Judith Aquino writing for 1to1 tackled the ways businesses need to rethink the customer experience. In her story, she features thoughts by Brian Solis and highlights the need for businesses to measure the experiences people have and share compared to the brand and product promise. He notes that there’s always a divide and to what extent is ours to fix. Excerpt: When it comes to measuring the customer experience, companies may want to consider including the value of a shared…
TheNextWeb Revists Brian Solis Amsterdam Keynote on Digital Disruption
Via TNW No one will remember your failures, but everyone will remember your success. Digital marketing analyst Brian Solis thinks we are living in very disruptive time and this is the time to change the future. Digital disruption is happening to us and it is happening because of us. Brian says that the rules are there to be broken because it isnât the past that can hold us back. Itâs the future and how we undermine it today. Weâve just…
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BrandU: Invest in your talent – Turn you team into leaders [Video]
Brian Solis presented at Brand U at LinkedIn’s Silicon Valley HQ. In a conversation with Bonin Bough, Brian shared his points on investing in employees and also how to bring about change within your organization. Video 1: Turn Your Talent into Thought Leaders Video 2: How to Create Positive Change Within Your Organization
Brian Solis’ Packs Keynote NetSuite’s Suiteworld 2015
On May 6th 2015, Brian Solis took the stage as the keynote speaker. He shared the importance of the digital customer experience and the need to rethink the entire journey from scratch. His session was standing-room only, with over 1,000 in attendance. SmartCompany published a summary of Solis’ talk here.
DMNews: 8 Digital Transformation Tips
Elyse Dupre of DMNews attended Brian Solis’ keynote presentation at the ONE Teradata Marketing Festival in Las Vegas. Dupre found the content compelling enough to translate it into a useful, playbook style article, “8 Digital Transformation Tips.” Reprint of the article is below… Innovation takes more than just technology; it takes people. Consumer behavior is constantly evolving. According to a 2014 Altimeter Group report, mobile, social, and real-time technology trends (or what venture capitalist Fred Wilson refers to as the…
SmartCompany: Seven tips to digitally transform your business
by Cara Waters, SmartCompany (original article) We are in the era of digital transformation, according to Brian Solis, business strategist and futurist at Altimeter. Speaking at NetSuiteâs SuiteWorld conference in San Jose yesterday Solis outlined how businesses can undertake digital transformation. 1. Put humans first Solis says too many businesses approach digital transformation from a technology perspective. But humans are at the heart of digital transformation, according to Solis. âAt the end of the day itâs all about human beings…
Adobe Summit: entre techno et «human API»
Chaque annĂ©e, lâĂ©vĂ©nement Adobe Summit rĂ©unit Ă Londres les acteurs du marketing digital. En 2014, le thĂšme fort Ă©tait centrĂ© sur la transformation digitale des entreprises. Cette annĂ©e, câest la concrĂ©tisation et lâintĂ©gration des diffĂ©rentes solutions, notamment mobiles, qui ont Ă©tĂ© dĂ©battues. Reportage et interview de Brian Solis (Altimeter Group), Pierre Casanova (DG dâAdobe France), Minter Dial (Netexplo). Brian appears at 3:25. Adobe Summit: entre techno et Human API by frenchweb
Brian Solis to Keynote Digital Marketing One to One in Biarritz, France
18H15 – 19H15 : PlĂ©niĂšre Cycle  “Be inspired 2/3: Engager” avec Brian SOLIS, analyst chez Altimeter Group Le futur du Marketing nâest pas le Marketing Brian Solis est lâun des experts mondiaux les plus Ă©minents dans le domaine des mĂ©dias sociaux, des marques et de lâinfluence. Analyste numĂ©rique, futurologue, il est classĂ© parmi le top 10 des marketing gurus a suivre, suivi par des millions de personnes sur Twitter et au travers de son blog. Il nous fait lâhonneur de venir partager avec…
t3n Digital Pioneers: âEin Tesla ist das perfekte Produktâ: Brian Solis zur Zukunft des Marketings
by Lea Weitekamp, t3n (original) Er ist einer der einflussreichsten Digitalanalysten der Welt: Mit seinen BĂŒchern âEngage!â und âThe End of Business As Usualâ hat Brian Solis Unternehmen die Augen dafĂŒr geöffnet, wie soziale Medien die Kundenbeziehung revolutionieren und das Marketing verĂ€ndern. Bis heute erforscht er die Auswirkungen disruptiver Technologien auf unser Leben und unsere Arbeit â in Sachen Social Media ist seine Euphorie allerdings deutlich abgekĂŒhlt. Wir haben ihn in Paris getroffen. t3n Magazin: In deinem neuen Buch hast…
Media & Advertising Daily: Humanity is the Killer App Says Brian Solis
Credit: Isabelle Mathieu by Sean Hargrave via Media & Advertising Daily It’s been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it’s people they are marketing to, rather than machines, seems to be a major trend at the moment. It was certainly the topic of the best couple of individual speeches I attended this week at the Adobe…
