For his article âWhy Marketing and Comms Should Start Working with Trend ForecastersâAnd How to Find the Right Onesâ on the Meltwater website, John Boitnott sought out Solisâ expertise to illuminate key concepts. Solis is referenced almost immediately in the opening section âWhat is Trend Forecasting?â As Boitnott writes, âBrian Solis is author of the new book Lifescale and Principal Analyst and Futurist at Altimeter Group. He says itâs part art and part science, and not at all precise, but…
Brian Solis Listed By Marketer Mag As One of Ten Marketing Influencers to Follow on Twitter
Solis is #4 on Marketer Magâs list of 10 marketing influencers you should be following on Twitter. The ten experts are also named as âsocial media influencersâ who followers can trust to provide the latest marketing news. They created the list to help people make sense of all the digital marketing information floating around. Of Solis, the article says: âAs a digital analyst, anthropologist, and futurist, Brian Solis is looking at the bigger picture. Instead of keying into the latest…
Brian Solis Is Featured in a Linkfluence Article Of 10 Experts on Leveraging Your Social Data
Guillaume Decugis, CEO of Linkfluence, chose Solis as one of the experts in his article âSocial Media Insights: 10 Experts Share How To Leverage Your Social Data.â Solis is quoted as saying: âCustomers are connected and mobile-first, and theyâre in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away…
Brian Solis Shares How Innovation Can Transform Your Brand With Retail Touchpoints
In an interview with Alicia Esposito of Retail Touchpoints that appeared on the Salesforce blog, Solis focused on transforming your brand in commerce, marketing, customer service and even holiday readiness. First, he discusses the âexperience economy,â a phrase coined by Joe Pine and James Gilmore in their book The Experience Economy. Solis said, âToday, your brand is defined by the experiences people have and share, which is completely different than in the past. If people are going to have an…
Brian Solisâ Research on Digital Distractions Spotlighted in Archinect Article
Solis is featured in an Archinect article by Sean Joyner titled, âDoing creative work when we are obsessed with checking our phones.â He writes, âAccording to author Brian Solis, digital distractions are taking a significant toll on businesses, with 36-percent of Millennials and Gen Z workers reporting to spend two hours or more each workday âlooking at their phones for personal activities.â And while distractions can negatively influence creativity, they can also help propel forward the creative process.â He quotes…
Brian Solis is Mentioned By Dan Gingiss In a LinkedIn Interview About Creating Memorable Social Media Experiences
In Sean Callahanâs LinkedIn article âThe Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,â Gingiss â a keynote speaker, author and experience consultant â offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him. Referring to him as âthe Godfather of Customer Experience,â he mentions Solisâ two game changing books that are actually experiences to read: âWhatâs the…
Brian Solis and Lifescale Are Referenced In Hubb Blog Article On Changing Industry Conference Models
Solisâ new book Lifescale is referenced in a Hubb article by Dan Gingiss (Chief Experience Officer of Winning Customer Experience, LLC) called âThe Old Industry Conference Model is Broken.â The article focuses on the questionable content of industry conferences due to the methods by which many industry events seek out speakers. Gingiss takes the view that âThe sales team is interested in funding the event with corporate sponsors, so they offer up speaking opportunities as a âcarrotâ to those willing…
Brian Solis’ SXSW 2019 Keynote Summarized In DEFI: La Mode de France Report
A world in search of meaning Introduction Austin brings together the world’s largest festival of innovations every year under the SxSW (South by South West) banner. The entire Austin center is mobilized and thousands of volunteers participate enthusiastically in the organization. This is a major event, unclassifiable and unavoidable. It brings together in one event that lasts 15 days: Conferences on all innovations, be they social or technological. They were divided this year into 25 major themes. A music…
Brian Solis’ SXSW 2019 Keynote Detailed DEFI: La Mode De France’s Un monde en quĂȘte de sens (FRENCH)
Un monde qui se bIpolarIse en quĂȘte de sens Austin rassemble chaque annĂ©e le festival dâinnovations le plus important au monde sous le vocable SxSW (South by South West). Tout le centre dâAustin est mobilisĂ© et des milliers de bĂ©nĂ©voles participent avec enthousiasme Ă lâorganisation. Il sâagit dâun Ă©vĂšnement majeur, inclassable et incontournable. Il rĂ©unit en un seul Ă©vĂšnement qui dure 15 jours : Des confĂ©rences sur toutes les innovations quâelles soient sociales, technologiques. Elles se rĂ©partissaient cette…
Brian Solis Discusses Digital Darwinism and The Future of Business On Business2Community
In an article called âCould Your Business Die from Digital Darwinism: Brian Solis Reveals,â Solis discussed these issues with Adam Franklin, an international social media speaker and marketing manager at @Bluewire Media, the Australian based web strategy firm he co-owns. Solis defines digital Darwinism as this era when society and technology are evolving faster than the ability for many businesses to adapt. He says, âWeâre seeing businesses incorporate new technology into the organization, but itâs not just a technology solution….
