Last year, Stowe Boyd and I, in development with Christopher Peri, introduced MicroPR, an online service for Twitter that connects reporters, bloggers, event organizers, authors, among others, to PR representatives when they need help sourcing content or connecting with experts in Twitter time. To date, MicroPR is followed by over 5,000 communications and marketing professionals. MicroPR extends a tweet beyond the existing followers of the person asking for help to include those following the decicated PR channel. It amplifies the…
The Decline of Newspaper Revenue and the Promise of the Human Network
It’s not news that newspaper revenue derived from advertising and subscriptions is rapidly eroding. While Madison Avenue worries about the recession and its impact on advertising in general, numbers recently published by the Newspaper Association of America indicate online advertising only continues to rise. Perhaps most interesting is the impending intersection between the decline of a 200 year old institution and a new medium competing for the same precious ad dollars for only the last 15 years. According to this…
Frank Gruber on Putting the Public Back in Public Relations
Credit My good friend, Frank Gruber is one of the hardest working bloggers and new media professionals I know. By day, he’s a product strategist for AOL in the social networking group. His focus is on lifestreaming products, including AIM, Bebo and SocialThing. Frank Gruber is also a well known blogger focused on sharing his Web product expertise and analysis on Web 2.0, social media and emerging technologies in articles and videos online. His works have been featured in TechCrunch,…
Video Interview: How to Build an Online Community with Loic Le Meur
Part Two of my recent visit to the gorgeous San Francisco offices of Loic Le Meur and Seesmic. Loic and I spent some valuable time together that proved both refreshing and invigorating. We discussed digital photography, innovation at Seesmic, public relations and social marketing, and brand building in the era of the Social Web. The conversation evolved into a deeper discussion that tackled the subject of online community building. Loic wanted to capture and share the experience on Loic.tv, so…
The Conversation Prism v2.0
The Conversation Prism by Brian Solis and Jesse Thomas The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path. When Jesse Thomas of JESS3 and I initially mapped “the conversation,” we recognized that the act of categorizing social networks within a visually rich graphic would be momentary at best, demanding endless…
Paul Gillin on Putting the Public Back in Public Relations
Paul Gillin at Blogworld Expo I’ve rigorously followed Paul Gillin over the years. Gillin is a long-time technology journalist who’s worked almost exclusively online since 1999. He was founding editor-in-chief of TechTarget, which was one of the most successful new media entities to debut on the Web. Before that, he served as editor-in-chief and executive editor of the technology weekly Computerworld for 15 years. In 2007, Gillin released The New Influencers and in 2008 he released Secrets of Social Media…
Evolution is Evolution
Special thanks to Adam Singer for this inspirational slideshow, “Inspirational Quotes Remixed.” Adam included a quote from my post, “The Social Revolution is Our Industrial Revolution…” Evolution is evolution – and it’s happened before us and will continue after we’re gone. But, what’s taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media…
Micro Disruption Theory and The Social Effect
Relationships are so much more than the mere act of following or friending someone on Twitter or any social network for that matter. It’s the balladry of transcending online connections into real world relationships. It’s the cadence of interaction and the poetry of conversations that empower the human network and the escalation of the Social Economy. On Social Networks we’re bound by context and not necessarily by the relationships that link us in the real world. We listen to relevant…
Jay Rosen on Putting the Public Back in Public Relations
Jay Rosen is a leading and innovative authority and one of my favorite voices on the subject of new media and journalism. I’ve admired his writing and vision for several years and often reference his work. Jay Rosen teaches Journalism at New York University, where has been on the faculty since 1986. Rosen is the author of PressThink, a weblog about journalism and its ordeals, which he introduced in September 2003. He also blogs at the Huffington Post. I’m humbled…
Public RELATIONS
To celebrate the availability of my new book with Deirdre Breakenridge, Putting the Public Back in Public Relations, renowned cartoonist, good friend, and perpetual source of intellectual inspiration, Hugh MacLeod (@gapingvoid) created an original and brilliantly poignant drawing. The essence of his visualization, Public RELATIONS, serves as the foundation and theme for the entire book. Putting the Public Back in Public Relations is written for the those facing the new intersection of all that is rooted in Public Relations including…
