Source: Shutterstock Online video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education. With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving. What many have yet to realize are the effects YouTube has aroused. It is where many online experiences…
Socialized Media: The Powerful Effects of Online Brand Interaction
Shutterstock As we’re learning, many updates on Twitter, Facebook and other social networks are actually invitations for answers regarding brands. We’ve also discovered that 44% of users readily share brand-related information with others. And, as action speaks louder than words, 48% of those who came into contact with a brand name on Twitter and 34% on other social networks went on to search for additional information on search engines. Does this information in and of itself serve as an invitation…
Inbound Marketing: Get Found Using Google, Social Media and Blogs
Inbound Marketing is a new book written by Brian Halligan and Dharmesh Shah of HubSpot. This book is an exceptional guide to understanding the landscape of creating and maximizing presence. Inbound Marketing refers to the act of consumers discovering your brand through various forms of online media, without your direct engagement necessarily. In the interactive Web, I refer to this practice as SMO or Social Media Optimization – the art and science of escalating the findability of social objects within…
On PR, Social Media and the Evolution of the Web with Robert Scoble
I recently visited good friend Robert Scoble, his lovely wife Maryam and their family in Half Moon Bay. It was an overdue trip, one without an agenda. It was a fleeting opportunity to catch up, talk a bit about the latest book, and also an excuse to have a fireside chat, literally, on the grounds of the Ritz Carlton (overlooking the 18th green and the Pacific Ocean.) Before we could walk over to the Ritz however, Scoble sat me down,…
PBS MediaShift: Social Media Marketing
Mark Glaser (@mediatwit) is the executive editor of PBS MediaShift and also the host of 5Across. MediaShift serves as the guide to the future of the digital media revolution. Over the years, I’ve followed Glaser’s work closely. His astute observation and poignant sense of distillation and direction help his readers and viewers understand change and evolution to make more informed decisions. Recently, we discussed the landscape, market, opportunity and pitfalls, and psychology associated with sponsored tweets, paid posts, disclosure and…
The Benevolent Acts of Reciprocity and Recognition
Source: Shutterstock I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This is the credo I live by and something that has only been reinforced as part of my daily regiment, online and in the real world. Paying it forward and paying it back is the balladry of reciprocity, the undercurrent of social media…
Finding Influencers in Social Media
Source: Shutterstock Guest post by Dan Zarella, author of “The Social Media Marketing Book,” published by O’Reilly. When you’re trying to find targets for a social media marketing campaign, you should be looking for two types of people, influencers and audience. Your audience is the people you’re trying to sell to, this is a wide swath of potential users, clients or customers. They may or may not be heavily involved in social media and they may or may not have…
The Twitter Star: Nova or Supernova?
Source: Shutterstock Nova: a star showing a sudden large increase in brightness and then slowly returning to its original state Supernova: a star that suddenly increases greatly in brightness because of a catastrophic explosion that ejects most of its mass I recently wrote about reports on the documented decline of visitors to Twitter.com. A good friend encouraged me to take a deeper look at the reports as a way of discerning hype from reality and to also examine the potential…
The Social Media (R)evolution: Your Time is Now
Source: Shutterstock The Future of the Social Web is here today and we’re learning that engagement is not a matter of if or when, but to what extent, how and what value can we deliver and derive from it. The Social Web is much more than a window into information and interaction, it is a completely transformative medium that is changing how we forge relationships, interact with one another, and distribute and discover information. In many ways, the online social…
On Twitter, What Are You Doing Was Always The Wrong Question
What are you doing? Perhaps, Twitter asked the wrong question all along. In all honestly, who cares…it was really never about “what you were doing” that inspired your network to stay connected nor was it the siren for attracting new followers. We chose to follow you because you moved or encouraged us to do so – with every update. For many of the users on Twitter, the question that engendered a response and also also aroused a cultural movement was,…
