Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds and Aviation Gin on social media. It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following the Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…
The Digital Change Agentâs Manifesto; Empowering Tomorrow’s Leaders from Within
In a world where digital technology is evolving faster than organizations can adapt, itâs no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, itâs the individuals who share a deep expertise and passion for digital. And while these âdigital change agentsâ are striving to bring change from within their respective group in the organization, they arenât necessarily seasoned or trained at navigating the cultural dynamics that drive change throughout an…
New Book Leads to New Call for Empathetic Leadership in an Era of Digital Distractions
In case you didn’t know, I have a new book out and it’s a little different than anything I’ve published to date, Lifescale: How to Live a More Creative, Productive and Happy Life. I’ll be completely transparent with you. Some wondered, myself included, if writing a book about digital distractions and how to recenter yourself without disconnecting would be healthy for my keynote speaking and professional research/advisory. Some felt that it would distract from my brand as as a thought leader in digital transformation,…
Personal Innovation During Times of Digital Disruption
Note: For mobile users, please subscribe to my new feed here and unsubscribe from the old Feedburner feed. Ever have one of those conversations with someone you care about where you’re left feeling inspired and motivated? They’re rare occurrences in my life. I can count on one hand how many people I’m lucky to know who leave me feeling this way. One recent conversation was with Jim Marous, Publisher at The Financial Brand. If you’d like to listen to that conversation,…
Digital Transformation: Executives Need a Sense of Urgency to Compete Against Digital Natives
Note: Please subscribe to my new feed here and unsubscribe from the old feed. Digital transformation is one of those trends that everyone is talking about, but few can pinpoint exactly what it means and why it’s business critical. Yet, it’s the very catalyst that puts companies on a path to business modernization. Companies need a sense of urgency. This is the conversation I had with TechRepublic’s Karen Roby. We discussed the changes shaping digital transformation, including operational models and the…
The Beginning of the End of Likes: Instagram Expands Tests Removing Likes from Public View to U.S.
Instagram CEO Adam Mosseri announced that the platform will start hiding “likes” for some U.S. users starting this week. This is an extension of a rolling test in seven countries around the world over the last several months. This is the moment that Mosseri shared the news. As you can hear from the audience reaction, it’s unclear how the market is going to react.https://twitter.com/WIRED/status/1192962986224128005 At face value, the move is commendable. Hiding likes is aimed at helping Instagram become “the…
How to Keep Digital Distractions from Killing Your Creativity
I was on Twitter recently and saw a link to a page titled, “5 must-read Harvard Business Review articles” by The Enterprise Project. Then I noticed that it specifically referenced an article on “how to keep digital distractions from killing your creativity.” “That sounds familiar!” I thought. I was pleasantly surprised when I clicked through see that my article in HBR was selected and also created as a stand-alone PDF. I wanted to share it with you here… âThere are…
EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model
EA CMO Chris Bruzzo sees the direct relationships between customer experience, data, user experience and marketing as a new operational mode. That’s what I call X. Marketers who prioritize customer data in their work will find new opportunities to deeply engage their customers on a personalized level. And thatâs what customers are now expecting from their favorite brands. But, marketers who simply use new technology to be on trend will find themselves limited to the same old thinking and results….
Quantum Computing Will Solve the Problems We Only Dreamed of One Day Decoding
I was speaking with Mercedes Cardona recently as she prepared to write an article on Quantum Computing for Adobe’s CMO.com. Our conversation went beyond business and marketing and explored the possibilities (and realities) of the impact of Quantum Computing on our world. Her article is now live. I also wanted to share the deeper conversation we had that didn’t make the cut. Can Quantum Computing One Day Solve All Of Our Business Problems? Autonomous cars that can avoid traffic jams….
The End of Traditional Marketing and the Beginning of What’s Next
Congratulations to Carlos Gil on the release of his new book, “The End of Marketing: Humanizing your brand in the age of social media.” Carlos is a long-time friend and I was genuinely appreciative when he asked me to write the foreword for his first book. All I asked was that I could share the foreword with you upon the book’s release. I hope it helps you! This is the end of what was and the beginning of whatâs next…
