As a media partner of Le Web conference that was held last December in Paris, TheMediaShaker had the chance to interview several expert speakers who worked closely on topics such as streaming platforms, new technologies, data, etc. Among these experts, TheMediaShaker featured Brian Solis, who is a renowned digital anthropologist and the Principal Analyst at Altimeter Group. Over the course of a very interesting and rich conversation, Brian Solis covered a wide range of topics, from Big Data to the…
HootSuite Features Brian Solis in Video Series Covering Employment Expertise, Intelligence, Customer Service and Sales
Over the last year, Brian Solis spent time with the executives at HootSuite discussing the real importance (note: not trendiness) of social business and the future of employee and customer engagement. Please take a moment to watch the series and hopefully they will help reignite or spark your passion to fight for change. A New Era of Business Takes New Expertise Social Media Intelligence Social Customer Service Social Selling
CMO.com: Can Your Content Make It On Mobile?
Giselle Abramovich, Senior & Strategic Editor at CMO.com, challenged brands on whether or not branded content can make it on mobile. She reached out to leading experts, including Brian Solis, to get their perspective on what works, why and how. Other experts include: Adam Broitman, VP of global marketing at MasterCard, Esmee Williams, VP of consumer and brand strategy at Allrecipes.com Jeff Hasen, CMO, chief strategist, and founder of Gotta Mobilize With more than half of digital content now consumed…
Midem Adds Brian Solis to Innovation Jury for Music Festival in Cannes France
Midem announces the opening of the call for entries for the Midemlab 2015 competition, the leading business catalyst for startups offering exciting new opportunities for the music ecosystem. Presented by Pepsi & Vivendi, Midemlab features the most innovative solutions to enable creative industries to build new consumer experiences. The competition is part of Midem, the leading business event for the music ecosystem which takes place in Cannes from 5-8 June. Midemlab has proved to be an effective launch pad throughout…
NPR Marketplace: Snapchat, a $19 Billion Company?
On the heels of its latest investment, Snapchat is now one of the most valuable tech companies in the world. NPR’s Marketplace invited Brian Solis on the show to discuss why and how this is even plausible. Solis joins at 6:48. Source
USATODAY: Snapchat could become third-most valuable tech start-up
Snapchat, the three-year-old messaging app with disappearing photos, could become the world’s third-most valuable tech start-up according to Jefferson Graham reporting for USATODAY. Snapchat is reported to be in talks to raise as much as $500 million, which would value the company at $16 billion to $19 billion. Graham spoke to Brian Solis to discuss why the company is garnering such a high valuation. Why is Snapchat worth so much? Because it reaches the “elusive” market of teens and young…
USATODAY: Uber-for-kids is Shuddle’s parental pitch
Nick Allen, Shuddle’s 36-year-old founder, brainstormed his idea for the kid-centric company while working at ride-hailing startup Sidecar, whose drivers often called in saying they had requests to transport children. (Photo: Courtesy of Shuddle) Reporting for USATODAY, Marco della Cava introduced parents to the new startup Shuddle, best described as an “Uber for kids.” Busy working parents plus super-scheduled children equals car-shuttling madness and missed appointments. Shuddle, A new ride-hailing start-up hopes to improve that calculus. Shuddle, which operates throughout…
GetVOIP: The 35 Best Entrepreneur Blogs
GetVOIP published a list of the “35 Best Blogs” to help entrepreneurs pursue their dreams. Brian Solis was ranked number 1. Excerpt: The road of the entrepreneur can be challenging and exhilarating, frustrating and isolating, inspiring and exhausting, sometimes all in the same week. For people invested in starting their own business, the perspective of others who have been there, who are there right now, can be invaluable. Blogs play a huge role in sharing information, opening up experiences, and…
Broadcasting & Cable: Snapchat Gets in the ‘Not Social Media’ Game
Daniel Holloway, writing for Broadcasting & Cable, attempted to unravel Snapchat’s new Discover media platform. The company described it as “not social media.” As Holloway assessed, the partnership between old media and not-social-media unlocks new revenue streams and new growth potential for both, and does so with relatively little investment. Additionally, Holloway sought comments from outside experts including Brian Solis. Excerpt: “The incentive for Snapchat to do this is it monetizes,” said Brian Solis, principal analyst for Altimeter Group. In…
20 Blogs Every Content Marketer Should Read
Optixor assembled a list of 20 blogs that content marketers should read. Brian Solis is proud to be one of them. Excerpt… To help marketers stay updated and gain more expertise in content marketing, here is a list of powerful blogs that they can read and study. Brian Solis In the digital marketing world, Brian Solis is a big name. He has contributed much particularly in the social, content and conversational marketing field. Therefore, his stories and insights about content…
