Marketers must have a digital foundation that allows them to study the customer journey, where it hums, where there’s friction, and where it’s completely broken down, said Brian Solis, principal analyst at Altimeter Group, and author of “X: The Experience When Business Meets Design.” “This is the low-hanging fruit to iteration,” he told CMO.com. “Innovation comes later.”

Brian Solis proved that his work as a blogger, keynote speaker and well-known author on topics like technology, business development, marketing, digital transformation and startup culture made him worthy of being on Avangate’s Ultimate List of eCommerce experts to follow on Twitter. In addition to being an expert in online businesses, he is also a huge social media influencer.

“In a world of technology and accidental narcissism, humanity, powered by empathy, becomes the killer app.” – Brian Solis

According to Brian Solis, the argument in favor of repealing the FCC’s privacy regulations applying to ISPs is flawed and misleading. Solis warns that ISPs will lose big time if they compete against one another based on user privacy.

Brian Solis suggested former Uber CEO Kalanick could come back after a period of time passes, “Steve Jobs, too, was not without his issues in that people felt he was incredibly harsh and blunt, and I think that’s par for the course in that all leaders have things that rub people the wrong way. No one questions that when companies are doing well. Travis is arguably someone who adds value to the company.”

Award-winning author, blogger, and keynote speaker Brian Solis has studied and shaped the effects of new technology on marketing, business, and culture. His blog is a must-read for entrepreneurs because it gives fantastic advice on customer experience, leadership, and management.

Brian Solis is a global standard bearer for the digital age. His day job is as the principal analyst at Altimeter Group focusing on digital strategy, where he focuses on the intersection points of digital and people to determine what effects social media and technology have on individuals and businesses to drive digital strategies and engagements.

Brian studies disruptive technology and its impact on business and society. His interview with CIO Talk explores digital transformation, customer experience and culture 2.0 and “the future of” industries, trends and behavior.

Most marketers spend a lot of time thinking about the future. Brian, I’m convinced, actually lives there. If you want to get two steps ahead of the game, read everything he writes. Including his masterful work on Attention Is a Currency.

“We will see a renaissance in physical space and a new paradigm for online shopping that merges intelligent technologies, hyper-personalization, and seamless cross-channel engagement,” Solis says.