Variety’s Brent Lang shared the story of Amy Pascal, Sony’s now infamous hack, and the lessons learned about digital privacy. Lang spoke with Brian Solis about Pascal, hacking, morals and ethics and even the recent news about Julian Edelman’s privacy violation. Quote: “There is no such thing as a reasonable supposition of privacy,” said Brian Solis, a digital analyst at the research and advisory firm Altimeter Group. “Privacy isn’t what it used to be, and in an era of Anonymous…
TheStreet: Live Video Becomes the New Selfie and More Social Predictions for 2015
TheStreet’s Jennifer Van Grove assembled a list of important digital trends for 2015. Among the experts she cited, Brian Solis shared his views on Dark Social, Live Social Video and Social Commerce Dark Social Dark social is one of the Internet’s best kept secrets,” Altimeter Group Principal Analyst Brian Solis told TheSteet. “It’s the undercurrent of the web. Once people really start to better understand the power and promise of dark social, we’re really going to treat social media a…
Brian Solis Featured in CapGemini’s 7th Edition of The Digital Transformation Review
CapGemini asked Brian Solis to assemble some of the hottest, disruptive and promising startups around the world. His list, “The 15 Companies to Watch in 2015” is featured in latest Digital Transformation Review on page 36. Introduction… Which startups are likely to emerge to disrupt sector value chains over the coming years? Brian Solis is a digital analyst, anthropologist, and futurist at Altimeter Group. He studies the effects of disruptive technology on business and society. He identifies a select set…
WTF Makes the List: 8 eBooks Marketers Should Read in 2015
Jonha Revesencio writing for Huffington Post assembled a list of eight eBooks that marketers should read in 2015. Among the notable books on the list is Brian Solis’ new classic, What’s the Future of Business (#WTF). 8. Brian Solis – What’s the Future of Business: Changing the Way Businesses Create Experiences A book about right approach towards every step of your business’ growth from zero to hero. It makes you think and analyze. Highly recommend the digital version of the…
Brands rush to reach young millennials with Snapchat’s Discover
USAToday’s Jefferson Graham covered Snapchat’s new Discovery App and its impact on the media industry. Graham spoke to Brian Solis for his thoughts on how brands can engage the elusive demographic of SnapChat’s young users. Brian Solis, an analyst with the Altimeter Group, calls Snapchat’s reinvention of media for mobile “monumental. This forces information providers to rethink how they deliver news to a new medium,” he says. Millennials have flocked to Snapchat as their own private network, but they have…
Brian Solis Ranked as Influential Keynote Speaker
Futurist Ross Dawson assembled an impressive list of top speakers stacked according to digital influence. Brian Solis ranked third. The list is uniquely valuable as it introduces event organizers, brands, and speaker bureaus to 150 speakers who in their own way carry clout online which can apply in many ways to events, webinars, thought leadership/expertise strategies or highly qualified advisory. View the entire list here. Well done @RossDawson!
Brian Solis Contributes Chapter to New eBook on CX, “The 2015 Customer Experience Outlook”
Brian Solis joins CX pioneers Joe Pine, James Gilmore, Brandon Schauer, Jeanne Bliss, among other greats in Kerry Bodine’s new ebook, The 2015 Customer Experience Outlook. It is available for immediate download here. His chapter focuses on the intersection of CX and UX and shares why the future of customer experience takes Human Centered Design.
Brian Solis Joins All Star Cast in New Book “The Technology of Us”
Brian Solis is proud to be a contributing author of a new book, The Technology of Us, exploring the future of technology, business and society. He joins an amazing lineup of contributors that includes George Lucas, Don Tapscott, Don Peppers, Doc Searls, Rachel Armstrong, Janine Benyus, Erik Brynjolfsson among several other amazing minds. About the Book If automation was the mantra for technology to date, is humanization the calling for technology in the future? The Technology of Us, a…
Adweek: Is Your Company’s Digital Transformation Really Happening? [Infographic]
Adweek’s Melissa Hoffmann transformed the research of Brian Solis around the state of digital transformation into a fantastic infographic. CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey. Solis’ study shows a disconnect between perception and reality. See the original post over at Adweek.
Lean and Digital Marketing Secrets to Growth for 2015
In Business2Community, Vasil Azarov shared the insights of 13 experts to help strategists succeed in 2015. Brian Solis rang in at number three on the list. Invest in Your Social Capital, Not Social Media We often misinterpret the true value of social media. It is not about ‘likes,’ followers, comments or even money. It is all about relationships and people and the value they take away with each engagement. It’s how they feel and what they think when they’re with…
