“Digital transformation is one of those terms that is open to interpretation. So, if you’re in IT, it’s about modernizing the infrastructure –moving to the cloud, changing operations, apps, and processes– to accommodate how to do business in a digital economy. If you’re in Marketing, it’s about understanding the new customer and investing in customer experience. If you’re in Service or Support, it’s looking at optimizing loyalty or CRM. But it’s actually all these things, right? I think this is where digital transformation has its greatest promise…”
The Next Silicon Valley: Asia to overtake US and Europe in innovation centers
by The Next Silicon Valley Asia has for the first time overtaken Europe in its number of innovation centers built and operated, with the region now host to nearly a third (29%) of all such centers globally. So strong is Asiaâs growth that it could soon overtake the US as the biggest hub of innovation centers, if it continues to grow at the same rate […] âInnovation centers are corporate attempts at thwarting digital disruption. And companies seeking to out-maneuver…
Whatâs Trending — Strengthen Your Resolve in 2017
Itâs Time to Change How Companies Perceive Customer Experience (CX)
Whatâs Trending in Marketing This Week:
As the author of X: The Experience When Business Meets Design, Brian Solis is one of the industryâs leading experts on customer experience. This lengthy interview explores the expanding role customer experience will play in the future of marketing.
Fintech5Podcast: Brian Solis, Digital Anthropologist, Episode 223 [Podcast]
âWhere to start with BrianâŠâ â Iâm sure thatâs a phrase his parents have used many times over the years. Brian Solis is a global standard bearer for the digital age. He is a successful company founder, a bestselling author, an outstanding interviewer…, has been recognized as the top blogger globally not once but twice, is one of the most sought after speakers in the world; I think you get the point.
Brianâs day job, if there is such a thing, is as the principal analyst at Altimeter Group focusing on digital strategy. He focuses on the intersection points of digital and people to determine what effects social media and technology have on individuals and businesses to drive digital strategies and engagements.
And he is a really nice guy.
CMO by Adobe: Asia Emerges As Hotbed For Innovation Centres
âCMOs build bridges between brands and customers, giving purpose to internal transformation while demonstrating to the rest of the C-suite the ROI in doing so,â Solis said.
While CMOs donât typically lead R&D efforts, they are at the forefront of digital transformation and driving CX initiatives to compete for connected customers.
âInnovation centres connect to outside ecosystems and introduce new value by solving problems and creating opportunities. Thereâs still a lot to learn, but whatâs clear is that no one solution is enough,â Solis said. âCompanies must continue to invest in pilots that help teach stakeholders through trial and error how to compete differently.â
CMSWire’s DX Summit: Tahzoo Digital Artist Captures a Unique View of the Conference
Less iteration, more innovation. Itâs time to transform and take big risks and not just iterate all the time, Adamski-Torres learned from the presentation by Brian Solis, principal analyst at Altimeter, a Prophet company.
KPS Digital Marketing: Social Media Marketing 2016
Brian Solis is a “Top 100 Social Media Marketing Influencer” in 2016, according to Buzzsomo.
Science of Digital Marketing: The Top 100 Influencers of 2016
According to the Science of Digital Marketing, Brian Solis is a top 100 influencer with over 270K followers.
The Globe and Mail: Handling crises in an era of distrust
Disruptive trends to guard against (or take advantage of)
Social media analyst Brian Solis recently outlined 26 disruptive trends for the remainder of the decade…
The New Brand… Goodbye sharing economy… Digital detox
CMO by Adobe: What CMOs Must Nail In 2017 To Succeed In The âExperience Businessâ
So, strategically, what does that mean for CMOs? To find out, we turned to our network of top marketers and analysts, as we have done since 2011, and posed this yearâs question: Digital transformation and becoming a “customer experience business” is clearly the future for marketing. What is the one thing CMOs must get right in 2017 to make that happen?
Customer experience is just thatâwhat customers actually experience. CMOs must act less like âexecutivesâ or âmarketersâ to design meaningful, shareable, and unforgettable experiences in every moment of truth.
âBrian Solis