Brands are racing to create a social presence on Facebook, Twitter and the hottest social networks of the moment. The initial goals, of course, are to increase brand awareness and build community. To do so however, takes a holistic approach that extends beyond the regiment of broadcasting messages to silent audiences. Now, brands must establish a social equilibrium whereby the 4C’s of community drive measurable and mutually beneficial activity and engagement through the thoughtful introduction of content curation and creation,…
Trick or Tweet: Meet The New Twitter Styleguide
The business of Twitter has grown more in this last year than it has in its brief four-year history. It’s a light year versus calendar years and now Twitter is flying high with almost 200 million users releasing 100 million Tweets per day. Recently we were introduced to the “New Twitter.” Today, we’re greeted by the official presentation of Twitter with the release of “New Twitter, New Look” Twitter released a unified style guide to align users and field reporters…
The Business Guide to Facebook Part 2: From E-Commerce to F-Commerce
Facebook Founder and Chief Executive Office Mark Zuckerberg describes Facebook as a social utility that helps people communicate more efficiently with their friends, families and coworkers. Indeed, Facebook is so much more than a social network. As a social utility, it changes the dynamics of relationships, how we communicate with one another, and how we discover, share and learn. Facebook and Social Media are redesigning the information super highway, forever altering how information travels and how people connect. The world…
The Business Guide to Facebook Part 1: Your Brand Page for the Social Web
Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the “Social Network.” And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, and commentary become the centerpiece for social curation and more importantly, our focused attention. We are putting our social network to work and we are…
This is a Click to Action
Actions speak louder than words. And as such, we have the responsibility to lead desirable and mutually beneficial actions through meaning engagement. It’s difficult to do so however, when we focus our efforts on cultivating communities where success is derived by their respective populations. From views and impressions to Likes and Retweets to the count of our Friends, Fans and Followers (3F’s), we miss sight of what’s truly important, connections, outcomes, and the experiences we define and nurture. Focusing on…
Twitter Promoted to Ad Network
Four-and-a-half years ago, Jack Dorsey sent the Tweet that would eventually spark a social revolution. At just 24 characters long, Dorsey and the Twitter team introduced us, one by one, to a new medium for connecting and communicating with one another. It would forever change how its community shared, discovered, and learned, setting the stage for a new era of influence and relevance. And in just four short years, Twitter would emerge as something more personal than a social network,…
Will You Lead, Follow, Ignore? The Choice is Yours
Yes, while it’s a bit dramatic, its design is intentional. This is a rare moment in history where, if we take “social” media out of the discussion and we stop looking at Twitter and Facebook for just a moment, we can focus on what’s truly important. Right here, right now, what makes this time so special, is you… This is about empowerment. This is about not just having a voice or the ability to express it, but to connect people…
The Beginning of the End of Business As Usual
Listening is only the beginning. Engagement is the beginning of the end of business as usual. Once we hear, truly hear our customers and the people who influence our decisions, effective engagement is inspired by the empathy that develops simply by being human. We start to see things through the eyes of our consumers. We feel their pains, frustrations, and also happiness. We sense what it takes to encourage positive sentiment. Once we put “people” back into the mix, a…
Introducing The Conversation Prism Version 3.0
If a conversation takes place online and you’re not there to hear it, did it really happen? On August 5, 2008 JESS3 and I introduced version 1.0 of The Conversation Prism. Today, I’m proud to announce The Conversation Prism Version 3.0. With the introduction of 3.0, our view of the social media panorama is updated and also reflective of the real world that is embracing and organizing the social Web. One of the aspects that make social media so fascinating…
Facebook Groups Give Rise to Social Nicheworking
Facebook announced a new platform for Facebook Groups recently. Rather than jump into the fray to share my immediate reactions, I opted to instead allow the news and its promise settle. Like many, my initial reaction was that of disappointment. After all, I was almost immediately bombarded with emails notifying me that I was added to groups where I did not request nor authorize membership. Plus, I was subsequently hammered with email updates as new group members added their commentary…
