La palabra âfracasoâ se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofĂa predominante de que promueve la experimentaciĂłn y el aprendizaje âFail Fast. Fail Forwardâ.
Brandwatch: Brian Solis’ Thoughts on Disruption, Innovation and the Future of Marketing
Iâm usually not the most loved person in a room when I come into a business, because my message is about bringing about change, and the people who are in that room have to be ready to hear that message and do something about it.
Leo Tolstoy, the Russian novelist, once said, âWe all talk of change, but none of us talk about changing ourselvesâ.
The future of marketing â the future of anything really â requires that we take a step back in order to take all of these insights, to actually bring them to life as insights and convert them into things that matter.
Search Strategy Marketing: Digital Business Transformation is Not Just About Technology
“Digital transformation is more than just digital; itâs about remodeling businesses to be agile, innovative, and customer-centric at their core.” This is the heart of the message from Altimeter’s report by Brian Solis…
QuickBase: Digital Maturity â Who Gets the Ball Rolling? Brian Solis Interview
Solis says that many leaders incorrectly assume that pursuing digital transformation is the job of the IT department. âIf you were to follow the findings of many other reports, you would believe that the secret to digital transformation was all about technology and how the modernization of work was the key to success. The truth is that itâs a far more human story. There are changes happening to and because of people in your markets,â he says.
1to1 Media: Taking a Deep Dive into Digital Customer Engagement
Customers today are driven by three things: intent, context, and immediacy, observes Brian Solis, principal analyst at Altimeter Group, a Prophet company. “The digital-first customer has very little brand loyalty; if your solution meets his needs at that moment in time, he’ll choose you,” he says. “That’s why contextual data and insights have become very important for businesses.”
Search Strategy Marketing: Digital Business Transformation
Groundbreaking research from Altimeter, a Prophet Company, has defined the six stages of digital transformation. And as a HubSpot agency, this is what we do for companies on a day-to-day basis. This brief introduction will help you determine where in this journey your company resides and give you ideas and tools on how to move ahead as a change agent. Study authors Brian Solis and Jaimy Szymanski note, “We live in an era of ‘Digital Darwinism,’ where society and technology evolve faster than the ability to adapt.” Disruptive technologies are affecting market dynamics and how businesses must respond to them. Instead of throwing up their hands and entrenching themselves in the old ways of doing business, Solis and Szymanski offer hope and a pathway for businesses to adapt to these constant changes through digital transformation.
IAB Polska: IAB Forum 2016 – Interview with Brian Solis
by: IAB Polska Wywiad nakrÄcony podczas 10. edycji Forum IAB pod hasĹem: Customer experience. Jak tworzyÄ rozwiÄ zania, ktĂłre konsumenci pokochajÄ ? Konferencja odbyĹa siÄ 8-9 czerwca 2016 w ZĹotych Tarasach. Brian Solis, futurysta, antropolg digitalu. Principal Analyst at Altimeter, Prophet Company, byĹ jednym z prelegentĂłw. Brian Solis jest uznawany za jednego z najwybitniejszych liderĂłw, mĂłwcĂłw i najlepiej rozpoznawanych autorĂłw piszÄ cych o innowacji i digitalowej trasformacji. Jego nowa ksiÄ Ĺźka: âX: The Experience When Business Meets Designâ, pokazuje, jak waĹźne sÄ doĹwiadczenia uĹźytkownika…
Onalytica: Digital Transformation, Top 100 Influencers and Brands
âDigital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with âbusiness as usualâ practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.â
Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor
âIf you think of the wine and beer industries, many labels look the same â same shape, same back label, even similar websites,â Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isnât enough. âThe word âbrandâ means thereâs something behind it that becomes relatable and shareable, and that takes some work,â he explained. âA great product is not going to be enjoyed if people donât buy it and talk about it.â
The Financial Brand: Itâs Time for âMobile-Onlyâ Design in Banking
Smartphones have become the primary screen among digitally connected consumers. As more people research, shop and buy financial services with their mobile device, a ‘mobile-first’ design strategy may not be enough.
