via Chris Heuer, founder, Web 3.1 – Please join us in building our Web 3.1 community, and designing the organization which we will co- own together on Wednesday April 6, 2022 at Beyond Web 3.1. A highlight of the Web 3.1 Leadership Summit was the keynote from Brian Solis, a renowned author and innovation leader at Salesforce. In his live kickoff, he spoke about where we are and where we need to be, to leave the world better off than…
The Digital Change Agent’s Manifesto How the People Behind Digital Transformation Lead Change From Within
Several years ago, I published research that I believe is actually more meaningful today. In a post-pandemic world where every company is accelerating digital transformation, executives cannot miss the opportunity to transform their business for a new economy. “Leaders must reassess how digital technologies and information can create new customer value. The alternative is to try to succeed in a digital economy with a pre-digital value proposition.” – Jeanne Ross, organizational theorist, principal research scientist at MIT Sloan School of…
Top Futurist Keynote Speaker Brian Solis – The Future Happens to Us or Because of Us
We’re living in a very disruptive time. Digital disruption is all around us. It’s happening to us and because of us. So my message today is really about a choice. You have a choice as to what role you want to play in the future of the digital economy. Do you want to shape it? Or do you want to be affected by it? It’s a matter of “adapt or die.” All of the disruptive technology that’s happening in the…
MARK UP: Darwinismo digitale: come la pandemia sta impattando sul ‘Retail reset’ – Digital Darwinism: how the pandemic is impacting the ‘retail reset’
via Giovanna Chiara Italiano, MARK UP Writing for MARK UP in Italy, Giovanna explores the “Great Reset” and its impact on the future of retail. She references Brian Solis and his work studying “Digital Darwinism.” The article is in Italian, but is also available in translated form here. Il Retail e le sue supply chain possono resistere agli scossoni pandemici investendo sulla customer experience, che è diventata il vero carburante che alimenta e genera il cambiamento Lo scorso World Economic Forum…
Data-Driven Empathy Helps Businesses Develop a Human-Centered Approach to Digital Transformation and Innovation
While onsite in New York, I was interviewed by the Netbase Quid team to share highlights from my presentation on data-driven empathy. Every technology revolution moves people in new directions. Human-centered insights, data-driven empathy, create meaning, relevance, and helps identify opportunities for new value creation to close the relationship gaps between businesses and customers.🤍
A New—and Timeless—Digital-First Consumer Is the Future
via Lisa Boylan, Associations Now, published by ASAE: The Center for Association Leadership Brian Solis keynoted the ASAE Technology Exploration Conference in Washington, D.C. To set the proverbial stage, Associations Now interviewed Brian on his thoughts on a new digital world ahead of his presentation. Disruption can be a gift, according to Brian Solis, bestselling author, digital anthropologist, and futurist. Among the positives: It created an ageless consumer segment that is leading the way. There’s a different, inclusive generational category that…
Is the Future of Business Growth Tied to a New Generation of 360 Experience Marketers?
Executives across the globe are prioritizing investments and capabilities that help accelerate business growth. According to McKinsey research, 78 percent of CEOs are now banking on marketing leaders to drive growth. We aren’t talking about your everyday CMO, however. To drive business growth requires a new breed of 360 CMOs and marketers, those who take a holistic, data-driven, 360 approach to customer experience transformation and innovation. McKinsey’s research uncovered three elements, a “growth triple play” of creativity, analytics, and purpose, that delivers…
McKinsey – The Growth Triple Play: Creativity, Analytics and Purpose
Brian Solis joined McKinsey at Cannes Lions, the International Festival of Creativity, to debut research that explores the high performing organizations that prioritize the “growth triple play” of creativity, analytics, and purpose. The presentation is here (registration required). Key Findings: Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018–19 (which increased to 2.7 times versus peers from 2019–20)….
Humanizing AI, Automation, Robotics, and the Future of Business
My friend Rob O’Regan is my editor at CIO. He invited me to participate in a clever video series produced by CIO and Lenovo, Late Night I.T. When he told me that the show would be hosted by Emmy-nominated host, and my good friend, Baratunde Thurston, I jumped in with both feet. Our particular episode focused on the state and future of artificial intelligence (AI), automation, and robotics. I was was joined by Anima Anandkumar, Director of Machine Learning Research, NVIDIA and…
Healthcare Transformers: A Two-Part Series Defining the Future of Patient Experience by Brian Solis
What’s the future of patient experience? What’s the future of caregiver experience? Brian Solis penned an innovative two-part series for HealthcareTransformers that addresses the answers to these questions and more. Solis also explores the potential of digital, physical, and hybrid experience design in a digital-first world with mobile and Web 3.0 transforming patient expectations. The ideas and lessons go beyond healthcare and affect customer experience innovation in industries including retail, travel and hospitality, automotive, and any customer-facing industry. Part 1:…
