs about remodeling businesses to be agile, innovative, and customer-centric at their core.” This is the heart of the message from Altimeter’s report by Brian Solis…
QuickBase: Digital Maturity â Who Gets the Ball Rolling? Brian Solis Interview
Solis says that many leaders incorrectly assume that pursuing digital transformation is the job of the IT department. âIf you were to follow the findings of many other reports, you would believe that the secret to digital transformation was all about technology and how the modernization of work was the key to success. The truth is that itâs a far more human story. There are changes happening to and because of people in your markets,â he says.
1to1 Media: Taking a Deep Dive into Digital Customer Engagement
Customers today are driven by three things: intent, context, and immediacy, observes Brian Solis, principal analyst at Altimeter Group, a Prophet company. “The digital-first customer has very little brand loyalty; if your solution meets his needs at that moment in time, he’ll choose you,” he says. “That’s why contextual data and insights have become very important for businesses.”
