Studying the impact of innovation on business and society

Press

Bringing Humanity Back to Service, Sales, and Marketing

Bringing Humanity Back to Service, Sales, and Marketing

The thing I really like about my work is the ability to see the things that most of us are just too busy — or maybe distracted or biased — to see in order to bring people together for a greater purpose. These are the wonderful words of Brian Solis, Head of Global Innovation at ServiceNow, keynote speaker, and 8x best-selling author, on what inspires him in his work. It can be easy for anyone working in marketing, sales, or…

Sparity Names Brian Solis as One of the Top 25 Digital Transformation Influencers You Need to Follow

Sparity Names Brian Solis as One of the Top 25 Digital Transformation Influencers You Need to Follow

Brian Solis was named as one of the top 25 digital transformation influencers to follow by Sparity. IT industry is growing at a rapid pace, regardless of the global situation. Most organizations don’t need to be persuaded to go digital at this point. Today, it’s become abundantly clear that digital transformation has the potential to save businesses. When it comes to digital transformation, it is no longer just an IT initiative, but rather a phenomenon that is on the minds…

The journey to AI: empowering retail to deliver on experience

The journey to AI: empowering retail to deliver on experience

Brian Solis will keynote GDS’ special event, “The Journey to AI: Empowering Retail to Deliver on Experience.” Customer expectations have reached unprecedented levels. With dynamic and changing needs, customers want to be understood, they want their next steps anticipated and they aren’t afraid to use multiple channels and devices to find answers. Yet, the sheer cost of call volumes, high agent turn-over and complex legacy systems are challenging even the most adept retail and hospitality leaders. So, how can a…

B2B Leaders on the Move

B2B Leaders on the Move

via Toprank Brian Solis has taken a new position as Head of Global Innovation at ServiceNow. Brian was featured in our “Inside B2B Influence: Brian Solis on the Future of Influence in B2B Marketing,” and in our comprehensive 59-page 2022 B2B Influencer Marketing Report.  

Thinkers 360 Ranks Brian Solis in Top 50 Metaverse Thought Leaders List

Thinkers 360 Ranks Brian Solis in Top 50 Metaverse Thought Leaders List

The metaverse isn’t dead, it’s barely even born. Thinkers 360 announced its 2023 annual ranking of metaverse thought leaders, “Metaverse Experts 50,” and Brian Solis was listed among other incredible thought leaders. Here are some of Brian’s POVs to help you think about the bridge between a 2D to 3D to immersive/spatial web to a metaverse. Exploring the business promise of the metaverse – McKinsey Why Web 3.0 will rewrite the concept of marketing – CMO The Business Case For…

Brian Solis Named Top 50 Customer Experience Leader by CX Network

Brian Solis Named Top 50 Customer Experience Leader by CX Network

CX Network named Brian Solis as one of the top customer experience leaders to follow in 2023. Click here to learn more about the other 49 leaders! CX Network presents its guide to the top customer experience influencers you should follow this year CX Network is delighted to present its guide to the top customer experience thought leaders we believe you should follow in 2023. Spanning five of the world’s six continents (only Antarctica is missing so far – watch…

Event Marketer Features Keynote Highlights from Brian Solis on the Future of Experience Design and Innovation at EMS 2023

Event Marketer Features Keynote Highlights from Brian Solis on the Future of Experience Design and Innovation at EMS 2023

Brian Solis delivered the keynote speech at EMS 2023 in Las Vegas, the leading conference for creators of the brand experience. Solis’ keynote focused on “Creating Next Generation Customer Experiences” by reimagining the art and science of experience design. His mission was to help experience architects create more innovative, immersive, and memorable experiences. He shared insights from Disney imagineers and storyboard artists, Apple’s UI and UX spatial computing methodologies, and the role of memories in experience. Event Marketer magazine also…

How to Cultivate Customer Empathy in Experience Design and Innovation – A Conversation with Janelle Estes UserTesting

How to Cultivate Customer Empathy in Experience Design and Innovation – A Conversation with Janelle Estes UserTesting

In this episode of the Human Insight Podcast, futurist and best-selling author Brian Solis comes on the show to discuss the importance of observing and talking with your customers. This conversation with Janelle Estes was recorded live at The Human Insight Summit in New Orleans. Producer’s note: Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you’re not around? You think you know your customers, but you…

Why LifeSCALE Should Be On Your Spring Reading List

Why LifeSCALE Should Be On Your Spring Reading List

via Drew Rossow, Hackernoon SXSW was packed with tech, long lines, inclusivity and patriarchy smashing. But one of the most life affirming takeaways, indeed one of the conference’s most surprisingly mindful experiences, came from an unlikely source. Brian Solis made his name as a digital anthropologist and futurist; he’s widely credited with shaping many market trends from the rise of Web 2.0 to startup acceleration to experience design to digital transformation and corporate innovatoin. But recently his career has evolved…

Futurist Keynote Speaker Brian Solis to Explore the Future of Marketing and Customer Experience at Digital Summit

Futurist Keynote Speaker Brian Solis to Explore the Future of Marketing and Customer Experience at Digital Summit

Brian Solis will keynote Digital Summit in Phoenix on March 29th, 2023. Please click here to join him live! The New Marketing Mindset: Marketing to the Customer of the Future, Today A look back in history shows you just some of the technology revolutions that changed the course of how we shop, connect, and navigate life: Amazon, iTunes, iPhone, Instagram, Uber, TikTok, and now ChatGPT. With each event, the course of customer behavior shifts, and along with it, expectations and…

1 3 4 5 6 7 152