Studying the impact of innovation on business and society

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Content Magazine: Why your website sucks

Content Magazine: Why your website sucks

Brian Solis, principal analyst and futurist at Altimeter (the digital analyst group at Prophet), is an award-winning author and sought-after keynote speaker. Solis has worked with many leading brands, start-ups and celebrities to help them develop innovative digital strategies for a 2.0 culture. Here he talks to Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites suck.

Marketing Directo: Brian Solis’ Infographic on Everything You Need to Know About Social Networks

Marketing Directo: Brian Solis’ Infographic on Everything You Need to Know About Social Networks

In this recent article, Spanish marketing site Marketing Directo featured Brian Solis’ social network infographic “Conversation Prism 5.0.” Solis explains the thinking behind the influential infographic: “It’s about reminding users that social media focuses on people as the center of online experiences. These platforms are much more than a series of broadcasting networks. Each of us is part of the experiences of others in this environment.”

Small Biz Tools: Top 50 Blogs for Entrepreneurs

Small Biz Tools: Top 50 Blogs for Entrepreneurs

Small Biz Tools named Brian Solis as having one of their Top 50 Blogs for Entrepreneurs. “What’s the Future for Business: Changing the Way Businesses Create Experiences” is a book by Brian Solis that explores business relationships and digital analyzing. His blog covers his specialty field of the influences on business and marketing today.

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