We are in a new era of engagement, so we need to learn how to do things differently. As Solis says, “That requires a type of expertise that just doesn’t exist with new organizations today.”

– The importance of User Experience (UX) in real life and in executive thinking
– The humanity of Human-Centered Design in all you do
– How to spot and respond to digital trends
– The threat of Generation C

Solis isn’t worried about the effect of Uber’s finances on the sharing economy.

“Uber has long since left behind the sharing economy,” he said. Uber’s been a catalyst for the on-demand economy, which is evident every time you hear about a company that wants to be Uber of whatever.

by: Jason Middleton, KGO 810

In this 3rd segment, we talk to Silicon Valley staple, Brian Solis. Brian is an author, a speaker, a change maker who coined the term “digital anthropology,” and a principle analyst studying disruptive technology at research firm Altimeter Group​. His new book is “X: When Experience Meets Design.” We talk with him about how technology is changing people and society, and how marketing has to change.

“It doesn’t matter that AR and VR is right around the corner, it’s what are you going to do within those environments that are going to be fantastic, experiential and game changing.”

Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business and society. His research and books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on people and also the role we each play in evolution.

Brian Solis, analyst with the Altimeter Group, feels that it’s a smart move for Yik Yak to broaden its appeal. “Even Facebook had to leave the university system to attract a broader set of users and their friends.” said Solis. “It’s time the app grew up to turn a new level of hyper-local, contextualized form of social networking that combines the social graph of Facebook, the locality of Yelp and the serendipity of Twitter.”

by: FrenchWeb Quelles seront les tendances à suivre dans les deux prochaines années ? Selon Brian Solis, spécialiste des nouvelles technologies, il faudra notamment s’intéresser à l’économie à la demande, plutôt que la «sharing economy», la médecine «proactive» plutôt que «réactive» ou encore les comportements «mobile-first». Plus de détails avec ce Slideshare de Brian Solis : Read more at http://www.frenchweb.fr/les-26-tendances-a-suivre-dans-les-deux-prochaines-annees-selon-brian-solis-2/251588#HPIKVdiJpJRmkSDK.99

Brian is a computer expert and digital analyst. Solis distributes yearly industry reports that track innovation and business patterns. He also offers an administration course to organizations. Solis offers his expertise as a successive keynote speaker for business and technology and innovation events. His work is credited for affecting the early digital and social advertising scene. One of his most impressive accolades is for establishing the Conversation Prism.

What excites you most about the future of digital marketing?
If done right, it will become much more human and relationship-based, which means that customers will actually enjoy engaging with marketers and companies throughout their customer life-cycle.