I would have forgotten all about this report I co-authored with Jerome Buvat of Capgemini in 2017 if I hadn’t received an email from Sara Fonseca from Insead. She’s working on research around the shaping of organizational cultures in the context of larger digital transformations. Her inquiry centered on our report that explored the expansive gaps between executives and employees around leadership, digital transformation, and culture, “The Digital Culture Challenge; Bridging the Employee-Leadership Disconnect.” Her email inspired me to revisit…
Industria Italiana: L’IA agentica è un’opportunità che non si può rischiare di perdere. Parola di ServiceNow
Riceviamo e pubblichiamo integralmente un articolo a cura di Brian Solis, head of global innovation di ServiceNow, Industria Italiana La rivoluzione dell’intelligenza artificiale non è solo un altro capitolo della storia della tecnologia, ma l’inizio di una storia completamente nuova. Una storia in cui le aziende possono reimmaginare ciò che è possibile, ripensare la creazione di valore per un mercato in evoluzione e rimodellare il proprio futuro insieme a clienti e dipendenti. In un mondo in cui la disruption sembra…
The Future Belongs to Those Who See AI as a Partner, Not a Threat
They call him the Godfather of AI. Geoffrey Hinton spent his life building the foundation for artificial intelligence. But today, he’s sounding the alarm. In a recent conversation with Steven Bartlett, Hinton didn’t hold back: AI is evolving faster than most people, companies, or governments can comprehend. It’s not just coming for routine jobs. It’s coming for ours…the cognitive, creative, and strategic roles we thought were safe. But here’s the truth: AI doesn’t have to replace you. You can evolve…
Keynote: Innovation Starts Where Certainty Ends
💡 The light bulb wasn’t the result of better candles. Think about that. Innovation rarely comes from perfecting the past, it comes from experimenting forward and eventually jumping to the next curve. In this short video, I share the story of how true innovation requires moving beyond what works to chase what could be. It’s uncomfortable. It’s risky. But it’s necessary. Iteration is safe, but finite. Innovation is bold, but risky. The future won’t come from enhancing what we already know. The future will come…
Harvard Business Review: Train Your Brain to Work Creatively with Gen AI by Brian Solis
Harvard Business Review featured a highly popular article by Brian Solis, “Train Your Brain to Work Creatively with Gen AI.” Summary: When most people prompt generative AI, they do so within the paradigm of how they think about what could or should come next. For example, when searching Google, users may ask a question, search for the best Thai restaurant “near me,” or insert specific criteria based on filtered output, such as “best downhill mountain bike for intermediate riders.” That…
Harvard Business Review Italia: Innovare con l’IA: una sfida all’approccio “business as usual”
HBR Italy published an insightful article by Brian Solis that explores the imperative for AI Business Transformation. È giunta l’ora di sfruttare l’intelligenza artificiale per lanciare l’azienda verso nuovi orizzonti e la dicotomia tra continuità e cambiamento ne detterà il passo e la direzione. Quale sarà il ruolo dell’IA e dell’IA generativa nelle aziende? Come adottarle in modo sicuro ed etico? Cosa significa time-to-value? Queste le domande che si pongono i dirigenti. D’altro canto, però, non si chiedono come l’IA…
Integrated Systems Europe: Embracing AI Without Fear – A Summary of the Opening Keynote by Brian Solis
The opening keynote at ISE 2025 by Brian Solis was featured in the Integrated Systems Europe Daily along with the panel he participated in following his talk. To banish anxiety from a future completely reshaped by AI, it’s important to create new relevance rather than extending yesterday’s, according to digital analyst, author and visionary Brian Solis. He urged people to allow themselves to be disrupted, and to look at AI not with the limitations of an expert, but with the…
Brian Solis Keynote: Reimagining Retail in an AI-Forward World
Originally posted at RetailSpaces At RetailSpaces, futurist and digital anthropologist Brian Solis took the stage to deliver a message that cut through the noise of AI and tech trends. While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. The Consumer at the Center Solis’s work as a digital anthropologist focuses on how technology transforms behaviors—not just for consumers but also for employees. “We spend so much…
From Art to Innovation: The Hidden Connection Between Picasso, Steve Jobs, and Apple
In December 1945 — January 1946, Picasso created “Le Taureau” or “The Bull”, a series of 11 stone prints that painstakingly explored the purest essence of a bull. With each successive print, a bull is simplified and abstracted. It is considered as an iconic representation of absolute simplicity. In 2008, Steve Jobs set out to teach employees at Apple this philosophy. “You have to deeply understand the essence of a product in order to be able to get rid of…
Andrew Keen and Brian Solis discuss how to reshape the future before it reshapes us
Andrew Keen and I have been friends for the better part of almost two decades. We’ve crosses paths many times during the shift from Web 1.0 to 2.0, the rise of the iPhone and the mobile revolution, and now the consumerization of AI. We’ve also shared the stage around world and even crossed each other in airports around the world! Not only am I proud to call him a friend, I’m also a big fan of his work and thinking….
