TheStreet’s Jennifer Van Grove sees Twitter lighting up during NCAA’s March Madness, but she sets out to learn whether or not it means more users for the popular but slow growing social media network. Brian Solis shared his thoughts on the subject. Excerpt… Over the next two-and-a-half weeks, as college basketball teams compete for a national title, Twitter will be in a challenging battle of its own. The NCAA Men’s Basketball Tournament, known popularly as March Madness, will test Twitter’s…

Krystal Overmyer discussed Brian Solis’ latest research on digital transformation over at the Content Standard. Excerpt… It’s undeniable that disruptive technologies have changed the way consumers interact with brands. Still, companies seem to fail to understand both what digital transformation is exactly and what it means for their brands. According to Brian Solis, Principal Analyst at Altimeter Group, the concept of transforming digitally reflects the quest to understand disruptive technologies. Moreover, transformation implies a realignment or investment in business models…

CNN’s Sarah O’Brien caught up with Brian Solis at SXSW to talk about Interactive’s darling app for 2015. Following are the highlights from their conversation… According to Brian Solis, analyst at Altimeter Group, the move could be an essential tipping point for Meerkat. “Its reliance on Twitter exposes a weakness for the app to maintain long-term scale,” said Solis. “It needs to also ensure that content producers and content consumers find one another.” Solis said this is one reason livestreaming…

Photo: Jack Gruber/USA TODAY Everyone is Meerkasting these days with Meerkat, the hot new app that allows users to livestream with Twitter followers. USAToday covered the trend at SXSW and included Brian Solis in the article. Excerpt… On the outdoor patio of the Intercontinental Hotel, where industry analyst Brian Solis of Altimeter Group sat at a table filled with early tech adopters, one of the most popular uses of the app was using Meerkat to stream others using Meerkat.

Debra Landa looks at the cell phone her teenage son, Sam Landa, uses to order an Uber car to his weekly ballet class with the Washington Ballet in Northwest Washington from his home in Alexandria. (Astrid Riecken/For The Washington Post) Washington Post’s Brigid Schulte and Lori Aratani reported on the latest trend of busy parents using Uber to transport children when they can’t. Altimeter Group Principal Analyst Brian Solis shared his views as an expert tracking the industry and also…

While in London, Brian visited the Smart Focus headquarters to discuss the state and future of omnichannel, digital marketing and the future of customer behavior. The discussions were captured as a special series, which includes a webinar, video interviews and an ebook. Links are included below. Webinar: What’s the Future of Marketing? Acclaimed author, blogger and analyst Brian Solis discusses the future of marketing, the role of technology in the decision‐making process and how to create multi‐channel experiences that really…

Every year there’s an article that asks if SXSW has “jumped the shark.” Yet, every year, the event continues to draw thousands who could care less about the answer. Following these hordes of attendees are brands that compete for attention in ways that become grander every year. PRWeek’s Brittaney Kiefer asks industry experts and long time SXSW veterans for their perspective on the matter. Excerpt: SXSW started as a music festival in 1987 and added a film and tech event…

FOX News’ Robert Gray covered the launch of a new Silicon Valley startup Vurb. Robert and Brian talked about the significance of Vurb and what it means to the hyper local market segment. Excerpt. Brian Solis, who follows social media and mobile trends for Altimeter Group, is among the impressed. “When you hop apps all the time, it’s painful,” he said. “[Vurb] is what I call ‘the experience flow’ come to life. It’ll change the way we do things by…

Brands risk losing their relevance with today’s connect customer if they treat mobile as a bolt-on to a wider digital strategy, claims the research firm’s principal analyst Brian Solis. So says CMO in a recent article that dissects the latest research report by Brian Solis and Jaimy Szymanski. ather than re-imagining the mobile experience to better align with customer expectations, many brands and companies are bolting-on mobile to a digital strategy, missing the opportunity to integrate mobile with physical experiences…