For this executive strategy journal, Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive.

Brian Solis is a highly sought after authority on customer experience. As a prominent industry leader, he was invited to be a featured guest author on the future of financial experiences for The Financial Brand.

Brian Solis, “There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.”

As an industry leader, Brian Solis was invited to write for CMO by Adobe on a customer’s micro-moments in mobile marketing. He says, “Don’t miss the moments that matter. We don’t just live in a mobile-first world; to engage consumers and drive growth, marketers need to now design for mobile-only engagement scenarios.”

Selon l’influent Brian Solis, pour obtenir l’attention des dirigeants, l’influence doit être défendue par de multiples parties prenantes, incluant les départements marque, RP, relations analystes, fidélisation client, RH, média sociaux et digital.

Brian Solis joined an elite group of innovators on the stage of the 7th Annual W20 PreCommerce Summit, a marketing innovation event, at the 2017 SXSW conference.

Brian Solis weighs in on the fundamentals of CX innovation in this fascinating article from CMO. As Solis puts it, marketers ‘must have a digital foundation that allows them to study the customer journey.’

W20 Group, host of the 7th Annual W20 Precommerce Summit at the 2017 SXSW conference, has posted key takeaways from Brian Solis’ talk “The Experience When Business Meets Design” (video embedded below.)

Sandy Carter, CEO and CMO of Ecosystems, reveals that she loves the Cision campaign around the manifesto for PR, ‘What if PR Stood for People and Relationships?.

She writes, “A great campaign is personal, leverages influencers, engages and focuses on the clients’ value – even in the land of B2B, and this is exactly what Cision does. It uses humour and comics…” and that is what behind the rise of the [marketing] machine,” CMO influencers Brian Solis.

When Snap made its move for Bitmoji last March, the app wasn’t yet available to Snapchat users. But it was popular enough on other platforms that the potential was obvious… After all, Snapchat is inherently about sharing pictures and images and is geared toward a younger demographic.

“Without having a killer application, Bitmoji just existed as a novelty and Facebook wasn’t a killer platform for it,” said Brian Solis, an analyst covering social media at Altimeter Group. “Snap is a better fit.”