Chaque annĂ©e, lâĂ©vĂ©nement Adobe Summit rĂ©unit Ă Londres les acteurs du marketing digital. En 2014, le thĂšme fort Ă©tait centrĂ© sur la transformation digitale des entreprises. Cette annĂ©e, câest la concrĂ©tisation et lâintĂ©gration des diffĂ©rentes solutions, notamment mobiles, qui ont Ă©tĂ© dĂ©battues. Reportage et interview de Brian Solis (Altimeter Group), Pierre Casanova (DG dâAdobe France), Minter Dial (Netexplo). Brian appears at 3:25. Adobe Summit: entre techno et Human API by frenchweb
Brian Solis to Keynote Digital Marketing One to One in Biarritz, France
18H15 – 19H15 : PlĂ©niĂšre Cycle  “Be inspired 2/3: Engager” avec Brian SOLIS, analyst chez Altimeter Group Le futur du Marketing nâest pas le Marketing Brian Solis est lâun des experts mondiaux les plus Ă©minents dans le domaine des mĂ©dias sociaux, des marques et de lâinfluence. Analyste numĂ©rique, futurologue, il est classĂ© parmi le top 10 des marketing gurus a suivre, suivi par des millions de personnes sur Twitter et au travers de son blog. Il nous fait lâhonneur de venir partager avec…
t3n Digital Pioneers: âEin Tesla ist das perfekte Produktâ: Brian Solis zur Zukunft des Marketings
by Lea Weitekamp, t3n (original) Er ist einer der einflussreichsten Digitalanalysten der Welt: Mit seinen BĂŒchern âEngage!â und âThe End of Business As Usualâ hat Brian Solis Unternehmen die Augen dafĂŒr geöffnet, wie soziale Medien die Kundenbeziehung revolutionieren und das Marketing verĂ€ndern. Bis heute erforscht er die Auswirkungen disruptiver Technologien auf unser Leben und unsere Arbeit â in Sachen Social Media ist seine Euphorie allerdings deutlich abgekĂŒhlt. Wir haben ihn in Paris getroffen. t3n Magazin: In deinem neuen Buch hast…
Media & Advertising Daily: Humanity is the Killer App Says Brian Solis
Credit: Isabelle Mathieu by Sean Hargrave via Media & Advertising Daily It’s been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it’s people they are marketing to, rather than machines, seems to be a major trend at the moment. It was certainly the topic of the best couple of individual speeches I attended this week at the Adobe…
Adobe Summit EMEA: Speak To Humans, Not Channels
by CMO.com staff So many âme tooâ campaigns simply repeat how digital marketers seek to influence people, leaving analyst and anthropologist Brian Solis of Altimeter Group fearing we may have lost sight of the simple fact brands are dealing with people more than apps. âIn a world of machines, humanity is the killer app,â he told Adobe Summit EMEA delegates. Solis believes the problem with so-called digital innovation is that marketers are developing for specific devices or screens…
JDN l’Ă©conomie demain: Attention au piĂšge des derniĂšres tendances marketing
Nicolas Jaimes, JDN L’un des plus grands spĂ©cialistes en matiĂšre de marketing online explique comment les marques doivent apprĂ©hender ces nouveaux territoires que sont l’Apple Watch ou Snapchat. Analyste de renom chez Altimeter, Brian Solis s’exprimera le 4 juin prochain lors de Digital marketin one to one dans une keynote intitulĂ©e “Le futur du marketing n’est pas le marketing“. C’est en prĂ©vision de sa venue Ă cet Ă©vĂ©nement, dont le JDN est partenaire, que nous l’avons interrogĂ©. JDN. Dans votre…
Brian Solis Says the Future of Marketing is screwedâŠMaybe
Barb Mosher Zinck writing for InsideCXM dissected a recent CMO.com interview with Brian Solis. Excerpt… We are surrounded by digital transformation, both personally and professionally, but just because we see it and acknowledge that itâs happening and that we need to adjust accordingly, doesnât mean we are (and if we are, we may not be doing it right). The focus for the column this week is how marketing and IT need to first think differently, then make the right changes…
Inc.: 20 Quotes on How Your Business Must Change by 2020
Inc. Magazine published an inspiring article by John Brandon (@jmbrandonbb) that features 20 prominent voices in the future of business and innovation including Brian Solis. He came in at number 1! 20 Quotes on How Your Business Must Change by 2020 1. “Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations.” Brian Solis 2. “I think the biggest change, and the…
AutoServiceWorld: 99% of consumers cite CX as a deciding factor
Brian Solis keynoted AudaVision Toronto 2015 and AutoServiceWorld published a recap with some of his thoughts. Excerpt: Brian Solis, principal and âdigital anthropologistâ at the technology research firm Altimeter Group, admits that the rapid change of the past 15 years or so has left many businesses in reaction rather than proaction mode. This will sort itself out soon enough â by 2020, over 50% of our workers will be WIFI-friendly millennials. Once society as a whole is more in sync…
Brian Solis Interviewed in London About Digital Darwinism [VIDEO]
While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, Brian Solis spent some time with the folks who produce The Digital Marketing Show. In this short video, he introduces the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. He also discusses how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences….
