When Facebook and Twitter announced deals with Comcast Corp.’s NBCUniversal to track Olympic social chatter, Jessica Guynn and Brian Solis discussed why for her story in The Los Angeles Times. “The consumer voice is quickly becoming the new sweeps,” Altimeter Group analyst Brian Solis said. “NBC and any network covering live events must now think about designing integrated experiences across the screens in ways that go beyond just sharing social data.” “The media still underestimates the role of social media,”…
Al Jazeera Examines
Rob Reynolds of Al Jazeera invited Brian Solis to join a group of experts to discuss Facebook’s rise to 1 billion users, how it continues to grow, and the role Facebook plays in social change. Following are excerpts from the episode, “Facebook plans to cash in on its popularity.” Leaps and bounds doesn’t even describe how much this company has grown,” says social media analyst Brian Solis of the Altimeter Group in Silicon Valley. “It surely has eclipsed anyone’s predictions.”…
New study from Brian Solis and the Altimeter Group challenges preconceptions about social influence
A new report by Altimeter Group Principal Analyst Brian Solis challenges what we think about digital influence, how itâs created, and how it spreads. The study, The Rise of Digital Influence, is a ‘how-to’ guide for businesses to spark desirable effects and outcomes through social media influence. According to Solis, âMany companies are looking at influence backwards, unknowingly or lazily relying on scores rather than understanding how influence is actually created and used.” The âRise of Digital Influenceâ explores the…
Solisâ one-on-one interview with Billy Corgan reverberates across music industry
Brian Solisâ one-on-one conversation with Billy Corgan of the Smashing Pumpkins lived up to expectations, as the Smashing Pumpkins frontman railed against posers in the music industry and released some highly quotable sayings. The discussion took place on March 12 at the SXSW festival in Austin, Texas and was quickly covered by Rolling Stone, Billboard, and other media outlets. Examiner.com included the interview in its âTop 10 thrills at SXSWâ round-up. Additional coverage of the discussion can be found at:…
Billy Corgan and Brian Solis Rock SXSW
Source: Billboard Smashing Pumpkins co-founder and lead guitarist Billy Corgan joined Brian Solis to keynote SXSW Interactive 2012. Corgan and Solis turned things up to 11 as they riffed on the state of the music industry, the relationship between artists and fans and also the role of technology in the future of artistry and musical experiences. The hour-long conversation made headlines… Read more at: Billboard Rolling Stone Spin New Music Express Guitars provided by Taylor.
Time Magazine Studies Social Media’s Role in The Trayvon Martin Movement with Brian Solis
Madison Gray of Time reached out to Brian Solis to understand how social media added to the network effect that ultimately led to the “Justice for Trayvon Martin” movement. Here are some of Solis’ thoughts from the article, “Social Media: The Muscle Behind the Trayvon Martin Movement“… Knowledge of the Trayvon Martin case spread slowly at first. But online petitions, plus millions of tweets and Facebook “likes,” made the country take notice. âWhat weâre talking about here is what social…
Billy Corgan Joins Brian Solis at SXSWi to Discuss the End of the Music Business as Usual
In one of the most anticipated events of South by Southwest Interactive, Billy Corgan of the Smashing Pumpkins joined author and analyst, Brian Solis, to discuss âNo More (Music) Business As Usual.â The one-on-one conversation centered around key themes of Solisâ book The End of Business as Usual which challenges brand to adapt and thrive amid market disruption. And the music industry has undeniably experienced disruption like few others. Corgan took the music labels to task for failing to adapt…
Publishers Weekly Names The End of Business as Usual to Its Top 10 Business List
Itâs with great pleasure that we at team Solis announce that Publishers Weekly has named The End of Business as Usual in its Top 10 Business and Economics books for 2011.
Hugh MacLeod (@gapingvoid) Celebrates the Release of The End of Business as Usual with Original Cartoon
My good friend (and one of the brightest people I know), Brian Solis, has a new book out today: âThe End of Business As Usualâ. As what has become a tradition between us, I drew the cartoon above to celebrate the launch⊠Solis believes, as many of us do, that it is time that the voice of the individual was acknowledged by organizations⊠and then he makes the case to show exactly why it matters, not only in principle, but…
Time Magazine Asks Brian Solis if Companies are Being Anti-Social with Twitter and Facebook
Time Tech columnist Graeme McMillan asked Brian Solis for his thoughts on “broadcast” marketing in social channels and whether or not it would lead to “social blindness,” the social media equivalent of Advertising’s dreaded “banner blindness.” The problem with most corporate social media strategies, according to one expert, is that theyâre just not social enough, theyâre actually anti-social, and that that will lead to âsocial blindnessâ and a downturn in overall brand loyalty if left unchecked. Brian Solis, a new…
