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Facebook Tags Now Connect People, Pages and Groups Through Updates

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I’ve long believed that the “@” sign carried with it great power on the Web. In definition, it is the representation of “at” which evolved from the phrase of “at the rate of” in accounting and commercial invoices. Over time its ubiquity was solidified with its use as the buckle linking names to domains in email addresses.

Now Internet culture, specifically Twitter, has evolved and popularized @ conjuring a powerful and poignant symbol of designation, recognition, and action.

Facebook is now injecting the @ lifestyle and communications catalyst into status and posts allowing users to identify and reference people in status updates and other posts from the Publisher. The statusphere will transform as a result.

When updating or posting on Facebook, users simply type “@” and begin to enter a person’s name or the name of fan pages, groups, and upcoming events. Facebook will suggest names on the fly to auto complete the process, allowing you to enter up to six tags in each message.

The end result is a the standard name, without the @ sign visible in the final message. In Facebook @ is a prompt to precipitate the process linking a name to a destination. Unlike Twitter, there is an action associated with the process of tagging someone or something. First, it triggers a notification alert to the person tagged. Second, it serves as a hotlink to the person, event, page, etc. Third, it reverberates physically across the social graph by appearing in the news feeds of those involved and also in the subsequent updates and responses that should ensue.

As in email, the @ now links people to content and perpetual conversations.

I do believe this is yet another example of Facebook’s migration to solidify itself as your attention dashboard and HQ for your global social graph. This feature is also one that must be used responsibly I must note. I am already deluged with borderline spam tags in third-party picture and video applications and also in notes that individuals wish for me to see. Untagging is the savior ultimately, but be judicious before your tag individuals as the onus is on them to “remove” themselves from the ongoing conversation. Although, if I’m not mistaken, we cannot as users untag ourselves from “notes” – but you can untag your name from updates.

The power of @ is universal, expansive, and influential, use it wisely.

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52 COMMENTS ON THIS POST To “Facebook Tags Now Connect People, Pages and Groups Through Updates”

  1. Matt John says:

    Hey Brian,

    The @ mention tool is great! I really think it can revive dying Facebook groups and Fan Pages. The @ mention tool is going to make marketing and PR on Facebook a lot more interesting.

    I can also sympathize with your ‘deluge of spam tags.’ I often find myself appearing in hip hop music videos.

    Take Care, 


  2. Andrew Mager says:

    I love that you can tag fan pages too.

  3. Bryan Hackett says:

    Interesting article

  4. Ed says:

    I was there when we transitioned from


    in tweets (2006/2007) to Crystal announcing tests we’d help with
    of the “@” system.
    I still feel it was tacky for FB to add /another/ Twitter feature.
    It feels akin to Goliath stealing from David…

    @Ed 😉

  5. Vincenzo Cosenza says:

    Hi Brian,
    I did some tests and the result is that this new feature could be problematic for businesses because when you tag a brand public profile (aka fan page) the comment appear on the page wall.
    At that point the only option available to a public profile administrator is removing the message. He can’t leave a comment on the message (he can do that with his personal identity but only if the tagger is a friend of him) and he can’t remove the tag from the wall message.

  6. Bullaman says:

    Hi Brian,

    Great post. Agree with your comments on @. It has become part of Internet culture and using @ to tag individuals on Facebook does have consequences.


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